PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. Start from where you are.

Internal 62

Internal International Communications How To 62

Onclusive

SEPTEMBER 27, 2017

Check out how Boingo CEO Dave Hagan quickly addressed an email campaign error on the Boingo blog with an apology, diffusing the situation before it became a crisis. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. Struggling to make your B2B marketing ‘sexy’?

B2B 77

B2B Trends Strategy Marketing 77

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Our internal communications team provided communications support for our facilities across the country. We displayed loyalty in servicing our employees and our patients.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions.

Brand 370

Brand Branding SEO Engineering 370

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. Blog: Code of PR Ethics?

Survey 137

Survey Communications Measurement Internal 137

PR Conversations

MAY 3, 2016

As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. It seems that shareholder greed trumps employee and common interests. risk analysis.

Employee 40

Employee Leadership Communications Internal 40

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 6, 2023

Video Analysis. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 93

Technology Software Resources Pitching 93

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MAY 3, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Social media monitoring, analysis and management services. In a 217-page report, the company says it closed last year with 27,000 customers, 2,200 employees and $402 million in revenue.

Software 100

Software Study Pitching Analysis 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Include internal links to other relevant pages on your website to guide users to more valuable content.

Engineering 100

Engineering Writing Mobile SEO 100

5W PR

FEBRUARY 8, 2021

This can be achieved through a combination of data, AI, machine learning, and VOC (voice of the customer) collections and analysis. The post Customer-Centric Engagement Success appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Customer Service 88

Customer Service Policies Analysis Training 88

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Gather actionable insights from data analysis and focus groups. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

DECEMBER 4, 2023

Doctor Spin | The PR Blog. Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Selective data analysis. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog.

Media 52

Media eBook Viral Construction 52

Reputation Us

OCTOBER 31, 2018

Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? That is, an organization’s image starts internally with its people, its product and its service. What’s the reputation temperature of the organization with the employees? Are they on board?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Every employee needs media training. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Run a gap analysis. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

MAY 4, 2021

This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. Muck Rack announced new dashboards that centralized reporting for PR measurement. Try our services.

Tools 100

Tools Survey Pitching Analytics 100

PR 20/20

MARCH 6, 2023

Once you have a shortlist of options, run a head-to-head analysis on what features these products have in common and consider which functionality you prefer more. For example, if you’re an international business, you may need to find a solution that can scale to your needs. Blog subscribers. Number of employees.

Software 77

Software Marketing Comparison Enterprise 77

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Mindful Marketing

OCTOBER 4, 2023

They’re relevant to the field in at least two ways: Internal marketing : Organizations market to their employees by trying to meet their needs, which can involve the policies they set and the procedures they follow, including ones related to work attire. ” ​ Subscribe to Mindful Matters blog.

Policies 98

Policies Sports Interviews Case Study 98

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. I’ll just let that sink in.

Blogging 51

Blogging Brand Branding How To 51

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

SEPTEMBER 29, 2020

Early posts on Marketing AI Institute’s blog. Several steps included (but weren’t limited to) creating a detailed market analysis, identifying buyer personas, pinpointing search engine optimized ideas, and automating reporting. Content creation : Blogging and gated content were built on HubSpot.

Case Study 92

Case Study Study Brand Branding 92

Shift Communications

DECEMBER 6, 2022

The way we approach it at SHIFT is by starting with insights — company, competitor, industry, and media analysis to ID ownable whitespace. Internal communications are key. These anecdotes, personalized reflections and insights bring the pillars of the organization’s brand strategy to life.

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Employee comms merger. The Onclusive relationship is directly with MSL.

Pitching 89

Pitching Report Software Survey 89

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. company website, blogs). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. Impressions : The total potential views of media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. Ahrefs SEO Toolbar Chrome Extension – All-In-One SEO Insights and Analysis The Ahrefs SEO Toolbar Chrome Extension is a powerful all-in-one SEO tool.

SEO 83

SEO Web Tools Analysis 83

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. Internal communication and employee engagement have emerged as critical functions in the past six months. I’m backing Pete Holt for CIPR President in 2022.

Meeting 78

Meeting Government Energy Employee 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Owned media refers to content that is owned by the organization, such as a company blog or website.

Interviews 104

Interviews Publicity Technology Social Media 104