Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans

Agility PR Solutions

The post Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans appeared first on Agility PR Solutions.

The Outlook for Economic Recovery

Ronn Torossian

will return to its pre-pandemic levels until the first quarter of 2022. When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising.

Survey 195

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How one PR firm is committing to equality in influencer marketing

Agility PR Solutions

Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands.

While the world is on pause, it’s a good time to review your social media compliance policy

Agility PR Solutions

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising. While social media can be a useful forum for both sharing honest recommendations as well as paid advertising, the line between the two is often […].

Mobile marketing drives digital ad spending

PR Daily

AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022. As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Online advertising is overtaking traditional outlets in a major way for most brand managers.

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Understanding the Value of Social Influencers

Critical Mention

The social influencer industry is expected to be worth $15 billion by 2022. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested.

Accused former FIFA exec cites The Onion in defense video

PR Daily

Warner argued that the corruption investigation was the result of “embarrassment” after losing a bid to get the 2022 World Cup, which was awarded to Qatar. If you’re planning a video to straighten out the facts in the wake of a crisis, be sure to check your sources. Former FIFA Vice President Jack Warner, who was among the group of current and former arrested last week on corruption charges , apparently didn’t do that when he posted a video in his defense on his website Sunday.

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Communicators Can Help Americans Vote in 2020

PRSay

Delaware has enacted early voting, but the option won’t be in place until 2022. In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.”

Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022.

Survey 101

Yielding to pressure, Google sets minimum wage, adds benefits for temps

PR Daily

In order to continue doing business with Google ( GOOG ), companies will have until January 2020 to meet the minimum wage requirement and until 2022 to roll out comprehensive health care. The $15 minimum wage requirement doesn’t come into effect til 2020 and health benefits not til 2022. 15 min wage by 2020, better benefits & paid sick leave by 2022. "We

3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

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Coca-Cola, Visa, Adidas release statements on Qatar World Cup

PR Daily

It’ll be seven years before the 2022 World Cup in Qatar kicks off, but the event has generated quite a bit of controversy already. World Cup organizers contend that no one has died in the process of building arenas for the 2022 event For example, The Guardian reported that migrant workers tasked with building the infrastructure required for the tournament died at a rate of one every two days last year. Amnesty International released a report on worker abuses late last year.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

SEO 85

Know Your Options as a PR Consultant

Flack Me

Category: Flack Me Summary: For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize in a variety of areas that fall under PR, from producing content to crisis communications to media relations and more

FIFA: Arrests are for ‘the good of football’

PR Daily

According to its descriptions of the people arrested, those involved with CONCACAF and CONMEBOL were also deeply involved in the 2018 and 2022 World Cup bids. Just after Swiss authorities raided a hotel and arrested six FIFA officials on corruption charges early Wednesday, the international soccer organization released a statement saying, “FIFA welcomes actions that can help contribute to rooting out any wrongdoing in football.”.

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Top Marketing Trends for 2019

Critical Mention

According to Chief Marketer , by 2020 it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

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7 things all PR pros should do before going solo

PR Daily

Public relations is projected to be one of the top 10 occupations by 2022 , and there are plenty of career options. Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career. This article originally ran on PR Daily in May of 2018. The PR profession is growing. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.

Nike, other brands pulled into FIFA crisis

PR Daily

Work conditions in Qatar in preparation for the 2022 World Cup have been called into question , with statements from sponsors including Visa, Coca-Cola and Adidas. If FIFA board members did indeed accept bribes from Qatar to let it host the 2022 cup, it would show how backroom corruption can have real human consequences.”. The announcement that a group of FIFA officials, marketing execs and others had been indicted on corruption charges from Swiss and U.S.

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Why everyone is riding the Wave of Wellness, even Barbie

Action PR

By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie. This follows a trend Mattel has been setting recently, modernising its famous toy to encompass more inclusive and realistic depictions of Barbie – even including Barbie dolls with disabilities and skin conditions.

Resolving disputes through expert determination

Practical Law Construction

I was rather looking forward to a trip out to the Middle East at that time of year – it’s not too hot you can’t move outside – and there was a chance I’d be able to check out the football stadiums being built for the 2022 World Cup.

5 social media tips for promoting your online course

PR Daily

By 2022. An online course can cement your status as an industry authority. the global market for online learning is expected to reach $241 billion, thanks to wider internet reach and increased demand for less-expensive, easily accessible classes. Online course subjects range from programming and web design to carpentry and baking. If you have exceptional knowledge or skill in a particular area, you can enhance your online reputation by designing your own online course.

Have QR codes truly been resuscitated from their grave?

