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Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics

Onclusive

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195
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Onclusive Clips – Campaign Optimization – The Power of PR Analytics

Onclusive

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195
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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Brand 370
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How to Measure Brand Equity: Step-by-Step Guide

Prowly

While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

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PR Campaign Planning: Why Analytics is Key to Success

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. They must be carefully planned.

Analytics 195
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Predictive analytics in PR: Your media monitoring crystal ball

NewsWhip

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. Predictive analytics have given us the ability to foresee the trajectory of news stories.

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PR Campaign Planning: Why Analytics is Key to Success

Onclusive

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Time: 1:00 pm EST. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive. Head of Impact and Planning. Clarity PR. Gemma Moroney.

Analytics 195