wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Her podcast, Growing Social Now, launched in 2021.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

JANUARY 2, 2018

Part of that process is taking a long, hard look at my site and blog and discovering what kinds of content you’re reading–and what kinds of content you’re not reading. This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Bank’s Susan Beatty .

Banking 0

Banking Instagram YouTube Case Study 0

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

Engineering 100

Engineering Newspapers Google Banking 100

PR in High Definition

MAY 31, 2016

Is the key competitor in that market founded by someone local? You’re better off having a small retainer in each country you have a presence in, even if it means banking some of the time for when you need it. Bank holidays can have a big impact on a PR plan because it isn’t as simple as just ruling out a particular date in the PR plan.

Banking 48

Banking Local Examples Twitter 48

Communications Conversations

JUNE 15, 2020

US Bank announced “several investments and initiatives to bridge social and economic gaps and enhance opportunity for people of color.” ” Target donated “$10 million commitment and ongoing resources to advance social justice and support rebuilding and recovery efforts in local communities.”

Company 88

Company Insurance Insurance Local 88

Communications Conversations

JULY 14, 2016

What you DO find is a bunch of tech companies/startups ( Slack , Basecamp ), a very small number of Fortune 500 companies ( General Mills , locally), and a few others that have globbed onto a trend I see accelerating in the months and years ahead. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting.

Internal 60

Internal International Resources Banking 60

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Solo PR Pro

MAY 16, 2023

Department of Labor, “FMLA applies to public agencies, including local, State, and Federal employers, and local education agencies (schools); and private sector employers who employ 50 or more employees for at least 20 workweeks in the current or preceding calendar year – including joint employers and successors of covered employers.”

Insurance 52

Insurance Insurance Policies Local 52

Solo PR Pro

APRIL 5, 2022

Since I've pivoted my business to content and editing, I had a conversation with a prospective client in the finance space looking for an editor for his company's blog posts. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 104

How To Fashion Banking Industry 104

PR in High Definition

DECEMBER 17, 2020

UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term. CityAM covers the full report and analysis. CityAM has more on this and the call to digitally level up.

Ethics 62

Ethics Google Banking Radio 62

Mindful Marketing

JANUARY 25, 2020

Although subsequent hacking would probably more often involve nonviolent crime like bank fraud and identity theft, there’s also reason to believe that users’ physical safety could be at risk by virtue of address information, GPS locations, and smart home apps found on many people’s phones.

Privacy 71

Privacy Banking Government Engineering 71

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. But, who are the next LeeAnns, Sarahs and Allisons? Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Newsfile

MAY 11, 2023

Read more from the Newsfile Blog , including newswire, SEDAR, EDGAR, PR, IR, media, the latest industry trends and more. Updates on Sustainability Reporting Effort Are you committed to providing more or better sustainability reporting and ESG content? Perhaps you are updating your reporting metrics?

Writing 52

Writing Energy Training Education 52

Barokas

MAY 8, 2017

While we have already made steps in this direction, with providing media relations to pro bono accounts and volunteering in our local communities, we wanted to make this value a permanent part of Barokas PR’s identity. Today, we are proud to unveil our official CSR program. Pro Bono Accounts.

Corporate 60

Corporate Employee Community Banking 60

PR in High Definition

MARCH 23, 2017

Shopping accounts, bank accounts, memberships, personal emails, work emails, multiple social platforms, related social tools and profiles – there are now so many things requiring us to enter, and worse, remember a password. Data security with this certainly crossed our minds.

Tools 48

Tools Banking Local Data 48

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. A boutique agency provides access to creative senior talent that won’t break the bank. And don’t miss a post: subscribe to this blog by email here. News by definition defies expectations.

Marketing 114

Marketing Pitching Survey Study 114

Barokas

MARCH 22, 2018

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. Our team’s work generated over 1.2 billion media impressions for VICIS. Social Media – The Shop.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Waxing UnLyrical

OCTOBER 10, 2012

What’s really in that liquid that’s seeping into the local water supply? (My My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. Stopped two years before. Image: UW Digital Collections via Flickr, CC2.0.

Publicity 92

Publicity Ethics Nonprofit Local 92

Waxing UnLyrical

AUGUST 6, 2014

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts. How do they do that?”.

Nonprofit 85

Nonprofit Banking Writing Government 85

Waxing UnLyrical

JANUARY 12, 2012

After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

Mindful Marketing

AUGUST 23, 2019

Yes, certain businesspeople and companies have made mistakes, but that harm is far outweighed by the positive economic and social impact business has had and continues to have on local communities, nations, and the world. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Corporate 50

Corporate Community Nonprofit Banking 50

Waxing UnLyrical

MARCH 12, 2013

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts. My target was “ accountability ,” and I waxed eloquent (or at least I think so…take a look and let me know what you think) on the topic.

Ethics 78

Ethics Publicity Guidelines Government 78

Cision

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Communications Conversations

APRIL 28, 2015

You also take time to serve as the editor of the popular LOL/OMG blog here in the Twin Cities. Writing for LOL/OMG Blog was one of the best professional decisions I ever made. Writing that blog each week allowed me to start writing for other outlets like City Pages, Vita.mn I could write a whole guest blog post about this.

Writing 60

Writing Banking Blogging Meeting 60

PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. Failing to understand and cater to this will be to our detriment as comms professionals and the businesses we represent.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

OCTOBER 13, 2015

One of my favorite local Instagram campaigns is #onlyinmn. I blogged about it earlier this year. Bank is the title sponsor for the new Vikings stadium here in Minnesota. Essentially all Explore MN does is enlist the thousands of Instagrammers from across the state of Minnesota to tell its story for them. Simple, but brilliant.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

NOVEMBER 11, 2015

I’m also learning through active participation both as a participant and as a presenter in programs offered by the Public Relations Society of America and its many local chapters, the Publicity Club of New England , the American Marketing Association , and on and on. He blogs at A Professor’s Thoughts.

Nonprofit 40

Nonprofit Banking Ethics Course 40

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But then a funny thing happened.

Corporate 139

Corporate Blogging Banking Measurement 139

Waxing UnLyrical

JULY 29, 2016

– though I really wish you’d leave them as actual comments on the blog. Do you know that, at the end of the day, the way she gets a 5-star performance review is by getting the CEO’s mug in his local neighborhood rag? So many thanks for the comments, emails, DMs, etc. Image: Ashes Sitoula via Unsplash,, CC Zero.

Measurement 40

Measurement Banking Meeting Local 40

Mindful Marketing

MARCH 26, 2023

I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” So, it’s understandable that organizations from banks to bookstores to bars want to reach the youngest age cohorts able to use their services.

Sports 98

Sports Banking Education Course 98

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 20, 2022

Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 189

Marketing Content Marketing Data Social Media 189