5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

Ronn Torossian

SEPTEMBER 9, 2019

Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […]. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Consumer 150

Consumer Marketing SEO Analytics 150

5W PR

JULY 6, 2023

By leveraging data and analytics, Amazon ensures that every customer has a positive buying experience. This strategy can help the consumers connect to the snack brand a lot better, and enhance the brand’s credibility too. Another way would be to leverage the influence of content creators or celebrities.

Consumer 78

Consumer Brand Branding Marketing 78

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

Agility PR Solutions

APRIL 15, 2020

New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak. The data provides some […]. appeared first on Agility PR Solutions.

Guidelines 105

Guidelines Consumer Analytics Data 105

Agility PR Solutions

AUGUST 24, 2020

Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from social media analytics firm Sprout Social delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this new era.

Consumer 97

Consumer Brand Branding Analytics 97

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers.

Consumer 88

Consumer Mobile Print Small Business 88

Agility PR Solutions

AUGUST 16, 2018

With the rise of big data, marketers not only have the opportunity to better predict consumers’ behavior, but also to understand and respond to their immediate psychological needs, according to Columbia Business School researchers. Will analytics soon assess consumers’ mindset in real time?

Big Data 60

Big Data Analytics Data Consumer 60

Agility PR Solutions

SEPTEMBER 2, 2020

As coronavirus concerns accelerate consumers’ demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal. Conducted before and during the pandemic shutdowns, the report […].

Retail 86

Retail Consumer Analytics Report 86

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Compatible Data.

Analytics 92

Analytics Software Data System 92

Agility PR Solutions

FEBRUARY 9, 2020

Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year as they continue to widen the range of those they’re buying for, according to a new survey from the National Retail Federation (NRF) and research partner Prosper Insights & Analytics.

Consumer 78

Consumer Retail Analytics Survey 78

Inbound PR

NOVEMBER 13, 2018

Is PR finally adopting data and analytics? The report reveals a twist that underscores a rising commitment to getting data right and understanding of how crucial analytics are when it comes to proving comms' business-wide impact. The 2018 Global Comms Report by PRWeek and Cision certainly suggests so. But don't get too excited now.

Analytics 55

Analytics Data Study Technology 55

Agility PR Solutions

NOVEMBER 14, 2022

The post Data debacle: Marketing execs say their ability to predict customer behavior is guesswork appeared first on Agility PR Solutions.

Data 156

Data Marketing Analytics Study 156

Agility PR Solutions

FEBRUARY 17, 2019

Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data and analytics published this year in the […].

Consumer 66

Consumer Brand Branding Analytics 66

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

Agility PR Solutions

NOVEMBER 12, 2019

Just as consumers have demanded, brand-sponsored cause marketing is now the norm, but the perceived motivations behind this outspokenness is spurring apprehension about what’s authentic—and what’s simply a marketing ploy. The post Brands are taking societal stands, like consumers want—so why are we so skeptical? But while […].

Consumer 68

Consumer Brand Branding Analytics 68

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Consumers expect more from businesses than that.

Trends 97

Trends Brand Branding Analytics 97

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. Though data collection is important, it can also be a time-consuming task- this is where AI shines!

Social Media 62

Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category. It includes several categories, including Best Attribution Tool, Best Sustainable Ad Tech Platform, and this year’s most entered category, Best AI Tool.

Communications 156

Communications Enterprise Sports Technology 156

Shift Communications

MARCH 11, 2015

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. Account Director, Consumer.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

PRSay

JANUARY 27, 2017

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram seems confident that the feature will help marketers and PR pros put brands in front of consumers—and cement the company’s place ahead of competitor Snapchat.

Instagram 60

Instagram Analytics Advertising Advertising 60

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker.

Analytics 60

Analytics Google Data Engineering 60

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Agility PR Solutions

FEBRUARY 18, 2019

Despite a healthy consumer appetite for providing feedback, product professionals are still challenged with understanding what their customers want, according to new research from product decision platform MakerSights. artificial intelligence, predictive analytics or 3D printing) in bridging the gapbetween understanding […].

Consumer 60

Consumer Print Analytics Technology 60

Agility PR Solutions

JANUARY 28, 2019

Word of mouth has been among the best forms of spreading brand awareness and product recommendations since… well, since any other strategies even existed—and it remains one of the most reliable, according to new research from social data and analytics firm Engagement Labs.

Consumer 68

Consumer Analytics Data Report 68

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

Remote PR Jobs

FEBRUARY 16, 2023

Trends in Analytics Beyond analyzing data, AI technology has the capacity to identify trends and best practices in your sector. AI can help identify trends in consumer behavior, which can be beneficial for professionals to craft more effective campaigns that target specific audiences based on their interests and needs.

Technology 243

Technology Customer Service Software How To 243

ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming. Data analytics is an AI superpower Analytics is at the heart of ad tech.

Advertising 170

Advertising Advertising Analytics Data 170

Axia PR

DECEMBER 10, 2023

Consider cost, design, support, and analytics when selecting the best content management system for your company. One of the best ways to provide consumers information about your company is through a content management system (CMS) or website.

Company 62

Company Web System Analytics 62

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal.

Consumer 60

Consumer Media Analytics Travel 60

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Over the past year, consumer behavior has been wildly disrupted.

Consumer 52

Consumer Marketing Social Media Instagram 52

Burrelles Fresh Ideas

MARCH 19, 2024

Personalization through AI and data analytics: In the digital age, personalization reigns supreme. With artificial intelligence and data analytics advancements, the travel and hospitality industry is leveraging technology to create experiences tailored to individual preferences and interests. since last year.

Travel 90

Travel Trends Tourism Transportation 90

Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […]. As financial technology moves forward, it affects all other sectors.

Trends 157

Trends Industry Marketing Financial 157

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Cision

JUNE 29, 2016

Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

Analytics 215

Analytics Measurement Big Data Data 215