Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Read the full article here … Take it to your audience!

Storytelling 83

Storytelling Brand Branding Corporate 83

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Start, for example, with a bulleted framework when writing an article to make sure you touch upon all essential elements. Take TOMS Shoes for example.

Storytelling 137

Storytelling Film Blogging Video 137

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Public Relations Sydney

FEBRUARY 21, 2019

For this reason, storytelling for your business has never been more important. The post The power of storytelling and why your business needs a brand story appeared first on Public Relations Sydney. A hyper paced news cycle and endless stream of shared content has made it increasingly difficult to be noticed by the media.

Storytelling 55

Storytelling Brand Branding Publicity 55

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. What about conversions from website visits, or deals influenced by credible articles or analyst reports? But that awareness may be of the brand involved, or maybe just the problem it addresses. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. The importance of storytelling in PR.

Strategy 71

Strategy Brand Branding B2C 71

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. The modern communicator is not just a great storyteller. How many articles are certain keywords appearing in, and is the volume of those keyword mentions increasing dramatically? This is where the eyeballs are — this is where the attention is.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Waxing UnLyrical

NOVEMBER 30, 2016

Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Guest Post by Matt Press.

Storytelling 40

Storytelling Brand Branding Advertising 40

Ishmael's Corner

AUGUST 2, 2016

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” Techniques For Effective Business Communications.

Storytelling 60

Storytelling Study Journalism Communications 60

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to articles about diversity training in 2019.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Why not screenshot a few quotes in the article and share them? People want to see people behind the brands featured.

Instagram 333

Instagram B2B B2C Case Study 333

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. Many get updates and insights from podcasts, guest articles in mainstream business publications like Forbes and Inc., There is a Search Engine Journal but no Sales Tech Journal. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This results in greater opportunities for company leadership to get their point of view to valuable audiences in the form of bylined articles or other contributed content.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. But persuasion is powerless if a brand’s voice is inconsistent or undefined.

Brand 120

Brand Branding Guidelines Storytelling 120

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. As it is each week, I’ve highlighted three carefully vetted articles related to a theme that I recommend for your perusal. Many brands attempt to begin stories with what when they ought to begin with why.

Storytelling 60

Storytelling Creativity B2B Film 60

Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

ReimaginePR

JULY 4, 2016

Over the years, I’ve fallen in love with a few particularly great brand stories. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? Sadly, these aren’t the only two problems that I have seen as far as awful brand stories go. Or one that set off alarms?

Brand 149

Brand Branding Storytelling Print 149

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. It means that PR is becoming even more valuable for brands. This is NOT a bad thing.

Brand 120

Brand Branding Advertising Advertising 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Maxim Behar

FEBRUARY 4, 2024

I focus on short articles or posts daily, both early in the morning and late at night. This one book, “Building A Story Brand” by Donald Miller, purchased from a lovely bookstore in the small town of Naples in southern Georgia, immediately caught my attention. An article by Economy.bg Jan 2024 You can find the full article here

Storytelling 40

Storytelling Writing Social Media Brand 40

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

The Hoyt Organization

DECEMBER 12, 2023

That’s why we’ve put together this article on how to build confidence in your PR pitch. It prepares you to present a powerful story that helps your audience understand your brand. Craft A Clear And Compelling Story Storytelling helps you connect with your audience. All stories must have a clear beginning, middle, and end.

Pitching 92

Pitching Publicity Meeting Storytelling 92

Stern + Associates

MARCH 17, 2023

We pride ourselves on an ability to digest complex information, often academic in nature, and help partners communicate it in a clear, concise and compelling way, whether on a spokesperson’s social media page or in a full-length article. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 106

Media Relations Media Storytelling Report 106

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience. Once a snack brand understands its target audience, it can work on brand awareness.

Marketing 88

Marketing Consumer Education Retail 88

Onclusive

FEBRUARY 2, 2022

This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? According to a recent article by PRNews, reporters open the most media pitches between 9 a.m.

Pitching 195

Pitching Data Technology Storytelling 195