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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142
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The developing case for internal comms in management

Wadds Inc.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. It used statistical and multivariate analysis to uncover patterns and relationships between answers.

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New Research Shows Poor CEO Communication on the Israeli-Palestinian Conflict

PRSay

Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. For many employees, even the communication they did receive missed the mark. When employees are not OK, business suffers.

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Who does (not) want to engage in internal social media? Employees’ segmentation into different user types

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Summary The importance of internal social media has become increasingly prominent, especially in times of remote-only working. Specifically, as a form of digital networking, … Continue reading Who does (not) want to engage in internal social media?

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Employee apps boost internal comms—and brand consistency

Agility PR Solutions

The right digital tool will not only boost your branding, but will have invaluable use among your employees if they have an employee app. If you haven’t yet provided your employees with one, consider these benefits. The post Employee apps boost internal comms—and brand consistency appeared first on Agility PR Solutions.

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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. PESTLE analysis can serve as a similar measure of corporate reputation. Richard Branson.

Corporate 195