Stern + Associates

OCTOBER 27, 2022

Despite working in more teams than ever before, the global workforce is plagued by loneliness that saps creativity and tanks productivity. Their revolutionary article “ Are Your Team Members Lonely? Organizational experts Connie Hadley and Mark Mortensen say this problem is a result of modern team design. published earlier this year.

Construction 62

Construction Groups Creativity Study 62

NewsWhip

DECEMBER 24, 2020

With more exciting reviews to come from us soon, we’re taking this opportunity to look at our product and what has changed in 2020. But while we were building those features we were also updating our existing features, improving smaller details, making our product easier to use, and fixing minor bugs. Article Card Improvements.

Reddit 78

Reddit Data Crisis Trends 78

Axia PR

JANUARY 18, 2021

The top two rules for correct article usage. The nine parts of speech are nouns, verbs, adjectives, adverbs, pronouns, articles, prepositions, conjunctions, and interjections. If your company’s writing is not of high-quality and prioritized, then buyers will infer the quality of your products and services is not a priority either.

Writing 62

Writing Company Publicity 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. We suggest giving it a test drive for an hour or so to see how productively you can fill up that time. All are not created equal, however, as this article points out.

Tools 168

Tools Pinterest Exercises Social Media 168

Sword and the Script

SEPTEMBER 14, 2021

More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). The company and product were founded in 2020 by Simon Thompson , a former Meltwater employee. A quick Podseeker product review.

Media 93

Media Pitching Print Data 93

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important?

Infographics 62

Infographics Pitching Writing Blogging 62

Stern + Associates

MAY 3, 2023

We need to have coordinated efforts around building rules…These tools might give us tremendous productivity benefits, but also destroy the fabric of society. The post The Productivity Paradox: Is AI Worth the Risk of Destroying Society? If that’s the case, that’s not worth it.” appeared first on Stern Strategy Group.

Technology 83

Technology Nonprofit Measurement Tools 83

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Communications Conversations

JANUARY 24, 2019

.” This new AI-driven tool recommends article topics for Forbes massive contributor network based on their previous articles. What’s more, Forbes is also testing a process where “Bertie” writes rough drafts of articles that the contributors can then simply edit and publish. And, it’s smart.

Tools 103

Tools Pitching Video Writing 103

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

Tools 136

Tools Publicity Measurement SEO 136

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Please don’t take this route.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. In short, instead of treating your website like a static product brochure, treat it as a living, ever-changing entity. ? A few of these include: Our free Website Grader tool.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

APRIL 11, 2023

These are just the latest in a string of generative AI announcements as vendors rush to field products or features. Last month, a US-based PR tech startup called Prophet white labeled OpenAI technology for generative AI in its product. Muck Rack reportedly announced something similar this month as well.

Software 78

Software Company Pitching Training 78

Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . First, we believe our proprietary model delivers the most accurate interpretation of the tone, feeling, and sentiment of the article. The sentiment of a specific article.

Analysis 376

Analysis Measurement Engineering Analytics 376

5W PR

DECEMBER 5, 2016

Selling baby products can be a tough market, but it can also be profitable. Keep this in mind: there will always be a need for baby products. Selling baby products is a competitive market. Selling baby products is a competitive market. You are selling products that the baby will grow out of in a couple of months.

Marketing 87

Marketing Sports Blogging Groups 87

PR 20/20

SEPTEMBER 28, 2020

HubSpot’s enhanced CPQ features include an improved quotes tool, tailored proposals and templates, updated Product Library functionality (store SKI and custom product properties), and new accounting software integrations. Knowledge Base users can now translate help articles in 25 different languages. Enhanced reporting.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Getting your company in front of the eyes and ears of your target audience has the power to create a greater demand and broader reach for your product or service. Engineering.

Case Study 230

Case Study Engineering SEO Reputation 230

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 158

B2B Study Marketing Education 158

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. “Venkitaramanan’s particular strength lies in her research, scoping, and engineering skills,” according to an Insider article on the winners.

Retail 156

Retail Engineering Advertising Advertising 156

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. But what if you could schedule your follow-up and networking emails during your most productive times to compensate? Schedule your emails. Use the Pomodoro Technique.

Software 120

Software Mobile Video Examples 120

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content.

Publicity 334

Publicity Advertising Advertising Leadership 334

Onclusive

OCTOBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Oversee the development of our product marketing playbook, including positioning, packaging, and ideal customer profiling. Position Scope.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Business Wire

APRIL 1, 2020

In this article, we'll examine the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis-related messages to ensure a receptive audience and productive approach.

Media Relations 334

Media Relations Blogging Media Crisis 334

Institute for Public Relations

JANUARY 9, 2024

Recently the journalism world was rocked when Sports Illustrated, once heralded as one of the best examples of journalistic excellence, was revealed to have published articles and product reviews written by AI while passing them off … Continue reading To Disclose or Not to Disclose? That is the AI Question →

Sports 122

Sports Journalism Blogging Examples 122

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

For many, the answer is something like “increase visibility” or ”promote our new product.” What’s a realistic expectation for product exposure? It’s important to agree on both deliverables (like pieces of content or earned media articles) and outcomes (like greater brand favorability or customer conversion.)

Agency 234

Agency Energy Resources Internal 234

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Why not screenshot a few quotes in the article and share them? Showcase your product with visuals . A recent post featured a short animated video on new product updates for Slack’s mobile app.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

MARCH 29, 2024

It’s teeming with virtual storefronts all vying for customer clicks, so just having a polished website filled with products no longer cuts it. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. The e-commerce sales sphere is a battleground.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Earned media exposure drives credibility Being featured in leading trade publications or recognized by industry awards gives adtech vendors third-party validation that goes a long way in demonstrating the value of their product to potential customers. It focuses less on products and more on their values as a business and a workplace.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MAY 3, 2021

The key is to choose a relevant area and bridge back to your core product or service. However, if a client is producing breakthrough technology and results — and they likely are — developer and IT media publications can really resonate with CIOs and work wonders when it comes to product reputation. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

ImPRessions - Crenshaw Communications

JUNE 23, 2020

A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. Not only that, but a bylined article, in contrast to an editorial piece, typically allows a brand to take control over its own message.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Prowly

OCTOBER 26, 2021

Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips. Holiday gift guides pop up everywhere […].

Pitching 197

Pitching Media 197

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., This is really important.

Pitching 83

Pitching Writing Film How To 83

Communications Conversations

MARCH 1, 2016

“Should we continue sharing articles to third-party sites? Sharing third-party articles is great–but at the end of day, it’s actually building awareness and credibility for the media outlet–not our brand. Would you really want to point your fans toward that kind of article? 3: No chance for conversions.

Brand 60

Brand Branding Strategy Media 60