Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

Mark My Words

FEBRUARY 10, 2024

People are asking me what possessed Rishi to announce his proposed vaping ban exclusively on LadBible. Experienced operators give exclusivity on potentially sensitive or divisive news to a trusted journalist at a media outlet whose editorial line is naturally sympathetic and whose credibility is sufficient for other outlets to follow.

Policies 78

Policies Sports Government Conference 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

A fun feature on stories is opening a question on your story and asking for followers and connections to weigh in. If you’re looking for a way to spread out content, ask connections to submit questions in advance and answer them a few days later. . Host a Q&A. Preview company announcements and launches.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

PRSay

MARCH 30, 2022

Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process. How much thought have you given to whom you’ve asked to speak on your behalf? Say thank you.

Interviews 122

Interviews Ethics Meeting Course 122

Deirdre Breakenridge

JUNE 14, 2017

As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society? Here are some of the questions and topics that we will answer and discuss. The team always welcomes your questions before or during the chat session.

Education 322

Education Community Course LinkedIn 322

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages. Executives, what if you have to record a keynote speech?

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation. This allows the journalist to absorb the spokesperson’s point of view and areas of expertise and interject questions. It simply takes that extra time commitment.

Interviews 251

Interviews Media Television Media Training 251

Cision

AUGUST 14, 2017

These questions can guide the direction of your press release to explain how and why your company is impacting your industry. Include a call-to-action link that does the following: Comes right after the first paragraph, or lede. Don’t just give them a link and hope they will follow it. Informational Links.

Writing 310

Writing How To Infographics Pinterest 310

Deirdre Breakenridge

APRIL 9, 2018

Chuck and our community will discuss several digital analytics topics and answer the following questions on the 26 th. As always, we welcome your questions before or during the chat. You can tweet @PRStudChat , @CorinaManea , @ValerieSimon or @DBreakenridge with any questions you would like answered.

Analytics 231

Analytics Marketing How To Community 231

Cision

DECEMBER 11, 2017

These questions can guide the direction of your press release to explain how and why your company is impacting your industry. Include a call-to-action link that does the following: Comes right after the first paragraph, or lede. Don’t just give them a link and hope they will follow it. Informational Links. Why only one?

Writing 293

Writing How To Infographics Pinterest 293

Remote PR Jobs

SEPTEMBER 25, 2023

Then ask for details, more description, and real-world examples that bring the information to life. Sometimes you’ll notice themes emerging you can use as direction for a signature platform. Bulleted speaking points that tell a story are a whole lot easier to digest and generally what you’ll be asked to produce. Guess, what?

Interviews 100

Interviews Writing Employee Groups 100

Deirdre Breakenridge

SEPTEMBER 14, 2017

Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? Our mission with #PRStudChat is to help you navigate the PR and communications world, to answer your most pressing questions, to help you adapt to the on going changes, to learn, and grow together. A follow-up blog post by PR 2.0

Ethics 263

Ethics Twitter Education Resources 263

Deirdre Breakenridge

MARCH 5, 2019

In this month’s #PRStudChat, featuring Spin Sucks CMO and social media Professor Martin Waxman ( @MartinWaxman ), we examine the current PR and communications curriculum, ask what’s relevant, what’s a bit outdated, and what needs to be added to or changed. Martin Waxman, MCM, AP R. About #PRStudChat. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Contently - Strategy

JANUARY 25, 2023

Do you often pick up your phone and ask it a question? When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. SEO is all about writing for the customer and creating content that answers burning questions.

SEO 88

SEO How To Mobile Engineering 88

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . And we had some questions about measuring PR on this year’s survey. PR metrics are usually directional rather than conclusive. Webinar attendees.”.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things.

Survey 116

Survey B2B Marketing Interviews 116

Deirdre Breakenridge

MAY 30, 2019

Some of the topics/questions Ken and the #PRStudChat community will answer include: 1. As always, you can tweet in advance to @PRStudChat , @SpinSucks , @LKPetrolino , @ValerieSimon , or @DBreakenridge with any questions you would like answered. What’s your definition of leadership? PRStudChat. About Ken Jacobs.

Leadership 236

Leadership Community Energy Blogging 236

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Videos of the president posted from Walter Reed were parsed for edits and timestamps with a zeal that would make QAnon followers blush. It started with a leaked story about Hope Hicks’s positive test results, followed by several hours of suspense about the president’s health status. No one seems to believe anything anymore.

Government 310

Government Crisis Guidelines Report 310

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. We’ll collaborate on best practice examples, so you can find the answers you need to challenging questions that you face daily.

Communications 208

Communications Community Blogging Industry 208

Onclusive

APRIL 4, 2023

In the same way, a CEO with a questionable personal brand can erode trust and become a reputational liability. You can ask participants about their perceptions of the CEO, their social media presence, and any other relevant factors. Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand.

