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Mobile marketing drives digital ad spending
PR Daily
FEBRUARY 11, 2020
AdAge’s Marketing Fact Pack 2020 reveals that online ad spending is projected to rise to about 60% of all advertising outlay in 2022.
2022 Related Topics 
Accused former FIFA exec cites The Onion in defense video
PR Daily
JUNE 1, 2015
Warner argued that the corruption investigation was the result of “embarrassment” after losing a bid to get the 2022 World Cup, which was awarded to Qatar. If you’re planning a video to straighten out the facts in the wake of a crisis, be sure to check your sources.
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Yielding to pressure, Google sets minimum wage, adds benefits for temps
PR Daily
APRIL 3, 2019
In order to continue doing business with Google ( GOOG ), companies will have until January 2020 to meet the minimum wage requirement and until 2022 to roll out comprehensive health care. The $15 minimum wage requirement doesn’t come into effect til 2020 and health benefits not til 2022.
The PR Winners Of 2019
ImPRessions - Crenshaw Communications
DECEMBER 29, 2019
I predict a Martha Stewart-style comeback by 2022. Photo by Lukas from Pexels. For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess.
Coca-Cola, Visa, Adidas release statements on Qatar World Cup
PR Daily
MAY 21, 2015
It’ll be seven years before the 2022 World Cup in Qatar kicks off, but the event has generated quite a bit of controversy already. World Cup organizers contend that no one has died in the process of building arenas for the 2022 event
Why everyone is riding the Wave of Wellness, even Barbie
Action PR
FEBRUARY 5, 2020
By 2022, British consumers are forecast to spend £487 per head annually on “wellness”. This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie.
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FIFA: Arrests are for ‘the good of football’
PR Daily
MAY 27, 2015
According to its descriptions of the people arrested, those involved with CONCACAF and CONMEBOL were also deeply involved in the 2018 and 2022 World Cup bids.
7 things all PR pros should do before going solo
PR Daily
JUNE 17, 2019
Public relations is projected to be one of the top 10 occupations by 2022 , and there are plenty of career options. Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
Nike, other brands pulled into FIFA crisis
PR Daily
MAY 28, 2015
Work conditions in Qatar in preparation for the 2022 World Cup have been called into question , with statements from sponsors including Visa, Coca-Cola and Adidas.
The Future of SEO: How to Optimize for Voice Search
Critical Mention
MAY 22, 2019
Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine.
The Future of SEO: How to Optimize for Voice Search
Critical Mention
MAY 22, 2019
Voice-shopping is expected to be a $40 billion consumer channel by 2022. As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine.
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5 social media tips for promoting your online course
PR Daily
AUGUST 24, 2018
By 2022. An online course can cement your status as an industry authority. the global market for online learning is expected to reach $241 billion, thanks to wider internet reach and increased demand for less-expensive, easily accessible classes.
Know Your Options as a PR Consultant
Flack Me
NOVEMBER 30, 2016
Category: Flack Me Summary: For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022, the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize in a variety of areas that fall under PR, from producing content to crisis communications to media relations and more
Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out
PR Daily
JANUARY 27, 2020
AdAge’s Marketing Fact Pack 2020 revealed how the internet is driving brand managers’ efforts, with online ad spending projected to rise to about 60% of all advertising outlay in 2022. Mobile internet advertising is predicted to take up more than 75% of internet advertising budgets in 2022.
Introducing the Marketing Artificial Intelligence Conference (MAICON)
PR 20/20
SEPTEMBER 5, 2018
trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.
9 email marketing trends to watch in 2019
PR Daily
FEBRUARY 1, 2019
Every day individuals and businesses send more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022. Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year.
30 jobs in the PR and marketing world
PR Daily
JANUARY 22, 2015
Labor Department predicts 27,400 new PR job openings before 2022, and PR Daily readers can take advantage of the growing employment market with this week’s featured listings.
Sponsors to FIFA: 'Reforms should be subject to independent oversight'
PR Daily
DECEMBER 2, 2015
FIFA’s past actions have only served to laugh in the face of those principles with its glaring lack of female leadership and accusations of deplorable working conditions in 2022 World Cup host country Qatar.
7 things all PR pros should do before going solo
PR Daily
MAY 30, 2018
Public relations is projected to be one of the top 10 occupations by 2022 , and there are plenty of career options. The PR profession is growing. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.
Nissan lays out case against Ghosn amid merger talks
PR Daily
MARCH 29, 2019
The car making alliance is also planning to shelve €10 billion cost cutting plans by 2022 and cut targets to expand vehicle sales to 14 million, people with knowledge of those plans told the FT. The automaker released a report detailing how former chairman Carlos Ghosn misled the company.
‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay
PR Daily
OCTOBER 11, 2019
The racing organization’s senior vice president for racing development, John Probst, told TechCrunch that its “pushing to go full electric” and could introduce hybrid vehicles as early as 2022.
