The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. They use search engines and social media to find it.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Understanding the modern news landscape As you delve into the many ways news reaches your audience, it becomes evident that media consumption habits have evolved dramatically.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Social media – thoughtful content that elicits a response. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Social media – thoughtful content that elicits a response. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Social media – thoughtful content that elicits a response. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. The connection between domain authority and PR is one of those. But you can still use the DA to guide your content strategy.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. Reporting and analytics. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. It’s a free download in the Google Analytics Solutions Gallery. Get the Digital PR Tips Newsletter.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

DECEMBER 26, 2022

Social media listening can provide invaluable insights when it comes to telling the story of your brand. PR has gone digital because the world has done so, and it is easier than ever to uncover stories that will get traction. The social media platform has changed people’s lives and increased business all around the world.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

Measurement 133

Measurement Analytics Survey Google 133

5W PR

SEPTEMBER 13, 2023

By understanding the audience, selecting appropriate channels, and maintaining consistent messaging, businesses can create a seamless experience for consumers across their digital journey. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

MARCH 14, 2017

Work out a PR strategy that will support that goal. Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Learn to use Google Analytics and the analytics available on social media platforms. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Sword and the Script

JANUARY 21, 2017

Some of the monitoring tools designed around social media, provide storage for just a few months of data. However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. The digital landscape just changes too fast.

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy?

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel. Want a reminder when it opens? Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

MAY 16, 2017

It can also cover building in-house analytics capabilities and hiring specialized digital marketing agencies. Targeting and Personalizing: Using rich consumer data to tailor and target ads with greater precision, optimizing the return on investment of individual campaigns or of the digital elements in the media mix.

Marketing 150

Marketing Analytics Data Consumer 150

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The smartest organizations know that both marketing and PR are essential and that the two should work in concert. And there are specific situations when it’s particularly important for PR and marketing functions to team up. A solid marketing strategy can help drive quick awareness for a new product or service.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. To reach these people you have to know where they go for information – social media is a very broad term.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

APRIL 17, 2017

A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.” How PR Can Help.

Brand 133

Brand Branding Digital PR Consumer 133

5W PR

FEBRUARY 20, 2020

The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year. She added that she was surprised by all the analytics TikTok provided. Yet, Mediakix reports only 4% of social media marketers take advantage of the app.

Marketing 120

Marketing Instagram Analytics YouTube 120

The Proactive Report

OCTOBER 27, 2017

Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You need to know how they find your website, so you can incorporate this into your strategy. If you don’t know how it’s performing, get Google Analytics installed.

Tools 113

Tools Analytics Google Web 113

The Proactive Report

SEPTEMBER 21, 2017

Do you have a content strategy, so that each item of content leads your visitors to the result you desire? Yes, I know we PR folk are not math nerds. Measurement and analytics are now a requirement in many PR jobs advertised. New PR Measurement Course. Statistics and Math. So get yourself on that list now.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Corporate PR budgets grew only 2.6% Social Media (75%).

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

OCTOBER 22, 2017

Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. With digital analytics it’s possible to know exactly how effective your content is. The landing pages report can tell you how much traffic comes to each page or item of content.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Corporate PR budgets grew only 2.6% Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Corporate PR budgets grew only 2.6% Social Media (75%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

JULY 20, 2017

There’s Artificial Intelligence (AI) and predictive analytics tools too. AI and enhanced analytics can deliver a huge advantage by making it possible to find and engage potential customers with highly personalized, targeted content. There are ways to tap into the online conversations about your brand – and your competitors.

Analytics 145

Analytics Small Business Mobile System 145

The Proactive Report

MAY 7, 2018

Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. These six Digital PR and marketing trends can help you thrive in 2023. Social Media Audit – Gather Insights and Intelligence. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

JANUARY 17, 2020

Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

JANUARY 21, 2020

. “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” reads a statement by D’Marie Analytics CEO Frank Spadafora. Kyle Jenner IG Strategy.

Instagram 88

Instagram Case Study Analytics Tools 88

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 75

Radio Television Media Local 75

Wildfire

AUGUST 1, 2018

If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on. Every agency measures this stuff; it’s the bread and butter of digital PR. Enter stage right Google Analytics. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. New digital opportunities for PR will arise through collaboration.

eBook 120

eBook Google Tools Analytics 120