Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans

Agility PR Solutions

The post Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans appeared first on Agility PR Solutions.

Mobile 101

The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead

Agility PR Solutions

The post The PR long game: COVID expected to have lasting effects into 2022, so brands must plan ahead appeared first on Agility PR Solutions. Remember when COVID first forced people to stay home and businesses to shut down?

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CES2022 Top 5: Five Mistakes Automotive and Vehicle Tech Suppliers Make During CES Prep

Bianchi Biz Blog

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show.

Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

5-8, 2022, with Media Days Jan. Here are our top five things to start doing right now to help make CES 2022 a rousing PR success: 1. Looking back, if your company participated, can go a long way to making 2022 even better. If you have already secured your spot for 2022, great!

The Outlook for Economic Recovery

Ronn Torossian

will return to its pre-pandemic levels until the first quarter of 2022. When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising.

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While the world is on pause, it’s a good time to review your social media compliance policy

Agility PR Solutions

Influencer marketing on social media—estimated to be worth $15 billion in 2022—has proven to be so successful, in part, because consumers view influencers’ opinions as more authentic than traditional advertising.

Mobile marketing drives digital ad spending

PR Daily

AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022.

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When will we go back to in-person industry events?

Communications Conversations

I asked that exact question on LinkedIn a couple of weeks ago, and here was the response: What’s more, in the comments, a number of folks said they wouldn’t go back to an indoor event until at least 2022.

14 pragmatic social media trends to watch in 2021

Communications Conversations

And, since we’re already past the mid-way point of January, I thought I’d share it here before we get into February and I start thinking about trends for 2022!

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Keep your reputation campaigns rolling through the summer

PR in High Definition

And maybe now is the time for a bit of summertime daydreaming about what you want 2022 to bring. In the summer of ’62 Nat King Cole sang about ‘Those Lazy, Hazy, Crazy Days of Summer”. Much has changed, and yet not so much has changed.

Well-being tied to business outcomes in Aon survey, EPA requires orgs share emission reduction strategies, Gates’ divorce underscores change comms messaging

PR Daily

EPA requires corporations to share greenhouse gas emissions reduction strategies by 2022. The Environmental Protection Agency [EPA] has announced imminent regulation to reduce greenhouse gas emissions starting in 2022.

Agency start-ups and scaling in 2021

Stephen Waddington

in 2022. by the end of 2022. It is unlikely that the market will pick up until Q4 2021, and then it will boom in 2022. This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency.

PRSA’s Kansas City Chapter Starts Scholarship Fund to Carry On Legacy of Trailblazer, Dr. Inez Y. Kaiser

PRSay

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement.

Understanding the Value of Social Influencers

Critical Mention

The social influencer industry is expected to be worth $15 billion by 2022. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested.

A U.S. marketer’s guide to celebrating Lunar New Year

PR Daily

While it may be too late to take part in holiday festivities this year, the Year of the Tiger (February 1, 2022) is less than 12 months away. The important holiday in the Asian-American community should get some attention from communicators. Here’s what should be part of your plans.

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Accused former FIFA exec cites The Onion in defense video

PR Daily

Warner argued that the corruption investigation was the result of “embarrassment” after losing a bid to get the 2022 World Cup, which was awarded to Qatar. If you’re planning a video to straighten out the facts in the wake of a crisis, be sure to check your sources. Former FIFA Vice President Jack Warner, who was among the group of current and former arrested last week on corruption charges , apparently didn’t do that when he posted a video in his defense on his website Sunday.

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How Effective is a Video on Social Media?

Prohibition

This will continue to be the case as the “Sustainable Future of Video Entertainment” report has predicted that 82% of internet traffic will consist of video viewing by 2022.

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How to make sustainable DE&I strides in 2021 and beyond

PR Daily

by the end of 2022.”. Bristol Meyers Squibb’s head of talent strategy shares guidance on keeping your progress moving onward, upward and forward. Has your company made any substantive DE&I progress in the past year?

What’s trending in tech right now?

PR in High Definition

Meanwhile, Facebook is rumoured to be creating its own smartwatch for 2022. Oh, February – the month of love letters and pancakes. It’s also been the month of smartwatches checking our heartbeats and companies flipping out about acquisitions. See what I did there?

