Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 99

Engineering Writing Mobile SEO 99

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). These days, busy consumers are bombarded with information left, right, and center. Simplicity.

Brand 117

Brand Branding Infographics Analytics 117

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Analytics Tools Monitoring the pulse of the industry is crucial.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Analytics Tools Monitoring the pulse of the industry is crucial.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Until next time!

Advertising 84

Advertising Advertising Privacy Analytics 84

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Use analytics to track engagement, reach, and conversion. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Remember to check analytics to gauge how effective the campaign was.

Small Business 97

Small Business Writing Engineering Infographics 97

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). These days, busy consumers are bombarded with information left, right, and center. Simplicity.

Brand 78

Brand Branding Infographics Analytics 78

Sword and the Script

JULY 21, 2018

1) Creative and analytics as whole-brained partners. The analysis found “far from robbing a brand of it soul,” analytics when combine with creative is “an essential part of the modernization of marketing to drive growth.”. Combining the power of human ingenuity and the insights gleaned from data analytics is a good start.

Creativity 64

Creativity Marketing Analytics Measurement 64

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 116

B2B Marketing Survey Software 116

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Semrush’s Traffic Analytics compiles metrics like Visits, Pages/Visit, Avg using clickstream data. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Semrush’s Traffic Analytics compiles metrics like Visits, Pages/Visit, Avg using clickstream data. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Semrush’s Traffic Analytics compiles metrics like Visits, Pages/Visit, Avg using clickstream data. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. This pressure may in part explain another area of spending where marketing plans to bulk up: marketing analytics. by Frank Strong. up from the 6.4% they spend today.

Mobile 60

Mobile Study Marketing Survey 60

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. For instance, a “share on Facebook” button at the end of an article could improve brand reach. Show Expertise. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content.

Strategy 60

Strategy Communications Case Study Data 60

PR 20/20

JULY 9, 2020

This helps marketers gauge consumer search behaviors over time to fuel content ideas. Templates range from social media posts to marketing collateral to infographics (and tons in between). Analytics: Track important topics in one dashboard for easy reporting. Source: Google Trends. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Boost Search Visibility.

Writing 52

Writing System Automotive SEO 52

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. c) strategic thinking (48%).

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data.

Marketing 43

Marketing Mobile Engineering Technology 43

Solo PR Pro

FEBRUARY 26, 2019

Use the data to create assets like blog posts, infographics, charts – anything that’s both easily consumable, shareable, and informative to the client audience and journalists. Google Analytics. Create a survey to provide data that will give you information to use and direction for content development. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. 15 Free Infographic Templates in PowerPoint. 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns.

Data 120

Data SEO Groups Pitching 120

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Content marketing has three main pros. The internet runs on content.

Publicity 70

Publicity Small Business Advertising Advertising 70

Journalistics

MARCH 2, 2013

Finally, if you know how to use analytics tools – either those built into the platforms or third-party apps for reporting on audience growth, community activity, or traffic generated from these platforms, even better. If you used these social platforms to build an audience for a client during an internship or coursework, even better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

DECEMBER 29, 2022

After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. What might this look like? Repurpose or atomize your content.

eBook 120

eBook Product Launch Software Internal 120