5W PR

MAY 12, 2023

Busch was honored in the Leading the Charge: PR Category. She talks to small companies to make them bigger.” – Bella “She helps people.” – Mackenzie Q: What is one question you have for your mom about her job? Q: In one sentence, can you describe what your mom does for work? Public relations.

Industry 88

Industry Agency Blogging Publicity 88

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published a blog post with “20 places to look for a PR job.” This week’s newsletter contained more than 90 jobs and you can view the archive here.

Publicity 106

Publicity Communications Local Resources 106

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. There’s another way to get in good with reporters — help them do their job well. The bar for relevance in certain categories, like her beat of cybersecurity, is high.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Sword and the Script

DECEMBER 30, 2017

Nine years ago, I came home from a tour in Iraq and went back to my job. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. The 7 Best Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. To qualify for inclusion in the PR Analytics category, a product must: Track PR campaigns related to the user and their company. Analyze success rates and other metrics based on reader engagement.

Software 199

Software Analytics Customer Service Comparison 199

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Even more significant, you’re an innovator whose job it is to foster that same spirit of innovation at your business. Are there rumors of a merger in your category? Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. What’s unique about the data that they’ve collected is that the data scientists were able to categorize journalists into six “Social Archetypes” and identify how they perceive and use social media to do their jobs.

Journalism 258

Journalism Social Media Study Comparison 258

NewsWhip

NOVEMBER 3, 2021

Number three on the list, delivering over 888k engagements, was a story about a high school principal propelled by a need to improve his students’ living situation, took a part-time job at Walmart, and donated his paycheck to support the kids. This was the top brand story for the Food & Beverage category with over 820k engagements.

Brand 88

Brand Branding Healthcare Report 88

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

APRIL 18, 2023

NetLine is able to break out this consumption by some 400 “distinct job functions.” Regular readers know this blog has covered many studies over the years (i.e. If content in the “attract” categories dries up, so too will the number of prospects in the “convert” phase eventually. Why do we need more content?

B2B 149

B2B Study Consumer Report 149

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. You can decide how what order these will be displayed in, and which categories of links are displayed. I love how, when you click on an image, it starts the slideshow right on your blog!

Blogging 81

Blogging Facebook Twitter Measurement 81

Mindful Marketing

AUGUST 5, 2023

Of course, firms need to be careful that their brand names aren’t used generically to represent the entire product category (e.g., Walt Disney was fired from his job at a newspaper because he “lacked imagination and had no good ideas.” ” Steve Jobs was kicked out of Apple, the company he co-founded.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Stephen Waddington

MAY 16, 2017

My day job at Ketchum is helping organisations get to grips with media change, and engage with their publics via new forms of media. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. This is my motivation for blogging but it doesn’t suit everyone.

Publicity 119

Publicity Customer Service Community Internal 119

Shift Communications

AUGUST 2, 2022

It not only provides guidance on six categories of difficult-to-discuss topics — borders and populations; class and social standing; disabilities, neurodiversity and chronic illness; gender and sexuality; mental health, trauma and substance use; and race and ethnicity.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. Or impart it.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. This large global company spent a ton of money recruiting the best marketing talent and then stuck them in an environment where people who had never even marketed a lemonade stand were dictating how they did their jobs.

Marketing 87

Marketing Guidelines Social Media Conference 87

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Mindful Marketing

OCTOBER 4, 2023

However, having enjoyed True’s etiquette dinners and other events in which he detailed appropriate professional behavior from handshakes to table conversation, I know he would never advocate wearing sunglasses to a job interview or networking event. ” ​ Subscribe to Mindful Matters blog.

Policies 98

Policies Sports Interviews Case Study 98

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Blogs, Books, and Podcasts. It is also vital to our own career satisfaction.

Conference 80

Conference Reddit Local Course 80

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Their jobs would instantly be harder. In an ideal world, within a week or two they are awarded the business or informed that they didn’t make the cut.

SEO 200

SEO Pitching Agency Exercises 200

Stephen Waddington

NOVEMBER 21, 2017

It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. My job for November is to review all the submissions and commission essays. Vuelio blog awards. We’re heading to the Vuelio blog awards on Friday evening in London. Here’s what you’ll learn.

Local 61

Local Twitter Blogging Social Media 61

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. Make the reader’s job easy. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Cision

JUNE 16, 2015

But when you set up your press release, make sure you choose the most relevant categories for your release, as the magical fairies that publish your release will use those to direct where it goes. You can use this knowledge about the number of reads to tailor future press releases, as well as blog posts and other content.

Measurement 120

Measurement Software Nonprofit Analytics 120

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

wiredPRworks

JULY 1, 2022

Optimize your LinkedIn profile with keywords in your headline, summary, expertise, and your job title and descriptions. Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Upload a Flattering LinkedIn Profile Photo that Matches Your Image. Route Traffic to Destinations.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Polaris

JANUARY 21, 2015

Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: The blogger may decide to call you out, either on their blog or on social media. 2: Including dormant blogs. Blogs come and go at lightning speed. Bloggers abandon their blogs for a variety of reasons.

Agency 100

Agency Pitching Enterprise Policies 100

PR Job Coach

SEPTEMBER 10, 2013

If you decide to go the internship route while you job hunt, exercise caution in doing internships that do not help fulfill your career goals and strategy. Is the internship/job a 40-hour gig and/or are you expected to put in inordinate time that is not compensated? Most jobs are reasonably 40 hours a week or at max 50 hours.

Pinterest 120

Pinterest Case Study Internal International 120

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71