Melissa Agnes

MARCH 2, 2018

As I frequently share on stage , one of the secrets to being crisis ready is to choose your lens. Being crisis ready means that when you are faced with an issue, you instinctively take a 360 degree view and analysis of the scope and impact of the situation. This was clearly an issue, not a crisis. Crisis Ready.

Crisis 140

Crisis Crisis Management Analysis Brand 140

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. While the analysis below is based on views, it’s worth noting visitors spent upwards of five minutes with these posts this year. 3) The Facebook Frozen Frog and Fodder for Content Marketing. A lot of B2B content goes unused.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. and 0.25, which are considered low.” .

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Competitor Analysis. Competitor Analysis. Content Marketing.

Reputation 62

Reputation Brand Branding SEO 62

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Expressing these aspects in ways that feel genuine to customers often relies on subtle signals.

Technology 77

Technology Training Data Consumer 77

PeakMetrics Insights

FEBRUARY 13, 2019

Tracking data relevant to your market sector will help you spot trends early and integrate those trends into your social media marketing and content marketing strategy. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand.

Software 40

Software Brand Branding Analysis 40

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. How can they overcome it? Image via Michael Brito.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Prohibition

AUGUST 25, 2023

By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis. Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

NOVEMBER 14, 2017

That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis.

Measurement 166

Measurement Strategy Media Analytics 166

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Waxing UnLyrical

MAY 10, 2017

Keosha Burns has more than 10 years of financial services PR experience: A1: I’ve been a #PR strategist in the financial svr for more than 11 yrs, most of that time in the throws of the housing crisis. ” In times of crisis, this is more important than ever…and fin. Keosha (@Keosha) April 13, 2017. svcs has had A LOT!

Financial 88

Financial Measurement Communications Agriculture 88

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels.

Analysis 105

Analysis Comparison Reputation Radio 105

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 97

Agency Trends Marketing Survey 97

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

Critical Mention

NOVEMBER 5, 2019

Having access to social media mentions can help business pros understand their customers’ perspectives and tone through sentiment analysis. With that said, social media sites provide opportunities for organizations to increase customer loyalty by presenting meaningful online discussions. Social Media Delivers Brand Clarity.

Social Media 105

Social Media Media Customer Service Radio 105

Waxing UnLyrical

OCTOBER 2, 2018

Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Waxing UnLyrical

MARCH 28, 2017

Whether it’s due to a crisis or a company that prefers to keep its name *out* of the media, the question of measurement is the same: What are the PR measurement best practices when you don’t want to attract attention? A crisis comm plan at the ready. Did I just age myself? Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 198

Writing Communications Marketing B2B 198

Onclusive

AUGUST 30, 2023

And studies prove that sharing your knowledge and expertise as a brand can strengthen your customer relationships, with up to 70% of consumers reporting feeling closer to a brand because of their content marketing. 3.Engaging Conversely, positive interactions with customers can further enhance your brand’s image.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing. Ahrefs also has a nice way of combining both search and social data in order to look at content over time. In other words, is much easier to move a domain’s score from 10 to 20 than it is from 50 to 60.

SEO 65

SEO Tools Engineering Web 65

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Copy writing, blogging and content generation. Crisis public relation strategies.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 4, 2016

However, it’s important to note this definition is offered as a philosophy and a starting point for shaping a culture of content and c ontent marketing consistency , as opposed to a hard and fast rule demanding strict adherence. Quality Content gets Read; Even on Small Devices. Quality Content as a Crisis Platform.

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. theNewsWorthy Say hello to your new favorite morning tradition.

Pitching 100

Pitching Interviews Trends Journalism 100

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic.

Strategy 59

Strategy Company Communications Construction 59

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Review analysis and social listening are great ways to get feedback about your products/services.

Reputation 62

Reputation Company Engineering Banking 62