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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I Ben Stuart, CMO, Bank of the West. “I

Banking 199
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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

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Book review: Reputation Management by Tony Langham

Stephen Waddington

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Buy it for your boss.

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Earnings Press Releases: Powerful Examples From Fortune 500 Companies & Top Brands

Newsfile

We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. It offers investors a first glimpse into company financial statements, operations, sentiment, growth, outlook and key information. These sub-headlines showcase key financial data along with growth projections.

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U.S. Companies Lag Europeans on ESG Reporting

Bianchi Biz Blog

The state of transparency in corporate sustainability reporting by U.S. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. Ariane Hofstetter, CEO of research institute KOHORTEN, says: “By measuring and comparing sustainability reporting, we want to ensure more transparency.

Report 87
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112
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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.