“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

” Heading into the latter half of 2021 and 2022, Bennefield and the team are eager to continue to expand its content ambitions through a trio of engaging podcasts : About the Journey , which explores the inspiring stops and stories along Marriott Bonvoy Traveler’s favorite routes.

5 ways PR pros can support Black influencers in 2021

PR Daily

Despite Covid-19, the influencer marketing industry is growing globally and will be worth 15 billion by 2022. Research has found a pay gap between Black and white influencers. Here are some of the trends PR pros can follow to support influencers of color when building digital campaigns.

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2021 trends CMOs are watching

PR Daily

billion in 2022. Here’s what our colleagues in the marketing world are paying close attention to for the months ahead. Covid-19 changed all of our lives, even as it changed the digital landscape for brands.

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CMOs Foresee Improved Results from Marketing Data & Analytics

Glean.info Blog

In addition, 85% feel that by 2022, “significantly more” of their organization’s marketing decisions will be based on marketing analytics. Photo by William Iven on Unsplash.

Building Safety: Gateway 2 Levy

Practical Law Construction

This Levy is in addition to the residential property tax that is the subject of a separate consultation that is expected to be introduced in 2022 and which will apply to the largest residential property developers to also support the government’s cladding remediation costs.

Communicators Can Help Americans Vote in 2020

PRSay

Delaware has enacted early voting, but the option won’t be in place until 2022. In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.”

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

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State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

An new study by eMarketer has found that influencer marketing spending is on track to grow more than 30% this year, exceeding $3 billion in 2021 and surpassing $4 billion in 2022.

Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

Sword and the Script

About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022.

Yielding to pressure, Google sets minimum wage, adds benefits for temps

PR Daily

In order to continue doing business with Google ( GOOG ), companies will have until January 2020 to meet the minimum wage requirement and until 2022 to roll out comprehensive health care. The $15 minimum wage requirement doesn’t come into effect til 2020 and health benefits not til 2022. 15 min wage by 2020, better benefits & paid sick leave by 2022. "We

How Covid has impacted the climate change conversation on social

NewsWhip

Earlier this month, Ralph Lauren launched their circularity strategy, which includes a clothing rental service, and by 2022 will support resale options for their products.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords. Because of this, SEO is changing.

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Coca-Cola, Visa, Adidas release statements on Qatar World Cup

PR Daily

It’ll be seven years before the 2022 World Cup in Qatar kicks off, but the event has generated quite a bit of controversy already. World Cup organizers contend that no one has died in the process of building arenas for the 2022 event For example, The Guardian reported that migrant workers tasked with building the infrastructure required for the tournament died at a rate of one every two days last year. Amnesty International released a report on worker abuses late last year.

3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022.

Disputes across the horizon: arbitration in Qatar

Practical Law Construction

Qatar has experienced significant activity in the construction sector in recent years, especially in light of the 2022 FIFA World Cup and the Qatar National Vision in 2030.

Know Your Options as a PR Consultant

Flack Me

Category: Flack Me Summary: For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize in a variety of areas that fall under PR, from producing content to crisis communications to media relations and more

5 Essentials for Successful Video Marketing

Glean.info Blog

By 2022, online vides will make up more than 82% of consumer internet traffic. Photo by Marcos Rocha on Unsplash. Promoting your brand through videos is a strategy every business should pursue.

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3 ways to make tech the good news story of 2021

PR Daily

The Transportation Security Administration (TSA) is implementing a biometric system called Credential Authentication Technology with Camera (CAT-C) to provide a more efficient and hygienic traveler verification experience at 90% of TSA checkpoints by 2022.

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How will the new UK residential property developer tax work?

Practical Law Construction

The plan is for the tax to be introduced from April 2022 (through inclusion in the 2021 Autumn Finance Bill) and to raise at least £2 billion. Also, losses incurred pre April 2022 will not be able to reduce profits subject to the RPDT going forward.

Why everyone is riding the Wave of Wellness, even Barbie

Action PR

By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie.

Top Marketing Trends for 2019

Critical Mention

According to Chief Marketer , by 2020 it’s expected that 50 percent of all searches will be voice searches, and by 2022, voice commerce sales will reach $40 billion. In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

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