ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Women at Work.

Sports 332

Sports Radio Retail Advertising 332

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. It’s important to not adopt a one-size-fits-all approach to social media.

Fashion 74

Fashion Social Media Brand Branding 74

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. The influencers should have their largest following on the same social media platform(s) that will have the best results for the product.

Social Media 95

Social Media Publicity Media Retail 95

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

Stephen Waddington

APRIL 12, 2020

This is the fourth time that I’ve experienced a downturn running an agency. If you work in bricks and mortar retail, hospitality, travel or tourism that likely means scaling back activity and planning for post-lockdown. Social media channels are saturated. Here’s what I’ve learnt. Market wisely Events have gone virtual.

Crisis 78

Crisis Agency Government Financial 78

Konnect Agency

JULY 2, 2020

An example of where we can use labeling at a PR agency is in our media pitches, for instance: “Based on your recent article about seeking comfort food during uncertain times, it seems like you would be interested in a story about a delicious, restaurant-worthy Indian food brand that is truly the epitome of easy at-home comfort.”

Social Media 91

Social Media Strategy Publicity Media 91

5W PR

AUGUST 16, 2019

Much discussion about getting views on YouTube is focused on YouTube SEO, social media promotion, and garnering subscribers. Leverage All Your Social Media. It’s estimated that more than 200 million people in North America currently use social media. Many, if not most of them use social media.

YouTube 68

YouTube Social Media Engineering Media 68

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Research the publications, websites, or retailers that align with the target audience and submit the product information early. Engage with them on social media, comment on their content, and attend industry events.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now? But the announcement brought jeers on social media because no one thought Shake Shack was sincere.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. This has to be the best agency/vendor blog in the industry. Buffer blog. Hootsuite blog.

Social Media 68

Social Media Blogging Media Airlines 68

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. They’re a huge site for retailers. And, Pinterest often requires less time and effort than other more “high maintenance” social networks.

Pinterest 97

Pinterest Social Media Tools Media 97

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. This involves having a well-designed website and active social media accounts, along with sharing engaging content that resonates with the audience.

Brand 78

Brand Branding Retail Instagram 78

Shift Communications

JANUARY 13, 2015

Pew Research released an excellent report about social media usage. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. Advertising Marketing Social Media'

Social Media 60

Social Media Strategy Pinterest Media 60

5W PR

JUNE 14, 2023

Then, brands can also promote the information and packaging on social media. Digital and social media platforms offer immense opportunities for marketing cheap healthy snacks. They can do so through visually compelling websites and social media profiles. Brands should establish a strong online presence.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. With billions of views, it’s now a major force, with retailers like Barnes & Noble dedicating sections to it.

Trends 78

Trends Brand Branding Viral 78

Prohibition

OCTOBER 12, 2023

The brewery focuses on building customer loyalty and engagement through collaborations with other brands, one-off beer releases, and social media stunts. Lastly, what is the impact of social media on craft beer branding? And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Brand 71

Brand Branding Marketing Retail 71

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

Marketing 62

Marketing Product Launch Retail Creativity 62

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. We’ll be speaking all about business failures blended with social media strategy. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

B2B 77

B2B Trends Strategy Marketing 77

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. brands have been gearing up full throttle on PR and marketing communications campaigns. Fun is healthy.

Consumer 164

Consumer Brand Branding Marketing 164

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Onclusive

JANUARY 20, 2020

In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice. Often, this delivery is via paid digital media or paid social media because they offer a good blend of scale and targeting precision.

Marketing 195

Marketing How To Measurement Advertising 195

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. This video-sharing platform, known for its short, engaging content, has seen immense popularity in recent years. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

Marketing 62

Marketing Instagram Viral Video 62

Shift Communications

FEBRUARY 11, 2016

The bright spot for investors is Twitter’s ad growth: As with other social networks, retail and the holiday season always create a sharp lift in ad revenues in the fourth quarter; Twitter’s very strong ad revenue growth in the fourth quarter surpassed its previous resistance levels. Ad Revenue. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

5W PR

JUNE 16, 2021

Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones. When the report surfaced, many casual sneaker enthusiasts as well as diehard sneakerheads ended up commenting on the situation on social media platforms.

Crisis 88

Crisis Retail Policies Corporate 88

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

MAY 29, 2021

Retail giants going the extra mile for consumers. The fashion retailer said they wanted job seekers to feel confident and ready to impress while trying to score a new job. Lidl are set to become the first major retailer in the world to offer free period products! Hats off to Aldi’s social media team!

Retail 62

Retail Social Media B2C Fashion 62

Cision

JULY 31, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing. The daily email newsletter encourages readers to share their favorite stories on social media and makes it easy by integrating the two channels.

Strategy 215

Strategy How To Social Media Consumer 215

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Think flash-tweet sales by store location, retail loyalty programs via hashtag to those with the most check-ins, or restaurants tweeting deals based on nearby movie check-ins.”.

Twitter 120

Twitter Social Media Retail Groups 120

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

Norton's Notes

DECEMBER 4, 2015

We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether.

Customer Service 28

Customer Service Facebook Social Media Agency 28

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. cta] The post State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Mobile 60

Mobile Facebook Social Media Instagram 60

MaccaPR

JULY 24, 2019

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. The Target team was hit hard with backlash about their policy from American Family Association and on social media. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116