The Hoffman Agency

Juniper Research predicts that by 2022, 5.3 By Eric Van Damme, Jr. Account Manager, Hoffman Europe. Last month, I was enjoying some great weather during a trip throughout Italy — and possibly some of the best food on the planet.

ICON Recap: Laurie Garrett on Disinformation Around COVID-19

PRSay

And I say, that’s at the end of 2021 or perhaps 2022. Pulitzer Prize-winning science writer Laurie Garrett said that misinformation and disinformation have helped fuel the rise in COVID-19 cases in the United States and around the world during 2020.

30 jobs in the PR and marketing world

PR Daily

Labor Department predicts 27,400 new PR job openings before 2022, and PR Daily readers can take advantage of the growing employment market with this week’s featured listings. PR pros are a lot of things—multitasking geniuses, technology addicts, and media connoisseurs—but above all, they’re creative. News & World Report. recently ranked this year’s most creative jobs, and public relations specialists sit securely at the top of the list, followed by architects and art directors.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

10 Skills the PR Pro of the Future Will Need

Flack Me

Category: Flack Me Summary: Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” ” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs. Four years later, a lot has changed. I mean, four years isn’t that long in human years, right?

Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’

PR Daily

1, 2022, when he said they will return to the current level. The Batman ” is now expected to grace our screens in March 2022 instead. Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.

9 email marketing trends to watch in 2019

PR Daily

Every day individuals and businesses send more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022. Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year. Though it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. Just how impressive?

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

AdAge’s Marketing Fact Pack 2020 revealed how the internet is driving brand managers’ efforts, with online ad spending projected to rise to about 60% of all advertising outlay in 2022. Mobile internet advertising is predicted to take up more than 75% of internet advertising budgets in 2022. Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.

Sponsors to FIFA: 'Reforms should be subject to independent oversight'

PR Daily

FIFA’s past actions have only served to laugh in the face of those principles with its glaring lack of female leadership and accusations of deplorable working conditions in 2022 World Cup host country Qatar. Soccer’s governing body, FIFA, has a long way to go to clean up its image—and its sponsors know it. Ever since seven high-ranking FIFA officials were arrested on bribe charges last May, there has been mounting pressure on several of its sponsors to cut ties with the organization.

3 lessons from McDonald’s vow of healthier kids’ fare

PR Daily

Today, we are announcing our new 2022 global #HappyMeal goals. It wrote : By 2022, McDonald’s restaurants will add new Happy Meal offerings, reformulate or remove offerings from the Happy Meal section of the menu board to meet these goals. McDonald’s says it wants to get healthier. On Thursday, it announced an initiative to make healthier meals available for children worldwide.

Meeting CIPR President candidate Pete Holt

Stephen Waddington

I’m backing Pete Holt for CIPR President in 2022. He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG.

7 things all PR pros should do before going solo

PR Daily

Public relations is projected to be one of the top 10 occupations by 2022 , and there are plenty of career options. The PR profession is growing. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business. They can specialize in a variety of areas, including influencer marketing, crisis communications, media relations and thought leadership. Going solo as a public relations pro seems to be an increasingly popular choice.

What We Can Learn From World Cup PR Disasters

Critical Mention

Just this past year, FIFA vice president Sepp Blatter took at least one million dollars in bribes to vote for Qatar to host the 2022 World Cup. Every four years people around the world get together to witness ‘The World Game’ where top footballing (or soccer as we call it here in the U.S.) nations compete for the ultimate prize. These nations put their countries and top footballers on display for the world to see.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

CES 2021 may be all-digital, but we’ll see you back in Las Vegas in 2022 [link]. Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more.

?The COVID-19 road to reform

Stephen Waddington

We will see large scale demise of certain sectors between now and 2022 and many will crumble into the dust, including PR and marketing without renewed purpose. In this guest post Catherine Arrow looks ahead at the road beyond COVID-19 and the journey from recovery to reform. I wrote last week about the journey from lockdown. Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next.

Starbucks vows to ditch straws by 2020

PR Daily

Doubling by 2022 the 10% post-consumer fiber content of the Starbucks cup, first introduced in 2006. Starbucks is going strawless in an effort to be more environmentally friendly. On Monday, the coffee chain announced that it will phase out single-use plastic straws from all 28,000 locations around the world by 2020. Starbucks to eliminate plastic straws globally by 2020 [link] pic.twitter.com/mIEDDMEWWY. Starbucks News (@Starbucksnews) July 9, 2018.

Nissan lays out case against Ghosn amid merger talks

PR Daily

The car making alliance is also planning to shelve €10 billion cost cutting plans by 2022 and cut targets to expand vehicle sales to 14 million, people with knowledge of those plans told the FT. The automaker released a report detailing how former chairman Carlos Ghosn misled the company. The effort is an attempt to turn the page as Nissan eyes new beginnings.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?