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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Blogger outreach gets personal.

Marketing 214
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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . The 10 most common ways for measuring PR. Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR is a broad discipline.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In the early 1990s, the game crossed borders, intriguing minds in Europe and America, evolving with each new culture. 2022, October 10). 1 Mafia (party game). 2024, January 13). In Wikipedia. link] In the spring of 1987, the Soviet Union was a world of its own, and Moscow was its heart. The game unfolded in turns. In Wikipedia.

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Navigating New Terrain: SEC’s Cyber Incident Reporting Rules and What They Mean for Public Companies

5W PR

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78
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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Here’s this month’s summary of the news from the vendor community this month. Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “Meltwater to become a private company upon completion of the transaction.”

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month.