B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new.

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. B2B influencer marketing is a way for you to harness that power to positively impact your brand. 20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz. Blog B2B Marketing

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets.

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26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. Recommended Reading: 7 B2B PR Tips on How to Boost Your Media Presence.

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How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Let’s now look at 8 specific ways that you can use your social media for B2B PR and maximize your results.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals.

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Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Set Realistic Goals for Product News. b2b Media Public Relations b2b PR media

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? One is getting B2B leads. How can your PR efforts help you to consistently deliver high quality B2B leads? The Perfect B2B PR Toolkit to Getting B2B Leads. Handpicked Related Content: How to Create a Success B2B Content Strategy.

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B2B Launch Checklist: Micro-Moments and the Buyer Experience

Shift Communications

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? should be part of every launch strategy. For B2B, the journey can be long; sales cycles can stretch for months or quarters.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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The Top 5 Things Every B2B PR Plan Needs

Shift Communications

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Public Relations Strategy B2B b2b PRPR planning.

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How to Use B2B PR in SEO to Boost Your Results

B2B PR Sense

4 Tactics That Leverage B2B PR in SEO for Great Results. These are steps that B2B PR people take every day to put their clients on the map. 10 Powerful Ways to Energize Your B2B Content Marketing Strategy. However, if your content is compelling and benefits the B2B influencer's audience, the influencer may very well do so without compensation. How to Build a Successful B2B Influencer Marketing Strategy. One of the top B2B PR tactics to use is thought leadership.

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Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

2017 has been a great year for the B2B PR and marketing industry. From how to write exceptional press releases to the components of an effective B2B marketing strategy, this past year was full of goodies. Our Top 10 Posts on B2B PR of 2017.

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How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Let's take a closer look at PR and content marketing, and examine how both play an important role in your overall B2B strategy. Product launches. What is B2B Content Marketing?

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How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. How to launch a new product with influencer marketing tactics.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. The No-Fail, 20-Step Guide to Success in B2B Content Marketing. Create a B2B Content Strategy. Handpicked Related Content: How to Create a Successful B2B Content Strategy.

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Whether it's a product launch or a new brand-wide initiative, you need to show how it serves the greater good (beyond your brand) and why the journalist's audience will want to know about it. The Value of B2B PR in SEO: How to Explode Your PR Results.

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

A B2B social media strategy is no longer a "nice to have," but a "must have." You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently. How to Use Your B2B Social Media Strategy to Rock Your PR. You can use influencers to: Promote a product or service. How to Leverage B2B Influencer Marketing for Powerful Results. 5 Shrewd Ways to Promote Your B2B Press Release in Social Media. Product launches.

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5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account. B2B PR Trends: How to Give Journalists What They Really Want. B2B Social Media PR Strategy

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

Paying attention and adjusting to PR and B2B marketing trends can help you in much the same way. What PR and B2B marketing trends can help you to prepare for the future? How to Pick the Right B2B PR Agency for You. How to Improve B2B Blogging in the Era of Big Data.

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The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. 15 Marketing Tactics That Will Boost Your B2B Strategy. How to Launch a New B2B Product with Success. How can you launch your new B2B product with success?

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Public relations is an intensely competitive industry.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Product demos. How to Become More Visually Savvy in Your B2B Content Marketing Strategy. 5 Visual Public Relations Trends That Will Make Your B2B Public Relations Pop. Product demos. 3 Easy Ways to Use Video to Explode Your B2B Content Marketing.

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How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

Our own Chris Harihar offers some sage advice on navigating the world of B2B conferences. A B2B company can set itself up for success with some logistical planning and research. B2B tech conferences can often get monotonous.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

After all, who can you believe when faced with a constant barrage of companies touting their products and services as "the best" or "the longest lasting?" B2B PR Tips and Trends Thought LeadershipWe've become a review-driven society.

6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

But after the initial executive moves, product launch, or funding announcement, then what? For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups.

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How to Boost Your Thought Leadership Strategy with Facebook Live

B2B PR Sense

Why is Facebook Live So Important to Your B2B Marketing Plan? Add to that the fact that 90% of users said that watching a video was helpful in their decision process, and 50% of executives look for more information after watching a video on a product or service. B2B Content Marketing

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect.

Survey: 8 terrible PR practices that will doom your pitch

PR Daily

Your story—whether it’s a product launch or a brand-wide initiative—must have value for the journalist’s audience. A version of this post first appeared on the Marx Communications B2B PR Sense blog. Fractl polled 500+ journalists about their top peeves.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity.

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10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Here is just a sampling of circumstances where a press release can amplify your message: New product launches. Updates to existing products. 26 Solid Pitch Ideas That Will Make You a B2B Public Relations Pro. 5 Rules to Landing Local Media Coverage for Your B2B Company.

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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category.

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How PR pros can tap Google Analytics for measurement

PR Daily

Most CEOs and their top-tier execs in emerging growth B2B tech companies are hyper-focused on generating qualified leads and converting those leads into sales-qualified leads (SQLs). a post on LinkedIn about a product launch).

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Let’s say you add some additional bells and whistles to your product.