The Outlook for Economic Recovery

Ronn Torossian

will return to its pre-pandemic levels until the first quarter of 2022. When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S. Of those polled, 25% […]. The post The Outlook for Economic Recovery appeared first on. Business News Ronn Torossian 5WPR CEO Insights Strategy

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While the world is on pause, it’s a good time to review your social media compliance policy

Agility PR Solutions

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising.

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How one PR firm is committing to equality in influencer marketing

Agility PR Solutions

Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands.

Mobile marketing drives digital ad spending

PR Daily

AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022.

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Accused former FIFA exec cites The Onion in defense video

PR Daily

Warner argued that the corruption investigation was the result of “embarrassment” after losing a bid to get the 2022 World Cup, which was awarded to Qatar. If you’re planning a video to straighten out the facts in the wake of a crisis, be sure to check your sources. Former FIFA Vice President Jack Warner, who was among the group of current and former arrested last week on corruption charges , apparently didn’t do that when he posted a video in his defense on his website Sunday.

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Yielding to pressure, Google sets minimum wage, adds benefits for temps

PR Daily

In order to continue doing business with Google ( GOOG ), companies will have until January 2020 to meet the minimum wage requirement and until 2022 to roll out comprehensive health care. The $15 minimum wage requirement doesn’t come into effect til 2020 and health benefits not til 2022. 15 min wage by 2020, better benefits & paid sick leave by 2022. "We

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

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The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

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Why everyone is riding the Wave of Wellness, even Barbie

Action PR

By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie.

5 social media tips for promoting your online course

PR Daily

By 2022. An online course can cement your status as an industry authority. the global market for online learning is expected to reach $241 billion, thanks to wider internet reach and increased demand for less-expensive, easily accessible classes.

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Know Your Options as a PR Consultant

Flack Me

Category: Flack Me Summary: For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize in a variety of areas that fall under PR, from producing content to crisis communications to media relations and more

FIFA: Arrests are for ‘the good of football’

PR Daily

According to its descriptions of the people arrested, those involved with CONCACAF and CONMEBOL were also deeply involved in the 2018 and 2022 World Cup bids. Just after Swiss authorities raided a hotel and arrested six FIFA officials on corruption charges early Wednesday, the international soccer organization released a statement saying, “FIFA welcomes actions that can help contribute to rooting out any wrongdoing in football.”.

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Top Marketing Trends for 2019

Critical Mention

According to Chief Marketer , by 2020 it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

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7 things all PR pros should do before going solo

PR Daily

Public relations is projected to be one of the top 10 occupations by 2022 , and there are plenty of career options. Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career. This article originally ran on PR Daily in May of 2018. The PR profession is growing. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.

Nike, other brands pulled into FIFA crisis

PR Daily

Work conditions in Qatar in preparation for the 2022 World Cup have been called into question , with statements from sponsors including Visa, Coca-Cola and Adidas. If FIFA board members did indeed accept bribes from Qatar to let it host the 2022 cup, it would show how backroom corruption can have real human consequences.”. The announcement that a group of FIFA officials, marketing execs and others had been indicted on corruption charges from Swiss and U.S.

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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

AdAge’s Marketing Fact Pack 2020 revealed how the internet is driving brand managers’ efforts, with online ad spending projected to rise to about 60% of all advertising outlay in 2022. Mobile internet advertising is predicted to take up more than 75% of internet advertising budgets in 2022.

?The COVID-19 road to reform

Stephen Waddington

We will see large scale demise of certain sectors between now and 2022 and many will crumble into the dust, including PR and marketing without renewed purpose. In this guest post Catherine Arrow looks ahead at the road beyond COVID-19 and the journey from recovery to reform. I wrote last week about the journey from lockdown. Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next.

30 jobs in the PR and marketing world

PR Daily

Labor Department predicts 27,400 new PR job openings before 2022, and PR Daily readers can take advantage of the growing employment market with this week’s featured listings. PR pros are a lot of things—multitasking geniuses, technology addicts, and media connoisseurs—but above all, they’re creative. News & World Report. recently ranked this year’s most creative jobs, and public relations specialists sit securely at the top of the list, followed by architects and art directors.

10 Skills the PR Pro of the Future Will Need

Flack Me

Category: Flack Me Summary: Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” ” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs. Four years later, a lot has changed. I mean, four years isn’t that long in human years, right?

Sponsors to FIFA: 'Reforms should be subject to independent oversight'

PR Daily

FIFA’s past actions have only served to laugh in the face of those principles with its glaring lack of female leadership and accusations of deplorable working conditions in 2022 World Cup host country Qatar. Soccer’s governing body, FIFA, has a long way to go to clean up its image—and its sponsors know it. Ever since seven high-ranking FIFA officials were arrested on bribe charges last May, there has been mounting pressure on several of its sponsors to cut ties with the organization.