Reputation 195

Reputation Corporate Brand Branding 195

The Proactive Report

JANUARY 4, 2023

Featured snippets come in the following formats: Paragraphs – By far the most common featured snippet is a 40 to 60 word block that explains the answer to a search query. When people ask questions online, they want answers as quickly as possible. Simple answers to who, what, when, where, why questions.

Engineering 147

Engineering SEO Google Comparison 147

Landis PR

MARCH 1, 2024

We follow directions and get the work done. It’s always important to take a step back and ask some relevant questions, such as: What are the consequences of our actions? They include: Inquisitive Research-driven Well-informed Analytical Open-minded Questioning Judicious Someone who always asks, “How?”

Software 52

Software Analysis Analytics Google 52

PRSay

AUGUST 8, 2022

The following is an edited transcript of the conversation: What do the survey results show about the importance of communications and when company executives should speak out on controversial topics? There was a question: “Do CEOs need to be excellent communicators to be successful?” The data shows a divide.

Employee 172

Employee Survey Policies Leadership 172

Deirdre Breakenridge

JULY 14, 2014

Simply follow the hashtag #PRStudChat and share your thoughts! If you have any questions around the topic or thoughts you want to share, in advance of the session, feel free to DM us or post your questions in our LinkedIn Discussion Group. A follow up blog post by PR 2.0 Is PR Right for me?”

Social Media 328

Social Media Community Twitter Education 328

Deirdre Breakenridge

FEBRUARY 23, 2018

Here are several of the topics / questions that Lee and our community will discuss the night of the 8th: Q1: Why is important to have a presence on social media even in college? As always, we welcome your questions before or during the chat. Q2: What social media channels do you suggest for anyone starting out? About #PRStudChat.

Brand 213

Brand Branding How To Social Media 213

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

The answer to these questions is no. It’s usually up to the PR representative to kick off the call and set the tone for the conversation to follow. That’s a good time to ask about a previous article they’ve written, current events or just how their day is going. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Deirdre Breakenridge

NOVEMBER 16, 2017

With Stephen co-hosting the Twitter chat discussion, the #PRStudChat community will answer several questions including the following: Q1: What are the characteristics of a good communicator? Your questions are always welcomed before or during the chat. A follow-up blog post by PR 2.0 You can learn more about Stephen here.

Communications 191

Communications Community Blogging Education 191

Sword and the Script

MAY 7, 2021

That’s one of the objectives of this strategic communications survey, and I’m asking you, dear reader, to consider taking it: [link]. This year promises to be especially magnificent because, well, an impressive and diverse roster of seven big thinkers in our industry have helped shape the questions – and promised to help analyze the results.

Survey 147

Survey Study Technology Industry 147

Deirdre Breakenridge

MAY 1, 2019

Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. As always, you can tweet in advance to @PRStudChat , @SpinSucks , @LKPetrolino , @ValerieSimon , or @DBreakenridge with any questions you would like answered. PRStudChat. From Left to Right) Matt Ragas and Ron Culp.

Publicity 202

Publicity Community Blogging Twitter 202

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Invite Listener Questions. Get listeners involved by inviting them to ask questions of future guests. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. But be sure to follow through in your pitch so that the email doesn’t come across as a bait-and-switch type of note. Follow them on social media . Time to fix that.

Pitching 156

Pitching How To Media Privacy 156

Deirdre Breakenridge

JANUARY 14, 2019

During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. Okay, let’s just say the #PRStudChat and Spin Sucks team wanted to end with a silly question that gets everyone riled up.). Is PR Right for me? ”

Community 184

Community How To Media Ethics 184

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. A few of the questions our community members will answer, include: - What resources can help with an internship or job search?

Twitter 324

Twitter Community Ethics Resources 324

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. But be sure to follow through in your pitch so that the email doesn’t come across as a bait-and-switch type of note. Follow them on social media . Time to fix that.

Pitching 156

Pitching How To Media Privacy 156

Sword and the Script

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. The 2024 version is out so I spent some time perusing the report to write about it here.

Leadership 127

Leadership B2B Study Survey 127

Deirdre Breakenridge

AUGUST 27, 2018

During the Twitter chat, Michael will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. What do we do if the journalist asks for exclusivity?? As always, we welcome your questions before or during the chat. PRStudChat. PRStudChat.

Community 157

Community Pitching Media Newspapers 157

Sword and the Script

AUGUST 15, 2023

The question B2B marketing organizations need to ask themselves is what is it that buyers want from content? Observation 1: Pricing comes up first on two separate questions in this survey. What is it that buyers are looking for in B2B content? I’ve seen this result before in another survey by McKinsey.

B2B 116

B2B Study Survey Software 116