The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

FEBRUARY 7, 2018

Reporting and analytics. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. It’s a free download in the Google Analytics Solutions Gallery. Get the Digital PR Tips Newsletter. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

NOVEMBER 21, 2023

Adapting your PR strategy for diverse news platforms In navigating the diverse landscape of news channels and platforms, you need to adapt your strategies to effectively engage with varied audiences and mediums. Data and analytics is the most effective method of doing this.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

Measurement 133

Measurement Analytics Survey Google 133

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 14, 2017

Work out a PR strategy that will support that goal. Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Learn to use Google Analytics and the analytics available on social media platforms. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

The Proactive Report

APRIL 7, 2022

Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted. Social advertising is a skill PR and marketing pros need to master. Please take this short 2 minute survey of digital skills. Follow me on Twitter. Connect on LinkedIn.

Survey 147

Survey LinkedIn Engineering Web 147

Landis PR

FEBRUARY 5, 2024

But how can you navigate the intricacies of PR in the digital era? Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Embrace AI and revolutionize your PR strategy today! For customers, personalized content and engagement strategies work best. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

SEPTEMBER 13, 2023

By understanding the audience, selecting appropriate channels, and maintaining consistent messaging, businesses can create a seamless experience for consumers across their digital journey. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. This can help you identify potential crises before they escalate.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

APRIL 17, 2017

A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.” How PR Can Help.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel. Want a reminder when it opens? Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

SEPTEMBER 21, 2017

Do you have a content strategy, so that each item of content leads your visitors to the result you desire? Yes, I know we PR folk are not math nerds. Measurement and analytics are now a requirement in many PR jobs advertised. New PR Measurement Course. Statistics and Math. So get yourself on that list now.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy?

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

MAY 16, 2017

It can also cover building in-house analytics capabilities and hiring specialized digital marketing agencies. Targeting and Personalizing: Using rich consumer data to tailor and target ads with greater precision, optimizing the return on investment of individual campaigns or of the digital elements in the media mix.

Marketing 150

Marketing Analytics Data Consumer 150

The Proactive Report

NOVEMBER 14, 2016

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today. PR & Analytics. Business analytics (BA) is not a new idea.

Data 100

Data Analytics Enterprise Tools 100

The Proactive Report

OCTOBER 22, 2017

Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. With digital analytics it’s possible to know exactly how effective your content is. The landing pages report can tell you how much traffic comes to each page or item of content.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

DECEMBER 26, 2022

PR has gone digital because the world has done so, and it is easier than ever to uncover stories that will get traction. With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations. Facebook Reels.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

OCTOBER 27, 2017

Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You need to know how they find your website, so you can incorporate this into your strategy. If you don’t know how it’s performing, get Google Analytics installed.

Tools 113

Tools Analytics Google Web 113

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. These six Digital PR and marketing trends can help you thrive in 2023. Your 2023 digital PR and marketing strategy will require excellent graphic design.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

FEBRUARY 20, 2020

The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year. She added that she was surprised by all the analytics TikTok provided. As of November 2019, TikTok had already exceeded 1.5 billion downloads, as per Sensor-Tower.

Marketing 120

Marketing Instagram Analytics YouTube 120

5W PR

JUNE 28, 2021

When a company has issues with insights or measurements, it means that its website doesn’t have performance metrics such as Google Analytics, or other tools for general website tracking. If a company doesn’t have the right insights or metrics, it’s difficult to know which strategies are and aren’t working.

Analytics 88

Analytics Tools Data Google 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The smartest organizations know that both marketing and PR are essential and that the two should work in concert. And there are specific situations when it’s particularly important for PR and marketing functions to team up. A solid marketing strategy can help drive quick awareness for a new product or service.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

MAY 7, 2018

Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

5W PR

JANUARY 17, 2020

As you can see, by looking at a number of different statistics and metrics, it’s possible to track and measure your PR efforts. Through a combination of PR and digital marketing strategies, you can optimize your company’s visibility and the overall strength of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

APRIL 13, 2018

Analytics comes into play once the content is out there. Google Analytics is an excellent tool for tracking conversions. The Google Analytics PR Measurement Dashboard is an excellent tool for measuring effectiveness across the entire customer journey. Learn how to measure and improve your marketing and PR campaigns.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

JULY 20, 2017

There’s Artificial Intelligence (AI) and predictive analytics tools too. AI and enhanced analytics can deliver a huge advantage by making it possible to find and engage potential customers with highly personalized, targeted content. There are ways to tap into the online conversations about your brand – and your competitors.

Analytics 145

Analytics Small Business Mobile System 145

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. Analytics is now at 62% and SEO at 41%.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. New Skills for PR. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

5W PR

MAY 10, 2021

Analytics from data is a significant aspect in strategic planning, measuring, and putting the ideas into effect. However, by it, you can make great data-driven strategies. Behavioral detail can help you to achieve effective public-approach strategies and a better image for your company. Behavioral Insight. Adjust Messaging.

Data 88

Data Publicity Analysis Measurement 88

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45