Cision

DECEMBER 15, 2016

Q: How do you measure “share of voice”? Steve: While we recognize there are a number of ways, with increasing levels of sophistication associated to measure share of voice, at Sodexo we use a very basic ‘brand mention’ method to establish our baseline. Steve: This is both a good and difficult/situational question.

Measurement 120

Measurement B2C Construction Analysis 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! How do you measure success? Can a ‘no office required’ approach really work for a PR practice?

Education 120

Education Measurement B2B Meeting 120

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7

Tools 71

Tools Marketing Enterprise Software 71

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. AMA CEO Russ Klein Marketer’s Confidence Interview. I would advise marketers to measure twice and cut once.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 76

How To Pitching Local Interviews 76

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 201

Writing Communications Marketing B2B 201

Contently - Strategy

NOVEMBER 8, 2023

Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

DECEMBER 16, 2010

Start measuring. Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C. Start (open the friggin account, for heaven’s sake!). Set benchmarks.

Social Media 89

Social Media Media Facebook Twitter 89

Flack's Revenge

MAY 12, 2016

So I got back in touch with Hannah and conducted the following email interview. For example, reporters can post a PR request or book an interview in just one click! It prompted me to revisit Babbler and gave me the idea for the title of the post, based on the Woody Allen movie. What is Babbler?

B2C 120

B2C System Interviews Report 120

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. going rate for an article that doesn’t require a ton of research or interviews starts at about $400. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats.

Content Marketing 111

Content Marketing Print Analysis Data 111

The Proactive Report

MARCH 18, 2016

A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. By injecting over 31,000 pieces of content into the hub on their own website they could measure the impact of the Digital PR campaign. Each week I interview an expert in some aspect of social media and Digital PR.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. By injecting over 31,000 pieces of content into the hub on their own website they could measure the impact of the Digital PR campaign. Each week I interview an expert in some aspect of social media and Digital PR.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Contently - Strategy

MAY 10, 2024

To elevate the talking head format, consider incorporating graphics to highlight key points, weaving in snippets from interviews to add diverse perspectives, or adopting a Q&A format to address common questions from your audience. This connection is instrumental in building trust and authority.

Leadership 98

Leadership Video B2C Interviews 98

MaccaPR

MARCH 18, 2015

When it comes to internal content marketing teams and resources, nearly half (45 percent) of B2C marketers have a dedicated content marketing group in their organizations, according to the Content Marketing Institute. Every “content marketing team” is unique. Angela Dalton proves ROI through engagement and website metrics with Tablespoon.com.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48