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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They lost confidence.

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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Becky Saeger, Board of Directors, E*Trade Financial. “I Ben Stuart, CMO, Bank of the West. “I Analytics was still at the early stage.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. Tap professional PR expertise: Silicon Valley Bank Unlike the Open AI fiasco, the trigger for Silicon Valley Bank’s well-documented collapse was actually a pure PR mistake, and a huge one at that. Yet, nothing happens in a vacuum.

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The post Linking Cybersecurity and Corporate Reputation. Your credit card company. Stay tuned for the results! A bout ReputationUs.

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Financial Strategies to Help Your Business Weather Economic Uncertainty

Solo PR Pro

As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally. Just like other types of insurance, you have it in the hopes that you don’t have to use it. “So

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New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. financial, medical). financial, medical). 54% Hacker 46% Corporation – Who’s to blame if a company is hacked. PORTLAND, Ore.,