Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands
Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
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Onclusive
MARCH 8, 2024
Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.
Onclusive
NOVEMBER 4, 2021
Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. Why use PESTLE analysis for PR. Social factors.
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Onclusive
NOVEMBER 10, 2021
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.
Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis.
Onclusive
MAY 13, 2021
While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.
The Resolution Blog
NOVEMBER 27, 2019
But what if you’re in a crisis team and most of your clips are expected to be negative? The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light.
Presspage
FEBRUARY 28, 2024
While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. Acknowledge the Situation.
Wadds Inc.
FEBRUARY 15, 2023
A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.
Agility PR Solutions
APRIL 28, 2022
It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions. Because of my out of […].
PRSay
JANUARY 26, 2021
The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. Learning from the crisis. If we look at the U.S.
NewsWhip
OCTOBER 21, 2020
It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. For global companies, reputation is the new gold.
NewsWhip
FEBRUARY 23, 2023
One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. Preparation is key when it comes to a crisis — knowing what’s important to your brand and business and having the necessary dashboards built in advance beforehand is critical to getting ahead of any future issue.
Agility PR Solutions
FEBRUARY 1, 2022
No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand’s reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of companies that have come and gone before and […].
Agility PR Solutions
MARCH 16, 2022
One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. That’s why it is crucial to learn how to perform a crisis audit. […]. The post Performing a crisis audit: 5 elements that play a crucial role appeared first on Agility PR Solutions.
5W PR
JUNE 22, 2020
Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. However, how well the business can respond during a crisis always reflects on the public’s perception of the organization in the future, whether in a positive or negative light. Tips for Post-PR Crisis Management.
Flack's Revenge
AUGUST 14, 2019
A PR crisis could ravage your reputation, and any number of potential developments can trigger one. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. This can be achieved even though the specific circumstances that touch off a crisis cannot always be foreseen. Coach your spokespersons.
NewsWhip
JUNE 8, 2023
Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.
Agility PR Solutions
JULY 19, 2021
While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The post 8 actions that can make a PR crisis worse appeared first on Agility PR Solutions.
NewsWhip
NOVEMBER 2, 2021
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. If you would like to read more analysis and see more brand examples from the Crisis Q3 2021 report, you can do that here.
Agility PR Solutions
OCTOBER 9, 2022
Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. The post An important media-response aspect during a PR crisis is underused: Common sense appeared first on Agility PR Solutions. They have always worked for me.
Melissa Agnes
AUGUST 6, 2014
Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Then we have jargon.
NewsWhip
MARCH 30, 2021
We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.
Agility PR Solutions
NOVEMBER 7, 2021
Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive changes. In fact, during a crisis, most leaders get a chance to […].
Melissa Agnes
MARCH 6, 2018
Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
Reputation Us
OCTOBER 18, 2021
On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”
Reputation Us
OCTOBER 18, 2021
On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”
Onclusive
JUNE 8, 2022
These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.
Onclusive
JUNE 8, 2022
These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. How you handle the crisis and turn around negative press makes all the difference.
Agility PR Solutions
SEPTEMBER 9, 2021
The following is excerpted from CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line. The post When a crisis strikes, don’t dig a deeper hole appeared first on Agility PR Solutions. Bad decision-making often finds its way into the C-suite.
Agility PR Solutions
JUNE 8, 2021
The post Avoid ‘Cancel Culture’ with this crisis PR checklist appeared first on Agility PR Solutions. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social media, the speed at which bad news travels has only increased in both speed and impact. That […].
Agility PR Solutions
APRIL 19, 2022
Occasionally, you will face a crisis. A crisis communication strategy can help you avoid costly missteps and get […]. The post 4 things every crisis communication strategy should include appeared first on Agility PR Solutions. Most of the time, problems are relatively easy to resolve.
Agility PR Solutions
FEBRUARY 18, 2021
The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a crisis.
Agility PR Solutions
DECEMBER 12, 2021
While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a distressing global crisis. The post Media monitoring during a global crisis: 6 best practices appeared first on Agility PR Solutions.
Agility PR Solutions
NOVEMBER 2, 2020
With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR crisis have a wealth of insight that PR pros can borrow. The post PR crisis playbook: Lessons learned from recent crises appeared first on Agility PR Solutions. Looking at […].
Onclusive
JANUARY 24, 2023
Not to mention a crisis minefield for PR and comms teams to manage. The global greenwashing discussion doubled every year Our analysis shows that the volume of discussions relating to greenwashing across mainstream and social media has doubled every year over a three year-period (November 2019 to September 2022).
Onclusive
JANUARY 24, 2023
Not to mention a crisis minefield for PR and comms teams to manage. The global greenwashing discussion doubled every year Our analysis shows that the volume of discussions relating to greenwashing across mainstream and social media has doubled every year over a three year-period (November 2019 to September 2022).
Agility PR Solutions
JULY 14, 2022
A PR crisis. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to never face one. The post 7 ways to handle PR crisis: An ultimate guide appeared first on Agility PR Solutions. What’s the biggest nightmare for a famous person or brand? Yet, it’s almost inevitable. And that’s […].
Agility PR Solutions
OCTOBER 27, 2019
Is yesterday’s crisis plan—in a binder on a shelf—really the most effective way to prepare in today’s day and […]. The post Is your crisis plan itself a crisis waiting to happen? And, since issues are often driven or escalated by social media, they develop at a frighteningly fast pace.
Wadds Inc.
OCTOBER 12, 2023
Rethinking crisis communication advice when stakeholders experience moral outrage Reference W. Moral outrage-inducing crises merit special attention as a sticky crisis. Existing crisis communication advice may not apply well to moral outrage-inducing crises. It does not include collection or analysis of any primary data.
Agility PR Solutions
OCTOBER 1, 2020
Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a lawsuit, or there has been a health hazard, […]. The post Surviving a PR crisis, from first steps to resolution appeared first on Agility PR Solutions.
Melissa Agnes
OCTOBER 19, 2014
Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. The second is Fearbola. Get connected!
ImPRessions - Crenshaw Communications
FEBRUARY 14, 2024
An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually.
Agility PR Solutions
MARCH 16, 2020
As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T. Garland Stansell, the newly elected Chair of the Public Relations Society of America. As the very […].
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