Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. One thing that hasn’t changed, though, is the need to have an active, strategic plan in place to guide your communications activities. Situation Analysis. Effective PR campaigns cannot be designed in a vacuum.

Company 60

Company Analysis Healthcare Product Launch 60

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. She believes the key to successful content is balancing creativity, analytics and commonsense.

Strategy 96

Strategy How To Software Media 96

Konnect Agency

NOVEMBER 7, 2019

A PR agency can easily take deal with headaches like negotiations, creative brainstorming, planning and message control. One of our favorite’s at Konnect is Google Analytics. With Google Analytics, you can track the exact reach and ROI of a digital article. Don’t fear the “cons” listed above, though.

Instagram 60

Instagram Social Media Software Analytics 60

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Step 3: Exchange analytics.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” Here we measure and analyze the effect of the communications on its audience.

Measurement 120

Measurement Study Data Agency 120

Shift Communications

AUGUST 3, 2016

Perhaps one of most dreaded but also most essential parts of the communications game. Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. PR planning.

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

DECEMBER 29, 2015

This is an analytical skill that is easily parlayed into one’s professional work. In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Here’s one such case.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

AUGUST 4, 2016

PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Paying attention to analytics is the only way to figure out what is and isn’t working. Use the video option to tease upcoming product launches or company news.

Social Media 40

Social Media Pinterest Media Marketing 40