B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Thought leadership strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. Now is the time for AI startups and companies to focus on corporate awareness and storytelling.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. As it is each week, I’ve highlighted three carefully vetted articles related to a theme that I recommend for your perusal. She writes: “Want to know the real reason brands publish content with no value?

Storytelling 60

Storytelling Creativity B2B Film 60

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Storytelling is the underlining theme for social media pros. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Solo PR Pro

NOVEMBER 13, 2014

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Free ebook: “Get It in Writing!”. Chats public speaking storytelling'

Storytelling 59

Storytelling Publicity eBook Leadership 59

The Hoyt Organization

DECEMBER 12, 2023

That’s why we’ve put together this article on how to build confidence in your PR pitch. Then, begin writing your pitch with the most important points first. Craft A Clear And Compelling Story Storytelling helps you connect with your audience. Call the pitch meeting organizer if possible and ask how much time you’ll have.

Pitching 98

Pitching Publicity Meeting Storytelling 98

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Who is your audience? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. That compendium of millennial listicles and goofy articles like this one on dads and babies? Better Writing Blogs. Authentic Storytelling Project. And, one of the best things about The Muse? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 184

Enterprise Tools Technology Privacy 184

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Public Relations Sydney

JUNE 9, 2015

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”.

Storytelling 40

Storytelling How To Reputation Marketing 40

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Put on Your Storyteller Hat. Do they have women leadership?

Pitching 100

Pitching Real Estate Banking How To 100

PRSay

AUGUST 1, 2023

However, at this point, I’ve written or edited enough articles about genomics that I have had it with such conceits. Or sometimes just with new leadership. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. I get it.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

ReimaginePR

APRIL 21, 2015

And even if they could they wouldn’t be reading this article, they’d be outside catching rats… Because that’s what they’re bred to do. Leadership. Put that iron fist of yours to paper and start writing your marketing rules. Blog humour Humour in storytelling Millicent Bodsworth' Am I right? The Marketing Secret.

Storytelling 120

Storytelling Local Leadership Internal 120

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. It strengthened my writing skills. ” I wrote about mine last week.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 215

Marketing Content Marketing Social Media Employee 215

prTini

SEPTEMBER 19, 2014

Is Writing Still the Most Important Social Skill? 23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read. Why It Takes A Crisis To Get Women In Leadership. The Power of Social Storytelling. Follow Team Geben on Twitter for more articles and resources throughout the week.

Tools 50

Tools Wikipedia Case Study Marketing 50

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium.

Employee 40

Employee LinkedIn Engineering Leadership 40

Cision

FEBRUARY 3, 2017

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency.

SEO 120

SEO Creativity Mobile Journalism 120

The Hoffman Agency

JUNE 4, 2019

So how can a company create a media buzz without journalists writing it for them? This is made possible through industry commentary, contributed articles and strategic social media content. A way to get around this is to alert them about informative thought leadership on the company’s blog. By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Masters in Communications

NOVEMBER 14, 2018

Higher amounts empathy in the workplace have been linked to increased performance, increased sales, and better leadership abilities. RELATED : Master the Art of Storytelling. Managers who are without empathy may push employees to work beyond what is healthy and reasonable or may be unduly harsh when an employee makes a mistake.

Groups 92

Groups Employee Study Training 92

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. So, talk to people. Find the story behind the news.

Employee 149

Employee Communications Storytelling Corporate 149

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Journalists produce 10+ articles per week.

Survey 177

Survey Marketing B2B Study 177

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

The Hoffman Agency

MAY 16, 2022

Writing this final blog came a lot quicker than I thought it would. Understanding the intricacy to good storytelling, the importance of developing media relations and thought leadership, and creating unique strategies to our varying clients have become the big key lessons I have learned as growing practitioner.

Storytelling 68

Storytelling Internal International Agency 68

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. An article in New York Magazine, “ The Cost of Faking Your Personality at Work ,” touches on the broad concept. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Write an outline. Here are five ideas! Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Beyond PR

JANUARY 18, 2018

As people consume articles, blog posts, and videos, not all sources are created equal. When a well-respected journalist or blogger writes about your brand, that single article has the potential to reach thousands of potential customers, some of whom will end up buying your product. Follow him on Twitter @cglynch.

Media 75

Media Advertising Advertising Measurement 75

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. Ann Handley , author of Everybody Writes , heads up content at ‘Profs.

Resources 53

Resources Marketing SEO Engineering 53