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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. The post PESTLE analysis: a new tool for your PR toolkit appeared first on Onclusive.

Analysis 370
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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67
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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME.

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5 Categories of PR Metrics Pros Should Measure

Sword and the Script

Today, there are enough analytical tools today to avoid wasting half of the marketing spend. In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. I have always used Google Analytics (GA), though there are other tools that function in the same manner.

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The Best 15+ Link Building Tools for 2024 (Free and Paid)

Buzzstream

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170
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Showpad hires Firefly Germany for communications campaign creating Sales Enablement category

PR in High Definition

“In recent years, many sales tools have focused on winning new customers and neglected the care of existing customers and prospects,” adds Marco Dautel, Associate Director at Firefly Germany. Sales Enablement is virtually unknown as a category in Germany.