Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” the single most common answer (42%) was “the content was too general.” When asked “Why?”

B2B 135

B2B Case Study Survey Content Marketing 135

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MAY 11, 2016

Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. I’ve seen how it can establish trust early on in a client relationship, spike sales overnight and lead to valuable partnerships. As CEO of Belle Communications Inc.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Rock the Status Quo

JUNE 18, 2015

My brain is teeming with ideas about how to build trust, and how it’s impacted by the content we create and the social media posts we share. As I wrap up the last half of my book, I’m very focused on the topics of trust, value and reputation – and how they intersect to create a bigger picture.

Banking 100

Banking Small Business Reputation Social Media 100

Sword and the Script

JANUARY 22, 2019

This is a relationship, and it’s a realistic way of looking at how to grow a relationship with consumers. >>> >>> Also see: PR and Content Marketing Insights from the Edelman Trust Barometer. Banks are a great example of this because they are present at many important points in someone’s life.

Brand 79

Brand Branding Banking Consumer 79

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Financial services content is also incredibly complicated. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack.

Media 98

Media B2B Groups Conference 98

Bad Pitch Blog

APRIL 23, 2012

Stories and the latest news of breathtaking action sports, athletes, international events or unique culture topics." It follows this with quick tips on how to swim through the pool -- search, select and download. But other newsrooms also feel more like an owned media bank where content is deposited.

Engineering 72

Engineering Pinterest Banking Video 72

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

SEPTEMBER 2, 2014

Steve and I are on opposite coasts, and what’s amazing is how a few hundred social media exchanges over the course of several years can lead to…a real friendship. . Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. However, that fact does pay my bills.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Cision

JANUARY 14, 2016

But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. How to tell where your customers are @?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169