Starbucks vows to ditch straws by 2020

PR Daily

Doubling by 2022 the 10% post-consumer fiber content of the Starbucks cup, first introduced in 2006. Starbucks is going strawless in an effort to be more environmentally friendly.

9 email marketing trends to watch in 2019

PR Daily

Every day individuals and businesses send more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022. Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year. Though it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. Just how impressive?

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3 lessons from McDonald’s vow of healthier kids’ fare

PR Daily

Today, we are announcing our new 2022 global #HappyMeal goals. It wrote : By 2022, McDonald’s restaurants will add new Happy Meal offerings, reformulate or remove offerings from the Happy Meal section of the menu board to meet these goals. McDonald’s says it wants to get healthier. On Thursday, it announced an initiative to make healthier meals available for children worldwide.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

7 things all PR pros should do before going solo

PR Daily

Public relations is projected to be one of the top 10 occupations by 2022 , and there are plenty of career options. The PR profession is growing. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business. They can specialize in a variety of areas, including influencer marketing, crisis communications, media relations and thought leadership. Going solo as a public relations pro seems to be an increasingly popular choice.

What We Can Learn From World Cup PR Disasters

Critical Mention

Just this past year, FIFA vice president Sepp Blatter took at least one million dollars in bribes to vote for Qatar to host the 2022 World Cup. Every four years people around the world get together to witness ‘The World Game’ where top footballing (or soccer as we call it here in the U.S.) nations compete for the ultimate prize. These nations put their countries and top footballers on display for the world to see.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Express announced that it would close about 100 of its locations by 2022 as the company seeks to save $80 million per year over the next three years.

Nissan lays out case against Ghosn amid merger talks

PR Daily

The car making alliance is also planning to shelve €10 billion cost cutting plans by 2022 and cut targets to expand vehicle sales to 14 million, people with knowledge of those plans told the FT. The automaker released a report detailing how former chairman Carlos Ghosn misled the company. The effort is an attempt to turn the page as Nissan eyes new beginnings.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

The requirement comes into effect for the Academy’s 96 th Oscars in 2024, though the organization will require films to submit an inclusion standards form in 2022 and 2023.

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Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

CES 2021 may be all-digital, but we’ll see you back in Las Vegas in 2022 [link]. Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more. Hello, communicators: If you’d like to eat your coffee rather than drink it, Post and Dunkin’ have a breakfast cereal for you: Grab a spoon this is not a drill!

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

The racing organization’s senior vice president for racing development, John Probst, told TechCrunch that its “pushing to go full electric” and could introduce hybrid vehicles as early as 2022. Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more. Good morning, PR pros: Breaking news and technology are no match for a child on a mission.

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Starbucks to hire 240,000—and, possibly, you

PR Daily

Starbucks is also making good on its promise to hire 10,000 refugees by 2022: It announced partnerships with the UN Refugee Agency, International Rescue Committee, Tent Foundation and No one Left Behind to help meet its goal. One might say Starbucks’ hiring goals have been injected with a shot of caffeine.

What the Tax Cuts and Jobs Act Means to You

Barbara Weltman

The carryforward is capped at 80% of taxable income (90% after 2022) or the carryover amount if less. On December 20, 2017, Congress passed the largest piece of tax legislation in many years. It makes dramatic changes for individuals and businesses. But it does not change many of the tax rules that have long been in place. A number of the changes are a great departure from what the House bill had originally proposed. Here is a checklist of what has changed, and what hasn’t.

10 essential skills for the future of PR

PR Daily

In 2012, I wrote a post titled " 10 skills the PR pro of 2022 must have." A lot has changed over the past four years. In Internet years, that's an eternity. It was based on trends I'd seen with clients, tidbits I'd picked up in talking to industry friends and bits of information I'd stowed away from online articles and posts. Here's a new list of skills for the PR pro of the future (with notes about what's been updated and deleted from that initial list in 2012).

Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs

PR Daily

billion by 2022. Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more. Hello, communicators: Though Amazon isn’t giving its workforce the day off on Friday for Juneteenth, it’s encouraging employees to spend the day learning and reflecting, CNBC reported.

The PR Winners Of 2019

ImPRessions - Crenshaw Communications

I predict a Martha Stewart-style comeback by 2022. Photo by Lukas from Pexels. For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess.

3 ways media metrics can help you handle PR crises

PR Daily

speed skating through 2022. By Ashley Deibert. Making your brand or client look good is different from making them look un-bad. The latter is often the territory of crisis PR experts, but if you’re in PR, you should know the basics of diffusing a bad situation before it gets bigger—and how to keep clients out of harm’s way while the experts rush in. There are media disruptions, and there are media crises.

PR Rock Stars: space150’s Morgan Hay-Chapman

Communications Conversations

I still think about your post from 2012 “ 10 skills the PR pro of 2022 MUST have ” and how many applicants have only one or two of these skills. When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure).

The PR Winners Of 2019

ImPRessions - Crenshaw Communications

I predict a Martha Stewart-style comeback by 2022. For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess.