ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Repetitive tasks and back-end office functions will be more automated.

Trends 407

Trends Communications Employee Corporate 407

Communications Conversations

JULY 14, 2016

Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. I see four big reasons: Easier to outsource than produce internally. Umqua Bank has former MTV personality, SuChin Pak hosting its Open Account podcast. In this case, the third party vendor is Panoply , an arm of publishing giant, Slate.

Internal 60

Internal International Resources Banking 60

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Expert content builds brand authority.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

MAY 11, 2018

On Tuesday Michael Avenatti, the ubiquitous and cable-news-friendly attorney who represents Daniels, released bank records of payments to Cohen’s company from several surprising entities. The post Brands Bungle Response To Michael Cohen Scandal appeared first on Crenshaw Communications.

Brand 136

Brand Branding Real Estate Policies 136

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. GK: I wrote The Agile Brand because I have always been fascinated with marking moments in time that significant evolutions are occurring. 2) Do customers really want relationships with brands?

Brand 78

Brand Branding Banking Consumer 78

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. this year, slightly more than forecast in December 2023. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. “At In 2015, the principles were updated to version 2.0. “At Photo credit: macrovector.

Measurement 172

Measurement Communications Banking Survey 172

Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 126

Software B2B Pitching Data 126

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Expert content builds brand authority.

Company 120

Company Banking Education B2C 120

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand. Your brand isn’t alone in the race to partner with an influencer. Highlight Shared Interests. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

PR in High Definition

AUGUST 21, 2018

Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Landis PR

SEPTEMBER 21, 2023

My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes. It is the strategy of the organization, the policies (both internal and external) and the execution. Those efforts are recognized and that helps differentiate your brand. Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank. This should mean that the internal stewardship of reputation falls to the chief communications officer. Yet reputation management isn’t always in the CCO’s purview, at least not solely.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. And, of course, the data we create through our own branded research for clients creates news. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media.

Communications 0

Communications Banking Measurement Public Affairs 0

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. Locally here in Minneapolis, companies like UHG, Target and US Bank used corporate blogs to share these messages. This will largely be an internal comms effort, but I could see many companies laying out their plan for all to see, too.

Corporate 139

Corporate Blogging Banking Measurement 139

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Guest Post Mentoring PR 2.0

Industry 316

Industry Fashion Travel Tourism 316

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Rock the Status Quo

JUNE 18, 2015

We expect something amateur in appearance from an intern or student – but in business, it separates entry level providers from those we trust to be effective. Inconsistent brand clarity. It must reflect a clear purpose that fits with your brand. Poor quality.

Banking 100

Banking Small Business Reputation Social Media 100

Reputation Us

MARCH 19, 2021

In the banking world, the Deloitte Center for Banking Solutions surveyed banks who recently went through an M&A transition to gather insight into what drives a customer to stay or to defect post-acquisition. Internally to the credit union being acquired: The board, executives, branch managers and staff.

Reputation 78

Reputation Financial Banking Employee 78

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Governance models define everything from the structure, roles, and responsibilities of a crisis management team, straight through to the internal escalation processes.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” billion ,” according to a new report from Burton-Taylor International Consulting. Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

5W PR

JUNE 18, 2018

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. This is just one way that dedicated fans, and even some casual fans, can connect more closely to the brand.

Wikipedia 99

Wikipedia Banking Sports System 99

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

PR in High Definition

JULY 28, 2021

And that includes brands too. In fact, we’re increasingly seeing brands take a stance on polarising topics to show their audience that they too are entitled to an opinion and are ‘in the know’ of what’s going on. If it’s an international campaign you’re working on, be aware that you can’t just take a blanket approach.

Social Media 71

Social Media Exercises Banking Employee 71

Mark My Words

AUGUST 2, 2022

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Misinformation is an international threat. WE Study finds brands must get more practical in addressing society’s problems. Are managers and employees held equally accountable for ethics violations? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? .

Ethics 73

Ethics Sports Employee Privacy 73

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. This puts more pressure on corporate communicators to make their messages more engaging. Find the story behind the news. If a picture is worth a thousand words, then an anecdote is worth at least 500.

Employee 150

Employee Communications Storytelling Corporate 150

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. I know what you’re thinking.

Content Marketing 109

Content Marketing How To Marketing Banking 109