Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. The noise is deafening, and usually at a trade show, there’s one vendor announcement that sweeps attention because it defies expectations.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

Sword and the Script

FEBRUARY 14, 2017

This is a good example of integrated marketing. How Long Should a Blog Post Be? [A We Should Measure Content Marketing by Relationships. Too many corporate blogs skip the subscription mechanisms, which a little bit like forgoing the benefits of compound interest in a bank savings account. See these related posts:

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JANUARY 9, 2018

Sometimes these are developed and published by independent media companies, trade groups or associations. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. How B2B Marketing Can Get More out of Trade Shows.

Media 98

Media B2B Groups Conference 98

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169