What We Can Learn From World Cup PR Disasters
Critical Mention
JUNE 12, 2018
Just this past year, FIFA vice president Sepp Blatter took at least one million dollars in bribes to vote for Qatar to host the 2022 World Cup.
10 Skills the PR Pro of the Future Will Need
Flack Me
MARCH 3, 2016
Category: Flack Me Summary: Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” ” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs. Four years later, a lot has changed. I mean, four years isn’t that long in human years, right?
Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash
PR Daily
JANUARY 24, 2020
Express announced that it would close about 100 of its locations by 2022 as the company seeks to save $80 million per year over the next three years.
Starbucks vows to ditch straws by 2020
PR Daily
JULY 9, 2018
Doubling by 2022 the 10% post-consumer fiber content of the Starbucks cup, first introduced in 2006. Starbucks is going strawless in an effort to be more environmentally friendly.
3 lessons from McDonald’s vow of healthier kids’ fare
PR Daily
FEBRUARY 16, 2018
Today, we are announcing our new 2022 global #HappyMeal goals. It wrote : By 2022, McDonald’s restaurants will add new Happy Meal offerings, reformulate or remove offerings from the Happy Meal section of the menu board to meet these goals. McDonald’s says it wants to get healthier.
5W Launches CBD Focus Team
5W PR
DECEMBER 27, 2018
Cannabidoil, commonly known as CBD, will now have a legal market that could be worth more than $20 billion by 2022, according to research firm Brightfield Group. Its official – cannabis is legal…kind of. President Donald Trump signed an $867 billion farm bill that removed industrial hemp from a list of federally controlled substances, making the way for cannabis component cannabidoil to become a trendy new ingredient.
Introducing the Marketing Artificial Intelligence Conference (MAICON)
PR 20/20
SEPTEMBER 5, 2018
trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.
Starbucks to hire 240,000—and, possibly, you
PR Daily
MARCH 23, 2017
Starbucks is also making good on its promise to hire 10,000 refugees by 2022: It announced partnerships with the UN Refugee Agency, International Rescue Committee, Tent Foundation and No one Left Behind to help meet its goal.
The hidden world of reviews: The biggest challenge facing comms today
PR in High Definition
FEBRUARY 18, 2019
Fast forward to 2022 and voice commerce sales are expected to be worth a combined $45 billion in the US and UK alone. Did you hear the one about LA-based musician Jered Eames organising an entire European tour for his band Threatin by faking a huge online following?
PR in the age of voice search
PR in High Definition
MAY 31, 2019
So, instead, here are some of the most pertinent stats for those of us in marketing roles: Almost half of UK households are forecast to own a smart speaker by 2022, according to research from OC&C Strategy Consultants.
3 ways media metrics can help you handle PR crises
PR Daily
JANUARY 17, 2017
speed skating through 2022. By Ashley Deibert. Making your brand or client look good is different from making them look un-bad.
10 essential skills for the future of PR
PR Daily
MARCH 7, 2016
In 2012, I wrote a post titled " 10 skills the PR pro of 2022 must have." A lot has changed over the past four years. In Internet years, that's an eternity. It was based on trends I'd seen with clients, tidbits I'd picked up in talking to industry friends and bits of information I'd stowed away from online articles and posts. Here's a new list of skills for the PR pro of the future (with notes about what's been updated and deleted from that initial list in 2012).
PR Rock Stars: space150’s Morgan Hay-Chapman
Communications Conversations
MAY 18, 2015
I still think about your post from 2012 “ 10 skills the PR pro of 2022 MUST have ” and how many applicants have only one or two of these skills.
Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement
PR Daily
AUGUST 21, 2019
Likewise, Hasbro announced this week that it will phase out plastic from its packaging starting in 2020, with a goal of eliminating most plastic packaging by the end of 2022. (
10 skills the PR pro of the future will need (revised)
Communications Conversations
FEBRUARY 29, 2016
Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.”
What the Tax Cuts and Jobs Act Means to You
The Hoffman Agency
DECEMBER 20, 2017
The carryforward is capped at 80% of taxable income (90% after 2022) or the carryover amount if less. On December 20, 2017, Congress passed the largest piece of tax legislation in many years. It makes dramatic changes for individuals and businesses.
PR's responsibility to the public
PR Daily
APRIL 14, 2015
and that ratio will increase by 2022, according to the U.S. People who don’t understand PR tend to conflate it with media relations. Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations.
3 Key Lessons to Learn from These Recent Influencer Campaigns
GroupHigh
JUNE 19, 2018
The goal is to reach 60 million people by 2022. Unless this is your first day in the marketing/business world, chances are, you’ve heard a thing or two about influencer marketing. Now, the concept of influencer marketing has been around for many, many years.
The news feed has a five-year shelf-life (at most)
Communications Conversations
JANUARY 17, 2020
According to a recent CMO Survey , marketers expect social media ad budgets to increase by 89% by 2022. The news feed, as we know it, will be gone in five years. Controversial? Somewhat. But, I’m not actually saying that to be a contrarian. I think we may see a shift soon.
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