Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Shift Communications

JANUARY 13, 2015

Pew Research released an excellent report about social media usage. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. What does this data mean for your social strategy?

Social Media 60

Social Media Strategy Pinterest Media 60

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. It’s important to not adopt a one-size-fits-all approach to social media.

Fashion 74

Fashion Social Media Brand Branding 74

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. The influencers should have their largest following on the same social media platform(s) that will have the best results for the product.

Social Media 95

Social Media Publicity Media Retail 95

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Engage with them on social media, comment on their content, and attend industry events.

How To 78

How To Retail Pitching SEO 78

Prohibition

OCTOBER 12, 2023

Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies. The brewery focuses on building customer loyalty and engagement through collaborations with other brands, one-off beer releases, and social media stunts.

Brand 71

Brand Branding Marketing Retail 71

5W PR

AUGUST 16, 2019

Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers. While these strategies certainly contribute to the discovery of your videos, a huge source of untapped exposure lies in YouTube’s recommendation engine. Leverage All Your Social Media.

YouTube 68

YouTube Social Media Engineering Media 68

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. With billions of views, it’s now a major force, with retailers like Barnes & Noble dedicating sections to it.

Trends 78

Trends Brand Branding Viral 78

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Then, brands can also promote the information and packaging on social media. Digital and social media platforms offer immense opportunities for marketing cheap healthy snacks.

Marketing 88

Marketing Consumer Education Retail 88

Konnect Agency

OCTOBER 27, 2020

However, knowing that people are willing to open their wallets, the stakes are even higher to make sure you have a strong public relations, digital and marketing strategy in place that captures your audience in an appropriate manner. Digital Strategy. Swipe up’s allow brands to be more tactical with their influencer partners content.

Strategy 52

Strategy Brand Branding Retail 52

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. In crafting your seasonal or holiday strategies, it’s crucial to strike a balance between utilising existing themes and staying true to your brand identity.

Marketing 62

Marketing Product Launch Retail Creativity 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 107

Marketing Newspapers Print Local 107

Prohibition

JANUARY 30, 2024

That said, the landscape of influencer marketing has undergone significant changes in recent years and is constantly evolving, meaning brands need to adapt and refine strategies to stay relevant and ensure its effective. Brands are leveraging this data to identify high-performing influencers and optimise their strategies for maximum impact.

Trends 62

Trends Marketing Comparison Retail 62

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. The Relationship: TikTok and Instagram TikTok and Instagram complement each other effectively in influencer marketing strategies.

Marketing 62

Marketing Instagram Viral Video 62

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By fostering relationships with journalists, bloggers, and influencers, PR practitioners can secure valuable media placements that increase brand visibility and reach.

Brand 62

Brand Branding Ethics Storytelling 62

MaccaPR

JULY 24, 2019

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. The Target team was hit hard with backlash about their policy from American Family Association and on social media. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

FEBRUARY 11, 2016

The bright spot for investors is Twitter’s ad growth: As with other social networks, retail and the holiday season always create a sharp lift in ad revenues in the fourth quarter; Twitter’s very strong ad revenue growth in the fourth quarter surpassed its previous resistance levels. Ad Revenue. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

Prohibition

MAY 13, 2022

Having this remain a focus will guide a PR strategy, be tailored to your business and ultimately, aid in securing media coverage. You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends.

Print 112

Print Trends Agency Brand 112

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Think flash-tweet sales by store location, retail loyalty programs via hashtag to those with the most check-ins, or restaurants tweeting deals based on nearby movie check-ins.”.

Twitter 120

Twitter Social Media Retail Groups 120

Prohibition

AUGUST 1, 2023

In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Marketing 62

Marketing Ethics Retail Tools 62

Shift Communications

JANUARY 28, 2016

Facebook must be part of every communications strategy in some way, no matter how small, because Facebook is where all the people are. She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. – to achieve 20x ROI during the holiday shopping season.

Mobile 60

Mobile Facebook Social Media Instagram 60

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. This is in part because like attracts like; large brands can bring more of the same, they reason.

Small Business 168

Small Business SMB Local Viral 168

Prohibition

JUNE 2, 2023

Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. If so, this campaign is for you! This is a brilliant way to get product right in front of people in a place where they’re likely to pick up a new book.

Transportation 62

Transportation B2C Social Media Retail 62

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, let’s look first at social media. The next question is, does that translate down funnel?

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. As customers are driven closer towards purchase, influencers can be activated as part of a mid-funnel strategy to generate engagement.

Consumer 52

Consumer Marketing Social Media Instagram 52

Solo PR Pro

JUNE 22, 2021

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. When we first started working together, we had two products: a shampoo and a serum.

Meeting 62

Meeting Course Retail Media Relations 62

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success.

Creativity 52

Creativity Guidelines Agency Retail 52

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Stalwart Blog

DECEMBER 29, 2016

So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail. My firm got hired by a large regional, well-known, third-party retailer to develop a marketing program that would help turn around some of their significantly underperforming stores.

Retail 101

Retail Nonprofit System Analytics 101

Communications Conversations

SEPTEMBER 15, 2020

It’s an interesting one in that it’s not wholly tied to social media, as many lists are. To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. Trend-setters –and again, not just social media trend setters.

Agency 78

Agency Trends Social Media Local 78

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 79

Automotive Mobile Technology Transportation 79