Contently - Strategy
APRIL 17, 2019
Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. The personal and commercial banking division started first. The moral here: Do not attempt too much at once.
Cision
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Find The Sweet Spot.
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Contently - Strategy
JULY 12, 2021
“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. A subreddit upended the stock market, and Bitcoin almost got to the moon. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.
Cision
JUNE 2, 2015
Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.
Contently - Strategy
FEBRUARY 9, 2021
Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.
Contently - Strategy
JULY 21, 2021
How to find your muse. So recently, I returned to the thing that had always helped me get to know my audience: I put on my reporter hat and interviewed a ton of marketers running inspiring content programs—from Christina Westbrook at Dell Perspectives to Kristin Fallon at GE Healthcare to Leslie Nuccio at Bank of the West.
Critical Mention
JANUARY 29, 2021
World Bank forecasts a 5.2 The post How to Know if an Influencer Makes Sense for your Brand? It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one.
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