Onclusive

MAY 12, 2022

Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology. Article sentiment toward the brand.

Consumer 370

Consumer Publicity Media Analysis 370

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. In fact, not only do 49% of consumers depend on influencer recommendations, 40% have admitted to purchasing something after seeing it on a social media platform.

Strategy 62

Strategy Marketing SEO B2C 62

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Want to learn how to turn your employees into brand advocates on social media? Social media should be no different.

Training 120

Training Employee Social Media Company 120

Onclusive

MAY 12, 2022

Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Cision

OCTOBER 19, 2016

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Furthermore, influencer marketing should not be the only strategy you have going for your brand.

Marketing 120

Marketing Measurement B2C Internal 120

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. For marketing professionals — multimedia is a must have. . —

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

Prohibition

JANUARY 30, 2024

A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. This beta test was to determine whether users wanted the increased characters. More isn’t better.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Round 2: Updated forecast means updated marketing budget.

Brand 90

Brand Branding Marketing Enterprise 90

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation.

Analytics 120

Analytics B2C B2B Agency 120

Shift Communications

SEPTEMBER 8, 2015

For marketers and PR professionals, alignment matters a great deal. An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. Vice President, Marketing Technology. Influencers can get audiences to do things, from sign petitions to buy products to stage mass protests.

Social Media 60

Social Media Media Data B2C 60

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2C 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines. We will apply rigor to outcomes measurement. Smart measurement also helps identify both successes and failures, so you can repeat what’s working and pivot from what isn’t.

B2C 120

B2C Measurement Video B2B 120

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Shift Communications

FEBRUARY 12, 2018

In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. Sharing rates on Facebook – word of mouth – for B2B and B2C brands is averaging 0.01%. What Should Marketers and Communicators Do?

Facebook 68

Facebook B2C B2B Software 68

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. Though there is no one-size-fits-all formula, there are lots of ways to measure your PR efforts.

Trends 118

Trends Leadership Measurement B2C 118

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. User Growth.

B2C 74

B2C Web Advertising Advertising 74

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. “I I am the Director of Marketing at Company X.” “We

Advertising 120

Advertising Advertising Facebook B2C 120

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

Marketing 40

Marketing B2C B2B Social Media 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

The Resolution Blog

OCTOBER 26, 2015

Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. How do you measure success? We offer a U.S.

Education 120

Education Measurement B2B Meeting 120

Victorious PR

JULY 25, 2022

Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. How to Use Your PR Coverage to Scale Your Startup.

Real Estate 52

Real Estate How To B2C Banking 52

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Two announcements Twitter made at earnings will dramatically impact marketers.

Twitter 60

Twitter Advertising Advertising B2C 60

Shift Communications

DECEMBER 12, 2016

We’ll begin with a hypothesis: Trustworthy content is shared more on social media. Take a moment to reflect: do you believe trustworthy content is shared more on social media? We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 189

Marketing Content Marketing Data Social Media 189