PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required . Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

NewsWhip

AUGUST 17, 2023

Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. You don’t have to work at a media monitoring company to know that generative AI is hot these days. In fact, that’s kind of my whole point. Probably not. What does this mean?

Product Launch 78

Product Launch Print Measurement Consumer 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies.

Product Launch 296

Product Launch Training Interviews Software 296

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. This can include news articles, blogs, and videos. However, it does not track social media posts. Essentially, Google Alerts will send you instant notifications whenever you are mentioned in the media.

Google 86

Google Publicity Customer Service Web 86

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online.

Product Launch 78

Product Launch Consumer Community Interviews 78

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision.

Survey 170

Survey Media Relations Pitching Media 170

Prohibition

NOVEMBER 3, 2023

NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity. Get in touch today to find out how we could help you. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

Marketing 62

Marketing Product Launch Retail Creativity 62

NewsWhip

JANUARY 27, 2022

Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the word. . We looked at how interest in Veganuary has reduced over the years, but honed in on the brands whose vegan products are maintaining momentum for veganism. View this post on Instagram.

Instagram 148

Instagram Comparison Web Product Launch 148

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be overly familiar.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

SEPTEMBER 26, 2023

Let’s say you want to know the most engaged articles about Apple’s latest product launch, but don’t want to be checking your emails every five minutes. The alerts work just like the email and Slack alerts that you may already use, directly sending any updates that fit the parameters to the Teams channel you select.

Analysis 78

Analysis Product Launch Report Data 78

PR Fuel

SEPTEMBER 16, 2020

” then this article is for you. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Among other advantages, being the author of a new book is a calling card PR can use to create fresh media opportunities.

Leadership 149

Leadership Product Launch B2B Software 149

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JUNE 29, 2016

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. With the right media monitoring tools , your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition. How is their audience responding?

Brand 174

Brand Branding Product Launch Strategy 174

NewsWhip

MARCH 10, 2021

Between them, these brands had articles written about them that collectively received some 2.1 The top articles about plant-based meat alternative companies. The top articles overall were almost all about Beyond Meat, so we’ll start with those before diving into the others. million engagements. Taken as a group though, Yum!

Company 78

Company Marketing Product Launch Viral 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Presspage

SEPTEMBER 10, 2020

Many journalists also report live from industry events, such as a technology conference or product launch.” Nearly all bloggers and traditional journalists post organizational video, affording opportunities for communicators that include placement of unedited video on media outlets’ websites, a recent survey revealed.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

Many journalists also report live from industry events, such as a technology conference or product launch.” Nearly all bloggers and traditional journalists post organizational video, affording opportunities for communicators that include placement of unedited video on media outlets’ websites, a recent survey revealed.

How To 78

How To Product Launch Conference Newspapers 78

Beyond PR

APRIL 5, 2018

The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. If you don’t keep tabs on how the media and your targeted audience is responding to your message, then it begs these questions: How do you know that your outreach is effective?

Company 73

Company Media Crisis Insurance 73

The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. Be on the lookout for these 5 social media trends in 2016: . Social media is already pretty “in-the-moment,” but platforms like Periscope are taking this concept to even higher levels with the ability to livestream just about anything. Coming To You Live. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Engage PR

OCTOBER 28, 2020

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. Advice to successfully protect a client’s reputation following media issue. Significant media coverage for client’s new manufacturing facility in the Middle East.

Brand 60

Brand Branding Local Product Launch 60

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Notifying media members about an upcoming event. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

Beyond PR

OCTOBER 4, 2016

Take social media marketing for instance. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. In a recent study with Outsell, 81% of senior marketers said that earned media was more effective than paid.

Strategy 96

Strategy How To Software Media 96

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) The first step would be for us to reach out to those media outlets and get a list of their planned topics. Good reactive press office means keeping a close eye on relevant news and drafting pieces based on that to push to the media.

How To 62

How To B2C Trends B2B 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Speak up on owned media. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. Set Realistic Goals for Product News. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. An incongruous message or delivery only raises suspicion that something is amiss, or is just a media ploy.

Instagram 159

Instagram Reddit Transportation Creativity 159