Critical Mention

JANUARY 15, 2019

Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site. Use “How-To” posts with illustrations. Many websites publish “How-To” posts with tips accompanied by compelling illustrations.

How To 60

How To SEO Mobile Google 60

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. The email feature provides templates, drag-and-drop design, and analytics. “It Financial avengers.

Software 93

Software Banking Technology Data 93

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Conclusion.

Data 157

Data Data-Driven PR System Analytics 157

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. how to communicate visually.

Communications 100

Communications Training Web Analytics 100

Prohibition

AUGUST 23, 2023

How to Identify and Approach Influencers for Collaborations Finding the right influencers to collaborate with is crucial. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. If you’re a vendor, here’s how to get into the column. >>>

Pitching 84

Pitching Survey System Technology 84

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 We’ve outlined below why direct mail is so appealing to this generation and how to use the data below to create your next successful direct mail campaign: Out with the new, in with the…old? .

Advertising 84

Advertising Advertising Privacy Analytics 84

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. For example, Adobe Kuler lets you to explore the rules of color, what colors are complementary and how to make custom colors. How do you get into you creative PR groove?

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Analytics Tools Monitoring the pulse of the industry is crucial.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Analytics Tools Monitoring the pulse of the industry is crucial.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

FEBRUARY 28, 2019

The problem is that many marketers don’t know how to create original, visual assets. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. When you optimize ads, it helps you spend your PPC budget wisely and you see a positive ROI.

Facebook 62

Facebook Infographics Financial Writing 62

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Graphic design! Insert buzzword here]!

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 101

Software Reddit Marketing Survey 101

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. 98% of children in kindergarten are “creative geniuses” – they can think of endless opportunities of how to use a paper clip.

Creativity 66

Creativity Analytics Study Exercises 66

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. Using technology. Analytics: Track important topics in one dashboard for easy reporting. You can trust us.

Google 90

Google SEO Trends Content Marketing 90

prTini

OCTOBER 24, 2014

5 Things to Look For in Social Media Analytics. Sesame Street Using Technology to Boost Literacy. Infographic: The Optimal Length for Every Social Media Update and More. Infographic: The Optimal Length for Every Social Media Update and More. How to Create a Game Plan for Your Goals. Tumblr Teaming up with TV?

Tools 51

Tools Case Study Infographics Education 51

Sword and the Script

FEBRUARY 29, 2020

Headlines about “guides” and “how-to” rank in second and thirds spots. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. Try our services.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. How to Write a Blog Editorial Calendar. Align Marketing Technology for Lead Scoring Success.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

OCTOBER 31, 2017

Technology utilization. Book a hackathon with PR 20/20, or learn how to host your own hackathon. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). Lead sources. Marketing team. Social media. Public relations.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. For more robust analytics and more social profiles in one dashboard, check out the paid version. Related read: How To Write More Clickable Headlines in 3 Easy Steps. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

MARCH 18, 2024

Brown Brothers Harriman When it comes to financial content, there are two near-universal themes: Most people are on the hunt for more money, and they’re all itching for the secrets of how to get there. Take, for instance, their “How Solid Is Your Offensive Line?” infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. This number includes content creation, distribution, technology, and talent. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111