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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. Or even more likely, today, simply digits. The only reason money has value is that we say it does.

Banking 82
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Ben Stuart, CMO, Bank of the West. “I Analytics was still at the early stage.

Banking 199
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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. Yet, nothing happens in a vacuum.

Banking 212
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5 Ways Your Company Can Make a Social Impact Today

PRSay

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 157
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How corporate IT is actually killing employee communications

Communications Conversations

Yet, I know of AT LEAST two big companies in Minneapolis that are still using Lotus Notes. A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. Dear companies: Make it EASIER for us to work with you–not harder.

Employee 157
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Navigating New Terrain: SEC’s Cyber Incident Reporting Rules and What They Mean for Public Companies

5W PR

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

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