article thumbnail

Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands

Onclusive

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

Analysis 195
article thumbnail

PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. Why use PESTLE analysis for PR. Social factors.

Analysis 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.

Analysis 195
article thumbnail

What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis.

Crisis 367
article thumbnail

Crisis Communications: Preparation and Management Essentials

Onclusive

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.

article thumbnail

PR measurement: Sentiment analysis explained

The Resolution Blog

But what if you’re in a crisis team and most of your clips are expected to be negative? The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light.

Analysis 156
article thumbnail

3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. What is crisis comms and why is it important? That’s the bad news.

Crisis 113