Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Cision

DECEMBER 6, 2017

Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. There is not enough data nor analytics to properly attribute how their earned media programs impact key financial and business results. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. There are financial costs that often cannot be sustained. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity.

Brand 74

Brand Branding Banking Financial 74

PRSay

MAY 5, 2017

That’s because it takes considerable time for all stakeholders — the selling founder(s), remaining partners and management team, legal and financial advisers (on all sides of the transaction) and spouses and family members — to understand and sort through the pros, cons and mechanics of all the options available to them.

Agency 60

Agency Financial Employee Conference 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

Practical Law Construction

MARCH 9, 2022

Witnesses reported that Mr Foster spoke about the “Foster & Co” brand but did not mention FCCL or any other corporate entity. Check their financial health, follow up on any references/testimonials and ensure adequate insurances are in place. Always do your due diligence on your counterparty.

Construction 72

Construction Insurance Insurance Meeting 72

Waxing UnLyrical

SEPTEMBER 29, 2017

A3: That #PR People can show #ROI without any financial data except retainer fee. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. The real value comes from quant and qual analysis #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. In essence, Cision is plans to merge with a publicly-traded company called Capital Acquisition Corporation III , which was set up for this exact purpose. 7) March 27, 2017 : Bulletin Intelligence.

Technology 12

Technology Software Company Marketing 12