Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Present – Where is your brand now? Will these still be present in the next five years? Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Landis PR

JANUARY 30, 2024

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. Giving PR a seat at the table and emphasizing PR’s role, especially during crises, can be helpful in demonstrating the value of PR. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

FEBRUARY 24, 2023

Providing valuable, high-quality content that ranks well can provide consumers with confidence in your knowledge of that subject area, which in turns helps to position your brand as an industry expert or thought leader. In order to be effective, evergreen PR content must offer readers quality value or insight.

Engineering 62

Engineering B2C Case Study Meeting 62

Cision

OCTOBER 26, 2015

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”. The rest use it for other non-fruit uses.”.

Marketing 87

Marketing B2B Advertising Advertising 87

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

Government 69

Government Measurement Groups Corporate 69

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”. The rest use it for other non-fruit uses.”.

Marketing 52

Marketing B2B Advertising Advertising 52

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. And for the most successful B2C marketers: 93 percent are extremely/very committed to content marketing. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

OCTOBER 12, 2016

What are the ways your audience consumes media? Where are they physically present? When are they available to consume new information? A potential B2B customer might be reading a trade publication, while a customer looking to try a new restaurant is probably reading the local news in B2C PR. Measuring if it Matters.

Publicity 60

Publicity Apparel B2C Fashion 60

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Nike Football Presents – The Switch a Spark Brilliance Production. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

PR 20/20

JULY 11, 2019

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. Our expectation for B2C consumption is permeating our B2B buying behaviors.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. Influencer relations should not be limited to consumer campaigns. So then, why are B2B brands more hesitant when it comes to embracing the influencer? So, where to start.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. Influencer relations should not be limited to consumer campaigns. So then, why are B2B brands more hesitant when it comes to embracing the influencer? So, where to start.

B2B 48

B2B Marketing Strategy Corporate 48

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. Those earned media stories can be merchandised for recruiting, sales, and funding presentations.

Study 234

Study SEO Course B2B 234

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Brand Branding 88

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. This is what marketers call return on investment (ROI) of marketing. Today, the Red Bull Model is being replicated in varying degrees across the business spectrum.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I Single source of truth.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

AUGUST 23, 2022

After the firms’ sales plummeted during the pandemic, this campaign sought to reach a new generation of consumers by positioning actress Zendaya at the forefront of the activation – to help target a younger audience. BMW’s star-studded EV campaign. Goop x Baby2Baby. How to pitch to journalists .

Hotels 62

Hotels B2C Trends Fashion 62

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 93

Banking Content Marketing Examples Industry 93

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The brand needs to promote its efforts on applicable key social platforms, maximizing the targeting capabilities of Facebook for B2C visibility, using LinkedIn, which is influential for B2B marketing, and Twitter, which is useful for reaching business influencers and journalists. But true success goes beyond simply retaining a firm.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR 20/20

JULY 9, 2020

You can also track past and present search rankings to see your progression or regression on Google over a period of time. This helps marketers gauge consumer search behaviors over time to fuel content ideas. According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Source: Google Trends. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Our customers and prospects are consuming a crazy amount of content every minute of the day. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. We all know visual content is consumed faster and shared more often than text. Strategic America is a proud supporter of Youth Emergency Services and Shelter , a central Iowa nonprofit organization that serves kids that are at risk or sometimes homeless.

Media Relations 50

Media Relations Social Media Media Real Estate 50

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

DECEMBER 5, 2017

Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences. Journalists and consumers crave videos. Similarly, B2C marketers report similar success. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences. Journalists and consumers crave videos. Similarly, B2C marketers report similar success. more views.

Infographics 72

Infographics Case Study Video Survey 72

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Iris PR Software presents a solution to this challenge. Never before has there been such an array of DIY tools to do that. Iris PR Software.

Tools 125

Tools Analytics Software B2C 125