Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Stephen Waddington

JULY 7, 2020

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Independent agencies that specialise in sectors hit by COVID-19 have had the toughest time. Lean into the recovery with confidence.

Agency 92

Agency How To Tourism Retail 92

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Do you know the numbers driving your business? Are you failing to focus on client retention? Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights.

Company 88

Company Strategy Viral Data 88

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. Have you used social listening before?

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” An effective PR agency shouldn’t need constant hand-holding to understand these themes.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Shift Communications

JANUARY 25, 2023

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Described alongside Amazon, Zara and Nike for revolutionizing retail, their approach remains in stark contrast to the growing number of brands displaying their inclusivity.

Strategy 78

Strategy Brand Branding How To 78

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends.

Company 203

Company Trends Case Study Crisis Management 203

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195

Cision

JULY 31, 2017

Email and social media have become two of the most important channels, and more than 60 percent of retailers already have integrated both into their marketing campaigns. The post How to Create a Coordinated Email and Social Strategy appeared first on Cision. Email leads to social, and social leads to email.

Strategy 215

Strategy How To Social Media Consumer 215

Stephen Waddington

OCTOBER 14, 2020

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. It’s a nascent market that has accelerated because of COVID-19.

Privacy 199

Privacy Retail Travel Google 199

Prohibition

SEPTEMBER 25, 2023

After experiencing significant success in the retail sector, we’ve added to our portfolio further by winning luxury home interior brand, Voyage Maison. ” For more information on our retail PR services, please contact us today.

Brand 62

Brand Branding Retail Reputation 62

Mark My Words

OCTOBER 25, 2021

Unlike BrewDog, John Lewis has made its mark on the nation’s consciousness by evoking warmth through its marketing output, rather than anger, and few would suggest the retailer single-mindedly set out to draw complaints. So in this age of outrage, can deliberately provoking ad complaints work as a marketing strategy?

Strategy 60

Strategy Marketing Insurance Insurance 60

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Increased visibility Holiday gift guides attract a large and engaged audience actively looking for gift ideas.

How To 78

How To Retail Pitching SEO 78

Konnect Agency

JULY 2, 2020

Whether you are pitching a new client, asking a reporter to include a client in their upcoming article or dealing with a comms crisis, familiarizing yourself with a few simple negotiation strategies and tactics can help you net more desirable outcomes. Embrace “No”. Happy negotiating! Hasmik Piliposyan.

Social Media 91

Social Media Strategy Publicity Media 91

Konnect Agency

OCTOBER 27, 2020

However, knowing that people are willing to open their wallets, the stakes are even higher to make sure you have a strong public relations, digital and marketing strategy in place that captures your audience in an appropriate manner. Digital Strategy. Swipe up’s allow brands to be more tactical with their influencer partners content.

Strategy 52

Strategy Brand Branding Retail 52

Ronn Torossian

APRIL 5, 2021

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc. In November, a Bank of America study substantiated the same by disclosing that Gen […].

Banking 195

Banking Retail Study Report 195

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Ethics 62

Ethics Communications Pitching Retail 62

5W PR

JUNE 26, 2023

To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy. Brands that haven’t started planning yet need not worry, as they can still develop a fantastic strategy to reach shoppers this season.

Brand 78

Brand Branding Retail Strategy 78

Onclusive

AUGUST 28, 2019

As an analytics company, we’ve seen the data; and, we can tell you this strategy works. it seems marketers, agencies and PR firms no longer have an excuse for why they aren’t taking a more integrated approach to paid, owned and earned media. Selling B2B software?

Media 240

Media LinkedIn Retail Consumer 240

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. And if you’re looking to create your own podcast, then Prohibition is the agency for you! According to the latest data, up to 90% of startups fail, across all industries.

Privacy 62

Privacy Comparison B2B Retail 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 108

Marketing Newspapers Print Local 108

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices.

Retail 88

Retail Mobile Study Web 88

Agility PR Solutions

APRIL 18, 2019

There’s a power shift in play when it comes to retail spending: the often-underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data from cultural insights and strategy agency Cassandra.

Retail 94

Retail Brand Branding Data 94

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Prohibition

SEPTEMBER 8, 2023

Statistics show a whopping 400% increase in influencer marketing in the UK, demonstrating the power of this strategy. Approach and strategies for each differ significantly, and understanding these nuances is critical for success. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Marketing 62

Marketing B2C Advertising Advertising 62

Konnect Agency

AUGUST 17, 2023

Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies. Iconic Brands with Innovative Practices: Amazon has revolutionized e-commerce with innovations like one-click shopping and personalized recommendations, reshaping online retail.

Brand 52

Brand Branding Automotive Retail 52

Prohibition

OCTOBER 12, 2023

Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies. Keep this in mind when it comes to future planning your content strategy. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

Brand 71

Brand Branding Marketing Retail 71

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71