Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. On average, positive sentiment articles drive 50.4%

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

Prowly

APRIL 12, 2024

This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Even if you’re already a PR Pro.

Media Relations 104

Media Relations Strategy Media Blogging 104

PR Fuel

DECEMBER 3, 2022

Press release, video, blogs, social media posts, the world of marketing is vast and plentiful. Read More The post How Can You Turn a Company Press Release Into a Blog Article? Which shall you choose to use? The beauty of any form of marketing you use for your business is that it can be transformed into various pieces that can be used.

Blogging 103

Blogging Company Video Social Media 103

ImPRessions - Crenshaw Communications

APRIL 6, 2018

It’s also launching a media literacy campaign as part of its larger strategy. Such harsh government censorship of media, however, is unlikely to work in the U.S. In some ways the billionaire creators of this social media revolution have lost control of their creation – and are scrambling to regain it.

Government 149

Government YouTube Wikipedia Google 149

Axia PR

JANUARY 10, 2023

Writing and submitting a bylined article can offer many benefits for you and your company – it doesn’t have to be a daunting task. Here are the top nine things you need to know before submitting articles for publication.

Publicity 62

Publicity Writing Company Media 62

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content.

B2B 366

B2B Media Pitching Leadership 366

Agility PR Solutions

MARCH 3, 2024

Do you find it difficult to stay consistent on social media? Social media strategies require constant posting, engaging, and networking with other accounts. This article dives into the intricacies of setting up and implementing a social media engagement strategy. Don’t worry, many people do.

Social Media 105

Social Media Media Strategy Publicity 105

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Software Media Analytics 397

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Prowly

NOVEMBER 14, 2023

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. In this article, we delve into earned media meaning, the concept of […] The post What Is Earned Media?

Examples 118

Examples Media Reputation Brand 118

Agility PR Solutions

MARCH 5, 2024

The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting.

Trends 110

Trends Report Media Strategy 110

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Muck Rack

MAY 29, 2019

The most popular outlets & articles covering media in 2019

Media 97

Media 97

Stern + Associates

DECEMBER 8, 2022

ChatGPT can help professionals stay on top of current events by providing real-time updates and alerts for timely and well-informed media outreach. This can save professionals time and effort when drafting timely pitches, strategizing campaigns and staying on top of the latest social media trends.

Blogging 62

Blogging Technology Writing Customer Service 62

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. My suggestion is to move away from paid coverage and towards earned media instead. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166

Garrett Public Relations

MARCH 31, 2019

One option is to pursue contributed articles. The post How Contributed Articles Can Boost Your PR Program appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. What’s a […].

Product Launch 91

Product Launch Publicity Company Content Marketing 91

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 336

Media Relations Blogging Media Crisis 336

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

Axia PR

NOVEMBER 3, 2021

While most articles are neutral, some articles portray an individual or company positively, and some cast the company and/or its executives in a negative light. When a negative article surfaces, at what point might you decide to file a lawsuit against a news outlet or reporter?

Writing 62

Writing Company Journalism Report 62

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Then, you can further evaluate the true impact of these articles on reader engagement.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Axia PR

AUGUST 13, 2023

Earned media will help your company get its “foot in the door” in a competitive home improvement industry. Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements.

Company 118

Company Media Advertising Advertising 118

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Generic articles (advice for buyers/sellers, best upgrades, etc.) Pitch the media the way THEY want to be pitched and you will have success.

Real Estate 223

Real Estate Local Pitching Media 223

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 102

Meeting Media Journalism Interviews 102

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. What do you guys think? Money can’t buy you happiness….well

Tools 136

Tools Publicity SEO Measurement 136

Maxim Behar

FEBRUARY 19, 2023

Lithuanian President Gitanas Nausėda presented a special medal to the Bulgarian media expert Maxim Behar for his articles from the dramatic events which happened around January 13, 1991 in Vilnius. Behar was sending articles and broadcasting to all Bulgarian media, TV headline news began usually with his reports those days.

Transportation 52

Transportation Government Report Media 52