ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. Like media interviews, we often know what questions to expect. Walk in the park or walk by the beach?

Product Launch 296

Product Launch Training Interviews Software 296

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. You can create longer blog articles based on any number of these details.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. I’d do a considerable amount of blogging. 542 from the U.K.

Survey 171

Survey Media Relations Pitching Media 171

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Write the book. Among other advantages, being the author of a new book is a calling card PR can use to create fresh media opportunities.

Leadership 149

Leadership Product Launch B2B Software 149

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

PR Fuel

SEPTEMBER 16, 2020

” then this article is for you. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 71

SEO Writing Engineering Product Launch 71

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Notifying media members about an upcoming event. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 101

Product Launch Social Media Newspapers Writing 101

NewsWhip

MARCH 10, 2021

Between them, these brands had articles written about them that collectively received some 2.1 The top articles about plant-based meat alternative companies. The top articles overall were almost all about Beyond Meat, so we’ll start with those before diving into the others. million engagements. Taken as a group though, Yum!

Company 78

Company Marketing Product Launch Viral 78

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. But press release writing is specific, it’s something you have to get right in order to make an impact. Write Your Press Release in the Right Format.

Writing 60

Writing SEO Google Local 60

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR Fuel

AUGUST 27, 2020

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. You’ll want to target your press release to the media outlets that are most likely to cover your event. Product Launch Press Release. A word of caution here.

Nonprofit 97

Nonprofit Local Writing Examples 97

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. Let’s look at THIS article. The very first paragraph contains what this article is about, entertains you (who doesn’t love some voodoo magic?), THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS. Key Takeaways.

Writing 70

Writing Product Launch Fashion SEO 70

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. ” An article in Gawker took it a step further in their scathing indictment of the post. It’s a one-way ticket to social media #virality.” It hit a nerve. Gawker was justified to call it soulless.

Pitching 272

Pitching Viral Interviews Education 272

PR Fuel

JULY 26, 2020

Does your business need to attract media attention, quickly? Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage? Your company spends a huge amount of time, money, and energy to get your new product ready. You Need Media Coverage ASAP.

SEO 52

SEO Writing Local Product Launch 52

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. Having members of your organization join groups related to your industry also allows your company to increase its visibility by posting company news, articles and interacting with other members of the group. You can become a thought leader. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Solo PR Pro

MARCH 12, 2019

The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product. Another branch is “Press” with twigs including publications where your releases, articles, or blog posts will be placed. Social Media” is another branch with the specific channels as the twigs.

Product Launch 52

Product Launch Tools Groups Creativity 52

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism. The Right Fit.

Brand 60

Brand Branding Journalism Product Launch 60

Beyond PR

JANUARY 9, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch . Campaign Launch.

Company 68

Company Trade Shows How To Product Launch 68

Beyond PR

AUGUST 18, 2016

Before you kick off your campaign, think through all the graphic requirements, including promotional elements so that you set design parameters and write copy with them in mind. . Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch.

Brand 40

Brand Branding Product Launch Guidelines 40

PR Fuel

FEBRUARY 4, 2022

When a news outlet thinks the release is newsworthy and interesting to its readers, it’ll use the information in the press release as part of an article. Compare and contrast launching a business on your social media channel with a launch via the press. That might be a new product launch or new research.

SEO 52

SEO Viral Advertising Advertising 52

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted.

Analytics 68

Analytics Report Technology Pitching 68

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120