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Integrating SEO and B2B Tech PR for Maximum Impact

5W PR

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and B2B tech PR. SEO and B2B Tech PR SEO forms the bedrock of organic visibility.

SEO 78
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156
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Product launch pitfalls—exploring the top reasons B2B launches fail across channels

Agility PR Solutions

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.

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Creating B2B Influencer Marketing Campaigns

5W PR

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88
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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. For B2B companies, this presents a massive PR opportunity. Most scaled B2B tech companies are sitting on a pile of interesting data.

B2B 147
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B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR. News announcements like product launches, partnerships, and new data all make for interesting embargo topics. Earned media isn’t always simple. That’s where the right media strategy comes in.

Pitching 177
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Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. That wasn’t the case when we launched the Ultimaker 3 this past October….