Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? For more interesting articles from us check out these posts: What is Evergreen Content and Why is it important for PR’s?

Measurement 62

Measurement How To Comparison B2C 62

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Using out-of-date measurement techniques? We’re a long way from that now. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. Below are the most popular brands, ranked by engagements to articles about them. The article from NPR received over 289k engagements. .

Facebook 138

Facebook Brand Branding Measurement 138

The Resolution Blog

DECEMBER 13, 2017

Providers such as Compete, Alexa and Similarweb all provide estimated web traffic based on last month. Well, you could if the editor at Mail Online decided that the article your client was mentioned in was so amazing, they could get away with deleting everything else and build a one pager site website featuring your coverage.

Measurement 120

Measurement Data Analytics Tools 120

The Resolution Blog

DECEMBER 17, 2015

However, it is highly unlikely that we would ever gain access to a publisher's analytics unless you’re best friends with the web-master and even then it’s rare they would share accurate data. Link count within PR coverage is another key element to measurement. So what do we do? Social interaction. Google influence.

Measurement 120

Measurement Analytics SEO Google 120

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

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Trends Marketing Wikipedia Reddit 182

NewsWhip

FEBRUARY 15, 2024

The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports. Article-level prediction It’s impossible to talk about foresight without talking about prediction, and NewsWhip brings our users that with predicted engagement at the article level.

How To 78

How To Reputation Analysis Technology 78

NewsWhip

APRIL 19, 2022

Predict the potential impact of every article. As soon as an article is discovered (which happens in as little as 60 seconds) the engagement it’s receiving is measured at regular intervals from the time of discovery. What does this look like in Spike ?

Analysis 148

Analysis Viral Employee Crisis 148

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. This helps understand the key points of an article without having to spend time reading the entire document. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

MAY 6, 2017

As it is every week, I offer insight around three articles or stories I’ve vetted and recommend for your perusal. As a voracious reader, I’m often astonished at how brands allow publishers to thrust a video ad for their product in the middle of news article covering a tragic event. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. Article: Communicators more valued than ever before (PR Daily). FIR Network). Blog: Code of PR Ethics?

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Survey Communications Measurement Internal 129

NewsWhip

DECEMBER 16, 2020

Today we’re announcing Top Websites Leaderboard to help you identify, measure, and compare web publishers by the level of public interest they generate across their entire website, and per article in a given time range. Find the web publishers that drive public interest. Related articles. read more.

Web 78

Web Crisis Data Trends 78

Remote PR Jobs

SEPTEMBER 25, 2023

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

Media 100

Media Print Radio Consumer 100

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). An Alternative to Ad Value.

Measurement 73

Measurement Advertising Advertising Agency 73

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. There was a time when most PR-driven content was in the form of written material like press releases or contributed articles. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

OCTOBER 23, 2019

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. The New York Post rose into the top ten thanks to a couple of hugely successful articles . The top articles of September 2019. Let’s look at the data. million interactions.

Facebook 106

Facebook Web Analysis Film 106

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. companies that have web presences in Europe or market products there. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use. Facebook has also updated its privacy policies.

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Ethics Data Privacy Policies 230

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Buzzstream

MARCH 21, 2024

Their Research tool lets you search the web and build and evaluate outreach lists in one tool. I’ll cover all this later in this article, or you can jump to it now.) So, for any site you visit, you’ll always need to visit the homepage and click on some articles to learn more about the site before considering adding it to your list.

Construction 62

Construction How To Media Google 62

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Journalism 185

Journalism Advertising Advertising SEO 185