Know Your Options as a PR Consultant

Flack Me

Category: Flack Me Summary: For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize in a variety of areas that fall under PR, from producing content to crisis communications to media relations and more

Accused former FIFA exec cites The Onion in defense video

PR Daily

Warner argued that the corruption investigation was the result of “embarrassment” after losing a bid to get the 2022 World Cup, which was awarded to Qatar. If you’re planning a video to straighten out the facts in the wake of a crisis, be sure to check your sources.

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What We Can Learn From World Cup PR Disasters

Critical Mention

Just this past year, FIFA vice president Sepp Blatter took at least one million dollars in bribes to vote for Qatar to host the 2022 World Cup.

10 Skills the PR Pro of the Future Will Need

Flack Me

Category: Flack Me Summary: Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” ” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs. Four years later, a lot has changed. I mean, four years isn’t that long in human years, right?

What the Tax Cuts and Jobs Act Means to You

The Hoffman Agency

The carryforward is capped at 80% of taxable income (90% after 2022) or the carryover amount if less. On December 20, 2017, Congress passed the largest piece of tax legislation in many years. It makes dramatic changes for individuals and businesses.

FIFA: Arrests are for ‘the good of football’

PR Daily

According to its descriptions of the people arrested, those involved with CONCACAF and CONMEBOL were also deeply involved in the 2018 and 2022 World Cup bids.

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3 lessons from McDonald’s vow of healthier kids’ fare

PR Daily

Today, we are announcing our new 2022 global #HappyMeal goals. It wrote : By 2022, McDonald’s restaurants will add new Happy Meal offerings, reformulate or remove offerings from the Happy Meal section of the menu board to meet these goals. McDonald’s says it wants to get healthier.

Nike, other brands pulled into FIFA crisis

PR Daily

Work conditions in Qatar in preparation for the 2022 World Cup have been called into question , with statements from sponsors including Visa, Coca-Cola and Adidas.

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Sponsors to FIFA: 'Reforms should be subject to independent oversight'

PR Daily

FIFA’s past actions have only served to laugh in the face of those principles with its glaring lack of female leadership and accusations of deplorable working conditions in 2022 World Cup host country Qatar.

30 jobs in the PR and marketing world

PR Daily

Labor Department predicts 27,400 new PR job openings before 2022, and PR Daily readers can take advantage of the growing employment market with this week’s featured listings.

3 Key Lessons to Learn from These Recent Influencer Campaigns


The goal is to reach 60 million people by 2022. Unless this is your first day in the marketing/business world, chances are, you’ve heard a thing or two about influencer marketing. Now, the concept of influencer marketing has been around for many, many years.

Starbucks to hire 240,000—and, possibly, you

PR Daily

Starbucks is also making good on its promise to hire 10,000 refugees by 2022: It announced partnerships with the UN Refugee Agency, International Rescue Committee, Tent Foundation and No one Left Behind to help meet its goal.

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10 skills the PR pro of the future will need (revised)

Communications Conversations

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.”

3 ways media metrics can help you handle PR crises

PR Daily

speed skating through 2022. By Ashley Deibert. Making your brand or client look good is different from making them look un-bad.

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PR Rock Stars: space150’s Morgan Hay-Chapman

Communications Conversations

I still think about your post from 2012 “ 10 skills the PR pro of 2022 MUST have ” and how many applicants have only one or two of these skills.

10 essential skills for the future of PR

PR Daily

In 2012, I wrote a post titled " 10 skills the PR pro of 2022 must have." A lot has changed over the past four years. In Internet years, that's an eternity. It was based on trends I'd seen with clients, tidbits I'd picked up in talking to industry friends and bits of information I'd stowed away from online articles and posts. Here's a new list of skills for the PR pro of the future (with notes about what's been updated and deleted from that initial list in 2012).

PR's responsibility to the public

PR Daily

and that ratio will increase by 2022, according to the U.S. People who don’t understand PR tend to conflate it with media relations. Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations.

9 Predictions for 2018

HMA Public Relations

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. How Amazon may make getting your FBA inventory into retail shelves incredibly easy.