The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Need help with data and analytics?

Analytics 127

Analytics Data Exercises Social Media 127

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

APRIL 17, 2017

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. They use digital devices to find information and to make their lives easier. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.”

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Brand Affinity. These are all PR activities. Blog posts.

Digital PR 100

Digital PR SEO Analysis Analytics 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

FEBRUARY 7, 2018

My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. Reporting and analytics. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

DECEMBER 26, 2022

Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Instead of ‘talking heads’ describing something, show it.

Video 162

Video Film Social Media Facebook 162

Landis PR

FEBRUARY 5, 2024

The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement. It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform. TikTok for your Brand.

Marketing 120

Marketing Instagram Analytics YouTube 120

The Proactive Report

APRIL 13, 2018

Brands and organizations are naturally interested in the journey of their customers, supporters or members. The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. 888 243 3470. Follow me on Twitter.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

JULY 20, 2017

And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers. There are ways to tap into the online conversations about your brand – and your competitors. Here is a great example: Harley Davidson. Small Business.

Analytics 145

Analytics Small Business Mobile System 145

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. Mentions on Social Media –What are people saying about your brand? Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Proof of PR campaigns. ? Bottom Line of Data in PR. Analysis. ? Behavioral Insight. ?

Data 88

Data Publicity Analysis Measurement 88

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic.

Radio 75

Radio Television Media Local 75

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

NOVEMBER 14, 2016

Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it can be in the world of public relations. In fact, data is vital from start to finish for PR today. PR & Analytics. Follow me on Twitter.

Data 100

Data Analytics Enterprise Tools 100

The Proactive Report

MAY 16, 2017

It can also cover building in-house analytics capabilities and hiring specialized digital marketing agencies. Targeting and Personalizing: Using rich consumer data to tailor and target ads with greater precision, optimizing the return on investment of individual campaigns or of the digital elements in the media mix.

Marketing 150

Marketing Analytics Data Consumer 150

5W PR

JANUARY 21, 2020

. “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” reads a statement by D’Marie Analytics CEO Frank Spadafora. In 2017, Kylie Cosmetics was born.

Instagram 88

Instagram Case Study Analytics Tools 88

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. People respond to brands who share their goals and values.

Digital PR 264

Digital PR Marketing Infographics Video 264

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The most impressive recommendation was Page Analytics by Google. 2) Is your brand investing in the right content?

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

MARCH 29, 2016

Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Q8: Is using Google Analytics to track content effectiveness enough? What are the desired outcomes? Do you agree? Why so few with a strategy? What else can you use?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Q8: Is using Google Analytics to track content effectiveness enough? What are the desired outcomes? Do you agree? Why so few with a strategy? What else can you use?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Waxing UnLyrical

AUGUST 4, 2014

In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

Analytics 75

Analytics SEO Google Facebook 75

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Brand Reputation (60%). New Skills for PR. Analytics is now at 62% and SEO at 41%. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62