ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Expert content builds brand authority.

Technology 246

Technology Company Banking Education 246

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

PR in High Definition

AUGUST 21, 2018

Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 135

Software B2B Pitching Data 135

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation. Expert content builds brand authority.

Company 120

Company Banking Education B2C 120

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. “At In 2015, the principles were updated to version 2.0. “At Photo credit: macrovector.

Measurement 170

Measurement Communications Banking Survey 170

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand. Your brand isn’t alone in the race to partner with an influencer. Highlight Shared Interests. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. this year, slightly more than forecast in December 2023. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. And, of course, the data we create through our own branded research for clients creates news. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Branded content (I know this because I frequently write said branded content for a major B2B media brand). ” JC, Alan.

Internal 43

Internal International YouTube Nonprofit 43

Landis PR

SEPTEMBER 21, 2023

My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes. It is the strategy of the organization, the policies (both internal and external) and the execution. Those efforts are recognized and that helps differentiate your brand. Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

Communications Conversations

JUNE 8, 2017

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113

Banking Sports Financial Corporate 113

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank. This should mean that the internal stewardship of reputation falls to the chief communications officer. Yet reputation management isn’t always in the CCO’s purview, at least not solely.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 117

Social Media Conference Media Corporate 117

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Governance models define everything from the structure, roles, and responsibilities of a crisis management team, straight through to the internal escalation processes.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media.

Communications 0

Communications Banking Measurement Public Affairs 0

Mark My Words

DECEMBER 15, 2020

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘This coffee brand is the first baby steps of building their global brand.

Instagram 60

Instagram Brand Branding Publicity 60

Mark My Words

AUGUST 2, 2022

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” billion ,” according to a new report from Burton-Taylor International Consulting. Out of respect, yesterday, I did not publish.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Guest Post Mentoring PR 2.0

Industry 316

Industry Fashion Travel Tourism 316

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Reputation Us

MARCH 19, 2021

In the banking world, the Deloitte Center for Banking Solutions surveyed banks who recently went through an M&A transition to gather insight into what drives a customer to stay or to defect post-acquisition. Internally to the credit union being acquired: The board, executives, branch managers and staff.

Reputation 78

Reputation Financial Banking Employee 78

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Once you’ve established a content program that drives brand awareness and lead generation for one area, scale is how you expand that model to other departments or lines of business. I know what you’re thinking.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Bank (nominated by Monica Wiant). Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. Bank and Optum. Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak. And now to be a solo?

Marketing 60

Marketing Leadership Creativity Internal 60

PR in High Definition

MAY 26, 2021

Customer experience is now the key brand differentiator , above service or product. Through your customer comms and marketing there are other simple ways to give back and to demonstrate how much your customers mean to you, without breaking the bank. Here’s five of them: Think beyond product or service updates.

B2B 62

B2B Banking Corporate Internal 62

Waxing UnLyrical

AUGUST 15, 2017

If they want to measure brand recognition #measurepr. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight, who’s also on AMEC’s International Board of Directors, was full of wit & wisdom… stay tuned for the recap! On the metrics to use when analyzing content: Metrics are client driven.

Measurement 75

Measurement Media Banking Community 75

Communications Conversations

DECEMBER 13, 2017

It’s the most popular brand, and most are very affordable (under $300). And, make sure your internal partners and executive sponsors are on the same page. However, there are other, softer items to consider when measuring the success of your podcast—like relationships and brand affinity. It takes time. Be patient.

Corporate 103

Corporate Banking Resources Radio 103

Communications Conversations

APRIL 13, 2015

Changing… Huge congrats to friend Susan Beatty on her brand-spankin new role as external communications managers at U.S. at International Market Square. Beehive PR is looking for an intern: [link]. Happy to see deserving people get the spotlight! On to this week’s PR news from Minneapolis/St.

Banking 60

Banking Financial Internal International 60

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52