5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Beauty brands need to integrate sustainability into their narratives, and PR plays a crucial role in communicating these efforts in an effective way to an audience.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. appeared first on Crenshaw Communications. You can also choose to have your press release sent to regional, national, or international media.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Onclusive

MAY 24, 2017

Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. What you really want to know is when and where notable articles about product launches and other company news publish. Why share it with you?

Measurement 150

Measurement Analytics Data Product Launch 150

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. The post 8 Common PR Mistakes And How To Avoid Them appeared first on Crenshaw Communications.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. Back in the day, we rented a TV entertainer or book author for a product launch. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes.

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the ideal world, the individual who manages the PR firm is a trained communications professional with a deep understanding of public relations. Communicate regularly. The pace of communications is often frantic, and it’s easy to take positive outcomes for granted, or to move on to the next thing. Celebrate success.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. At the same time, if analytics show that a newsletter is outperforming similar ones in the industry, or it experiences a dramatic upsurge in readership, that might be a story for a very niched journalist.

Pitching 170

Pitching Media Product Launch Agency 170

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings. The analytics? The technology?

Survey 98

Survey Marketing Product Launch Analytics 98

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? An artificial-intelligence-driven analytics company may not have news to announce, and its story might not resonate beyond narrow tech blogs. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. They focus on excellent written and visual communication distributed through various media channels. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

JUNE 13, 2023

While you don’t have access to their analytics, you still can observe the overall trends. The survey asked, “What can communications professionals do to make your job easier?” Further, more than half (54%) “say they are relying on” data about the amount. PR needs to do that too. Do your industry reading.

Journalism 129

Journalism Media Relations Report Media 129

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. Twitter serves a unique role as a communication channel that can’t be found anywhere else. Maybe someone has discovered that Twitter is the #1 channel for @realDonaldTrump and @potus to communicate directly to and with the world.

Twitter 235

Twitter Customer Service Web Facebook 235

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Alerts that you can configure will help communications teams avoid and quickly diffuse crisis situations.

Company 73

Company Media Crisis Insurance 73

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming.

Product Launch 60

Product Launch Report Resources Analysis 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. One thing that hasn’t changed, though, is the need to have an active, strategic plan in place to guide your communications activities. Situation Analysis. Effective PR campaigns cannot be designed in a vacuum.

Company 60

Company Analysis Healthcare Product Launch 60

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Step 3: Exchange analytics.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. Set Realistic Goals for Product News. Don’t Forget the Trades. Emily Adams.

B2B 60

B2B Media Automotive Pitching 60

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Konnect Agency

NOVEMBER 7, 2019

One of our favorite’s at Konnect is Google Analytics. With Google Analytics, you can track the exact reach and ROI of a digital article. It’ll tell you how well the article performed, who came to the website as a result of the article, who signed up for the newsletter or downloaded a PDF from the website and who purchased a product.

Instagram 60

Instagram Social Media Software Analytics 60

Konnect Agency

JANUARY 21, 2021

Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic. Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions.

Consumer 52

Consumer Marketing Social Media Instagram 52

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Tough to measure success here without seeing Target’s analytics. Customers came back (if I remember, correctly). Beyond thrilled, actually.

Social Media 60

Social Media Product Launch Instagram Media 60

Beyond PR

AUGUST 10, 2016

Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. This is especially the case in joint initiatives like major product launches. The challenge for PR professionals is two-fold. You can follow him at @danielchwatson.

Company 40

Company Case Study How To Product Launch 40

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. Almost always these days, when there is any kind of launch, there will be a dedicated microsite, or a landing page, or something similar, to which you’re tasked with driving traffic. Then figure out what specifically you’re going to track.

Measurement 40

Measurement Analytics Google System 40

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105