Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms. emphasis theirs].”

B2B 155

B2B Study Marketing Education 155

Contently - Strategy

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. Customer Interviews Interviews are a more qualitative method of gathering data about your customers.

Survey 135

Survey Data Interviews Reddit 135

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 146

Storytelling Data B2C B2B 146

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Social media marketing. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

JULY 25, 2024

Both B2B and B2C buyer personas allow you to humanize your marketing strategy and thus create content that feels tailor-made for your target audience, in turn making them trust you. But a B2C buyer persona for a women’s activewear brand would be a different story.

B2C 52

B2C Analytics Software Reddit 52

Prohibition

MAY 29, 2021

This month we have to give a big shout out to H&M for a brilliant campaign they launched in April which was its free suit rental service for those attending interviews. H&M is offering 24hr free suit hire for job interviews, it's free of charge ?????? Hats off to Aldi’s social media team! — ????

Retail 62

Retail Social Media B2C Fashion 62

Prohibition

MAY 7, 2021

What initially started as a bit of a social media stunt has turned into a great (and slightly unlikely!) It’s never a great idea to get into a public battle by taking to social media – sometimes things are best left unsaid… A Royal ruckus. partnership. The Royal Family’s response to this?

Retail 62

Retail Interviews B2C Travel 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. B2B companies are full of such characters — learn to identify them, media train them, and use them well. Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Can you record a quick CEO interview related to last month’s press release or next month’s predictions?

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines.

B2C 120

B2C Measurement Video B2B 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

APRIL 1, 2024

There is also a wealth of information available from public sources such as industry forums, survey results, and comment threads on social media. For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field.

SEO 52

SEO Engineering Writing How To 52

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence.

Crisis 62

Crisis Instagram Social Media Twitter 62

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Communications Conversations

JUNE 14, 2018

As a communications professional, I’m looking for more comprehensive tools that will help me create content, manage and update customized media lists that are specific to my industry, monitor a variety of traditional and social media channels and create reports for my senior leadership.

Communications 83

Communications Public Affairs B2C B2B 83

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. I’ve learned that writing social media content is not as easy as it seems. I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer.

B2C 41

B2C Pitching Writing Internal 41

ImPRessions - Crenshaw Communications

MARCH 1, 2017

It’s an established social media entity valued at over $16 billion and with over 100 million users. Snapchat can build two-way conversations and quick interviews with experts and influencers. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers.

Video 120

Video B2B B2C Survey 120

Prohibition

AUGUST 15, 2022

Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 The hype on social media and in the news for the coming weeks and months after this incident has been enormous, with plenty of celebrities weighing in on who was to blame. No one cared. .

Crisis 62

Crisis Viral Government Crisis Communications 62

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets.

Company 62

Company Software Crisis Management Agency 62

Cision

DECEMBER 15, 2016

Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)? Q: For those of us in one or two person PR departments, what do you feel are the most essential parts of the full strategy to implement first? Steve: This is both a good and difficult/situational question.

Measurement 120

Measurement B2C Construction Analysis 120

wiredPRworks

JANUARY 3, 2020

I just had the pleasure of reading Barbara’s chapter on LinkedIn in the excellent book Success Secrets of Social Media Marketing Superstars (which she most certainly is that) and chatting with her on LinkedIn. 2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format.

Video 62

Video Sports Film Employee 62

wiredPRworks

JANUARY 3, 2020

I just had the pleasure of reading Barbara’s chapter on LinkedIn in the excellent book Success Secrets of Social Media Marketing Superstars (which she most certainly is that) and chatting with her on LinkedIn. 2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing.

Storytelling 45

Storytelling Data B2C B2B 45

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Media relations is the core skill and transparency is the belief. What mix of skillets are behind your success?

Education 120

Education Measurement Meeting B2B 120

Norton's Notes

NOVEMBER 3, 2017

Treat it like a real interview and genuine opportunity because that is exactly what it is. In saying that, no two PR agencies are exactly the same, are you looking for social media, corporate comms, B2B or B2C? Similarly I have had interviews at big brands which instantly turned me off.

Interviews 34

Interviews Journalism B2C Agency 34

Prohibition

APRIL 14, 2023

2023 Q1 has come to an end but social media updates and changes have not! The future of Twitter is uncertain, although Musk recently announced in an interview with the BBC that the platform is beginning to break even. Will the stream of updates be too much for users and businesses to accept?

Instagram 62

Instagram Social Media Twitter B2C 62

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. Here you are able to select social media posts/stories that you have shared and run them as an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Branding 48