Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. discussion of weird Google results we had observed.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 24, 2018

17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Intuit reinvented itself six years ago as a provider of services to small businesses. Creative PR helps B2B brands be accessible. B2Bs must scramble to find creative ways to gain competitive advantage in crowded markets.

Creativity 174

Creativity Small Business Storytelling Travel 174

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Contently - Strategy

JULY 12, 2021

B2B companies accounted for 191 pieces of news content, like this 2021 outlook on global GDP and economic recovery from Morgan Stanley. The investment bank had 96 of the top 100 B2B pieces of content in our analysis. Change happens a lot faster once leadership gets involved. Start with executive support.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. See these 7 B2B marketing and PR services that tip the scales. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. B2B Customers Want Thought Leadership. by the news site Small Business Trends. Is your B2B PR firm bringing ideas to the table? This is the #1 reason B2B tech companies switch firms.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Rock the Status Quo

DECEMBER 10, 2015

My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Do they have women leadership?

Pitching 100

Pitching Real Estate Banking How To 100

Beyond PR

JUNE 22, 2018

A strong vision from a vendor provides thought leadership to help navigate the uncertainty of the social media evolution. Tapping into case studies and requesting specific examples of customer success can really help avoid misalignment and get a sense of real-world applications that may resonate with your own business initiatives.

Social Media 40

Social Media How To Case Study Media 40

Ethical Voices

DECEMBER 18, 2023

I’ve worked almost entirely with B2B tech clients with a handful of exceptions. I like helping B2B tech companies with really arcane technology tell stories that people care about. We’re pivoting clients to doing more social and thoughts leadership content. I really like telling stories. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Garrett Public Relations

MARCH 14, 2021

As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Public relations is enjoying a bit of a resurgence. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 176

Survey Publicity Marketing Small Business 176

Garrett Public Relations

MAY 1, 2023

Manufacturing PR clients are some of my favorites to work with. These companies often sit on a treasure trove of stories just waiting to be told. But, they may need a little help to get their news and stories out there.

Publicity 78

Publicity Data Industry Trade Shows 78

Garrett Public Relations

OCTOBER 17, 2021

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Garrett Public Relations

DECEMBER 5, 2019

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Solo PR Pro

JANUARY 12, 2016

She also ran a Career Marketing division of her company for 7 years, where she where she coached independents and corporate professionals and helped them achieve their career goals.

Resources 40

Resources Community Enterprise Banking 40

PR 20/20

OCTOBER 9, 2018

A: Our biggest challenge is that we’re really a small business trying to do big things. We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Focus on who you’re really targeting.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? And for B2B companies, storytelling is no less important. If they’re about to spend thousands on a company-wide SaaS solution for a business application, all bases will be covered. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. One profound business book you’d recommend reading is… (BCB) Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace.

Brand 105

Brand Branding Reputation Corporate 105

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. Author, speaker & consultant for B2B content marketing, social media, PR & search. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. > Senior leadership thinks of marketing as a service bureau. > >Finance see marketing as a cost center versus a profit center.

Marketing 64

Marketing System Data Tools 64

Sword and the Script

DECEMBER 15, 2020

A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. If you enjoyed this post, you might also like: Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study].

Marketing 167

Marketing Employee Content Marketing Training 167