ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. How would you support a product launch for [insert client]? Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Again, communication is key. . They don’t have to be mutually exclusive, especially in B2B PR. . Explain what is required . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MARCH 28, 2019

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. But how do B2B tech companies build long-term relationships with industry analysts?

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event. It combined all the ingredients for a successful brand recovery.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.

How To 259

How To Social Media Product Launch Construction 259

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Set Realistic Goals for Product News. That’s why it’s important to set realistic goals and expectations for product launches. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

Communications 83

Communications Public Affairs B2C B2B 83

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? For B2B, the journey can be long; sales cycles can stretch for months or quarters. In the B2B world, we are not immune to the mental shift that’s taken place in the public consciousness. Blog series?

B2B 60

B2B Analytics Google B2C 60

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. The post 5 Ways PR Can Maximize Thought Leadership appeared first on Crenshaw Communications. Collaborate on ideas for written pieces.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. The post 8 Common PR Mistakes And How To Avoid Them appeared first on Crenshaw Communications.

How To 257

How To Interviews Measurement Storytelling 257

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Campaign Launch. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A big new product launch typically happens once in a couple of years at best. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The client details features and benefits of a new B2B tech product but they fail to materialize. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. A new product launch can have a predictable trajectory. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. According to CTA, CES 2023 had keynotes from BMW, John Deere and Stellantis and products launches from global companies focused on self-driving tech, electric vehicles and personal mobility devices for land, air and sea.

Automotive 57

Automotive Mobile Transportation Internal 57

Critical Mention

SEPTEMBER 3, 2018

And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. It’s especially crucial for B2B organizations because of the length and complexity of the decision-making and the number of people involved. Credibility is crucial to business success.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Sword and the Script

JUNE 13, 2023

The survey asked, “What can communications professionals do to make your job easier?” Research, read, be active in the respective community and write compelling pitches. >>> Looking for help with B2B tech marketing and PR? You can download it here. >>>

Journalism 134

Journalism Media Relations Report Media 134

Shift Communications

FEBRUARY 9, 2015

For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. Employer growth is good news for marketers and communicators because corporate employees are very often the people we’re trying to reach. Pay careful attention to their blog for announcements about the Bizo relaunch!

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications. It goes without saying that press office skills are vital in public relations.

How To 62

How To B2C Trends B2B 62

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

Survey 97

Survey Marketing Product Launch Analytics 97

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Scenarios of potential crisis Begin with a brainstorming session, conjuring up all possible crises the company could face within the B2B tech realm. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JUNE 27, 2023

Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. We have a booth booked!” it will be making at the show … yes, right now.

Automotive 76

Automotive Mobile Technology Resources 76

Communications Conversations

APRIL 6, 2015

Couldn’t the Patagonia folks give fans and customers the chance to hike K2 at a product launch for a new backpack series it’s rolling out? Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away? The appetite seems to be there.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PRSay

MAY 6, 2016

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Alerts that you can configure will help communications teams avoid and quickly diffuse crisis situations.

Company 73

Company Media Crisis Insurance 73

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . Campaign Launch. Timing is everything.

Company 68

Company Trade Shows How To Product Launch 68

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Make sure your communication materials about what you will be highlighting at CES are in front of the media early.

Automotive 74

Automotive Mobile Technology Resources 74

Shift Communications

AUGUST 25, 2016

The majority of New York City PR agencies are a short walk, subway ride or yellow cab trip away from some of the world’s most influential media outlets publications covering business, finance, consumer, B2B and technology, not to mention every vertical under the sun, from biking to bird watching. Alan Marcus. Senior Vice President.

Product Launch 60

Product Launch Agency Software Financial 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. Slack provides businesses with a new way to communicate through their app, which is an alternative to calls and emails. Slack – So Yeah, We Tried Slack….

Video 62

Video Sports Film Employee 62

Beyond PR

JUNE 28, 2018

What is The Overall Audience Perception of a Campaign or Product Launch? Understanding social context and being able to dissect things like negative mentions around your new product release or announcement can offer insight into what resonates with your audience and why. Who Are The Right Social Influencers to Engage With?

Analysis 40

Analysis B2C Case Study Product Launch 40