ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) Do plan far in advance. Don’t forget to merchandise your wins.

B2B 168

B2B Video Exercises Infographics 168

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? Increase views and engagement by up to 2.8x

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. In our experience, something the client company has overlooked might resonate big time with media. Use strong language. Turn over every stone. Stalk journalists.

Pitching 140

Pitching B2B Infographics Study 140

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Owned Media. It’s called ‘owned media’. Earned Media. That’s earned media.

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Barokas

JULY 3, 2019

But with the proliferation of other forms of content, and the noise of hundreds of media platforms, does anyone still read whitepapers? In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. They educate, influence and offer the promise of lead generation.

Case Study 100

Case Study B2B Survey Education 100

Buzzstream

FEBRUARY 1, 2024

Each is based on my years of experience with agencies like Siege Media and The Grit Group. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Pick a provocative topic.

Survey 120

Survey How To Construction Data 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists. Then, free users become qualified leads.

Examples 133

Examples Software Pitching Tools 133

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. >>> Looking for a B2B tech PR with expertise and execution? Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media.

Financial 52

Financial Content Marketing Examples Banking 52

PRSay

APRIL 19, 2016

B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists. Then, free users become qualified leads.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists. Then, free users become qualified leads.

Examples 62

Examples Software Pitching Tools 62

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

AUGUST 16, 2016

PR has an increasingly important role to play in building out media platforms an organization owns – owned media. If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 17, 2016

I’ve been a longtime advocate of Facebook ads in B2B , it just requires thinking a bit differently about targeting. In a piece for Marketing Land titled New wave of referrer spam wrecking Google Analytics data , columnist Jonathan Hochman writes: “A new surge of referrer spam is damaging Google Analytics data sets.

Analytics 60

Analytics Data Report Measurement 60

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Research our media coverage.

How To 48

How To Agency Writing Interviews 48

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Media relations. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media . Using data has the benefits of finding out: Which social media sites have a larger audience in your targeted demographic.

Data 28

Data Pinterest Social Media Big Data 28

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Make sure you put pen to paper and write down your content marketing strategy! Generally more likely to consider themselves more effective with every tactic and social media channel.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Use calls to action to drive discoverability of owned media.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

For starters, traditional TV viewership continues to drop as our media habits evolve. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Today she works primarily with small and medium B2B clients and some nonprofits. Even with all the technology and social media, etc., It’s harder as far as pitching the media.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Contently - Strategy

SEPTEMBER 15, 2021

For starters, traditional TV viewership continues to drop as our media habits evolve. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Rock the Status Quo

NOVEMBER 3, 2014

Without exception, journalists tell me their NUMBER ONE issue with pitches are lack of relevancy – frustrated about wasted time listening to off-topic pitches that have nothing to do with what the journalist actually writes about. Public Relations Rock The Pitch media relations pitching' Expertise matters.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Infographics. Social media posts.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72