Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 221

Media Measurement Analysis Television 221

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. Elements of marketing today that are both working and not working.

eBook 60

eBook Marketing Interviews Big Data 60

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? With more data than ever also brings more access to insights than ever. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Measurement Television 167

Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR.

Big Data 225

Big Data Data Meeting Measurement 225

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Most have blogs for further exposure. O’Reilly Data Show Podcast. O’Reilly Data Show Podcast , with host data scientist Ben Lorica, explores the opportunities and techniques driving big data, data science, and AI. And you don’t have to be named Bezos or Musk to guest on an episode.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive.

Big Data 150

Big Data Data Meeting Measurement 150

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

Marketwired

FEBRUARY 11, 2016

This post was originally published on the AirPR Blog. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Tell us @AirPR. Also feel free to take us to task. We like that.

Conference 100

Conference Big Data Pitching Employee 100

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Shift Communications

JULY 29, 2015

Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR. As Twitter’s audience fortunes rise and fall, so do ours as marketers.

Twitter 60

Twitter Social Media Mobile Media 60

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. Internationally Renowned Marketing Expert. Millennial Marketing Expert. Digital Marketing Pioneer.

Conference 66

Conference Crisis Management Survey Big Data 66

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Twitter bio: CMO, Extreme Networks | Blog: @HuffingtonPost, @Inc | Author: bit.ly/tposbe

Twitter 60

Twitter Social Media Big Data Sports 60

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) 6 as reported by Ragan’s PR Daily in January.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

A2: I stumbled into PR/marketing. I had no focus in PR or marketing at all in school. Shonali’s PR Virtuosos, blogs, etc.). To learn more about Danielle, connect with her on LinkedIn or Twitter and check out her blog on branding, empowerment, and cross-cultural communication. Poonam Sharma (@poonam_s) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

JULY 11, 2012

By ignoring the obvious and scripted keywords, and instead being more intelligent and tracking the natural conversations, we can access so much more information (maybe even the Big Data that everyone is swooning over at the minute). Additionally, we’re not limiting ourselves to one pain point.

Social Media 81

Social Media Media Google Tools 81

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

MARCH 20, 2018

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Mindful Marketing

JULY 19, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a marketing educator, I take some pride in understanding organizations’ marketing and sharing it with others. The market for data brokering is huge – now a $138.9

Analytics 99

Analytics Data Retail Advertising 99

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. By and large, I think this is a great thing. He has a new product too – newish at least.

Trends 56

Trends Big Data Mobile Conference 56

PR in High Definition

NOVEMBER 23, 2016

The challenge of 1:1 marketing. A while ago, it was very fashionable to talk about one-to-one marketing. According to research , 52% of online marketers hold personalisation as a central theme in their strategy. According to research , 52% of online marketers hold personalisation as a central theme in their strategy.

Big Data 63

Big Data Financial Data Fashion 63

Mindful Marketing

SEPTEMBER 21, 2019

by Keith Quesenberry , Associate Professor of Marketing, Messiah College Some people have a real knack for ‘pushing our buttons.’ Now some companies are perfecting this tactics with the help of data analytics. A friend recently shared with me his exasperation in dealing with one of the big Internet-TV-phone providers.

Company 51

Company Customer Service Analytics Ethics 51

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

PR Breakfast Club

JULY 6, 2015

Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media .

Data 28

Data Pinterest Social Media Big Data 28