The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead

Agility PR Solutions

The post The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead appeared first on Agility PR Solutions. Remember when COVID first forced people to stay home and businesses to shut down?

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Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans

Agility PR Solutions

The post Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans appeared first on Agility PR Solutions.

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The Outlook for Economic Recovery

Ronn Torossian

will return to its pre-pandemic levels until the first quarter of 2022. When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising.

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While the world is on pause, it’s a good time to review your social media compliance policy

Agility PR Solutions

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising. While social media can be a useful forum for both sharing honest recommendations as well as paid advertising, the line between the two is often […].

How one PR firm is committing to equality in influencer marketing

Agility PR Solutions

Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands.

Mobile marketing drives digital ad spending

PR Daily

AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022. As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Online advertising is overtaking traditional outlets in a major way for most brand managers.

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PRSA’s Kansas City Chapter Starts Scholarship Fund to Carry On Legacy of Trailblazer, Dr. Inez Y. Kaiser

PRSay

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement.

A U.S. marketer’s guide to celebrating Lunar New Year

PR Daily

While it may be too late to take part in holiday festivities this year, the Year of the Tiger (February 1, 2022) is less than 12 months away. The important holiday in the Asian-American community should get some attention from communicators. Here’s what should be part of your plans.

Agency start-ups and scaling in 2021

Stephen Waddington

in 2022. by the end of 2022. It is unlikely that the market will pick up until Q4 2021, and then it will boom in 2022. This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency.

Understanding the Value of Social Influencers

Critical Mention

The social influencer industry is expected to be worth $15 billion by 2022. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested.

2021 trends CMOs are watching

PR Daily

billion in 2022. Here’s what our colleagues in the marketing world are paying close attention to for the months ahead. Covid-19 changed all of our lives, even as it changed the digital landscape for brands.

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3 ways to make tech the good news story of 2021

PR Daily

The Transportation Security Administration (TSA) is implementing a biometric system called Credential Authentication Technology with Camera (CAT-C) to provide a more efficient and hygienic traveler verification experience at 90% of TSA checkpoints by 2022.

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Accused former FIFA exec cites The Onion in defense video

PR Daily

Warner argued that the corruption investigation was the result of “embarrassment” after losing a bid to get the 2022 World Cup, which was awarded to Qatar. If you’re planning a video to straighten out the facts in the wake of a crisis, be sure to check your sources. Former FIFA Vice President Jack Warner, who was among the group of current and former arrested last week on corruption charges , apparently didn’t do that when he posted a video in his defense on his website Sunday.

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What’s trending in tech right now?

PR in High Definition

Meanwhile, Facebook is rumoured to be creating its own smartwatch for 2022. Oh, February – the month of love letters and pancakes. It’s also been the month of smartwatches checking our heartbeats and companies flipping out about acquisitions. See what I did there?

Disputes across the horizon: arbitration in Qatar

Practical Law Construction

Qatar has experienced significant activity in the construction sector in recent years, especially in light of the 2022 FIFA World Cup and the Qatar National Vision in 2030.

CMOs Foresee Improved Results from Marketing Data & Analytics

Glean.info Blog

In addition, 85% feel that by 2022, “significantly more” of their organization’s marketing decisions will be based on marketing analytics. Photo by William Iven on Unsplash.

Yielding to pressure, Google sets minimum wage, adds benefits for temps

PR Daily

In order to continue doing business with Google ( GOOG ), companies will have until January 2020 to meet the minimum wage requirement and until 2022 to roll out comprehensive health care. The $15 minimum wage requirement doesn’t come into effect til 2020 and health benefits not til 2022. 15 min wage by 2020, better benefits & paid sick leave by 2022. "We

Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022.

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Communicators Can Help Americans Vote in 2020

PRSay

Delaware has enacted early voting, but the option won’t be in place until 2022. In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.”

Coca-Cola, Visa, Adidas release statements on Qatar World Cup

PR Daily

It’ll be seven years before the 2022 World Cup in Qatar kicks off, but the event has generated quite a bit of controversy already. World Cup organizers contend that no one has died in the process of building arenas for the 2022 event For example, The Guardian reported that migrant workers tasked with building the infrastructure required for the tournament died at a rate of one every two days last year. Amnesty International released a report on worker abuses late last year.

5 Essentials for Successful Video Marketing

Glean.info Blog

By 2022, online vides will make up more than 82% of consumer internet traffic. Photo by Marcos Rocha on Unsplash. Promoting your brand through videos is a strategy every business should pursue.

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The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

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The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022.

Know Your Options as a PR Consultant

Flack Me

Category: Flack Me Summary: For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize in a variety of areas that fall under PR, from producing content to crisis communications to media relations and more

FIFA: Arrests are for ‘the good of football’

PR Daily

According to its descriptions of the people arrested, those involved with CONCACAF and CONMEBOL were also deeply involved in the 2018 and 2022 World Cup bids. Just after Swiss authorities raided a hotel and arrested six FIFA officials on corruption charges early Wednesday, the international soccer organization released a statement saying, “FIFA welcomes actions that can help contribute to rooting out any wrongdoing in football.”.

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Top Marketing Trends for 2019

Critical Mention

According to Chief Marketer , by 2020 it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

And we’re going to do about half of that in 2021, and probably the remainder in 2022.

Nike, other brands pulled into FIFA crisis

PR Daily

Work conditions in Qatar in preparation for the 2022 World Cup have been called into question , with statements from sponsors including Visa, Coca-Cola and Adidas. If FIFA board members did indeed accept bribes from Qatar to let it host the 2022 cup, it would show how backroom corruption can have real human consequences.”. The announcement that a group of FIFA officials, marketing execs and others had been indicted on corruption charges from Swiss and U.S.

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7 things all PR pros should do before going solo

PR Daily

Public relations is projected to be one of the top 10 occupations by 2022 , and there are plenty of career options. Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career. This article originally ran on PR Daily in May of 2018. The PR profession is growing. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.

What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. What do journalists want? This question is one of the reasons we created our Meet the Media blog.

5 social media tips for promoting your online course

PR Daily

By 2022. An online course can cement your status as an industry authority. the global market for online learning is expected to reach $241 billion, thanks to wider internet reach and increased demand for less-expensive, easily accessible classes. Online course subjects range from programming and web design to carpentry and baking. If you have exceptional knowledge or skill in a particular area, you can enhance your online reputation by designing your own online course.

Why everyone is riding the Wave of Wellness, even Barbie

Action PR

By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie. This follows a trend Mattel has been setting recently, modernising its famous toy to encompass more inclusive and realistic depictions of Barbie – even including Barbie dolls with disabilities and skin conditions.

The VAT reverse charge is coming soon. So what else is new?

Practical Law Construction

At this stage, the new suite is expected to be released in 2022.

FIDIC contracts – a preview of what is to come

Practical Law Construction

Last month, in what feels like a lifetime ago (when there was no third lockdown or even Tier 4, no new COVID variant and no Brexit deal), I attended the digital FIDIC International Contract Users’ Conference from the comfort of my home.

30 jobs in the PR and marketing world

PR Daily

Labor Department predicts 27,400 new PR job openings before 2022, and PR Daily readers can take advantage of the growing employment market with this week’s featured listings. PR pros are a lot of things—multitasking geniuses, technology addicts, and media connoisseurs—but above all, they’re creative. News & World Report. recently ranked this year’s most creative jobs, and public relations specialists sit securely at the top of the list, followed by architects and art directors.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?