Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. I, for instance, edit travel content for Expedia.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

JULY 6, 2022

Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Manual media research. Getting on the phone. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

JULY 10, 2013

From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. An intense debate.

Pitching 88

Pitching Twitter Social Media Agency 88

Stephen Waddington

JANUARY 27, 2021

I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer. Sectors of the economy impacted by COVID-19 such as hospitality and travel continue to suffer. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Training 140

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 61

Pitching Consumer How To Meeting 61

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes? Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Shift Communications

FEBRUARY 25, 2019

However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites. We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts.

Crisis 140

Crisis Travel Pitching System 140

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Travel- and hospitality industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. Proceed with caution! PR tales of terror. The deadly deception.

Agency 136

Agency Pitching Construction Print 136

5W PR

AUGUST 27, 2020

Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries. Despite travel restrictions occasioned by COVI-19, PR professionals can organize multiple interviews with brand spokespeople or ambassadors through digital channels.

Media 68

Media Travel Radio Interviews 68

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. You’ve worked with some of the top travel and tourism brands. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. Yet creativity plays a part in much of a PR person’s daily work.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

MAY 8, 2020

Not only do you have a way to get your content to its target audience during the pandemic, but news stations also have another way of interviewing your sources if they can’t meet in person or travel to a studio. If your story isn’t relevant now , then it may not be worth pitching. Nimble coverage is crucial.

Skype 199

Skype Media Interviews Advertising 199

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. Some items on my bucket list are… spend 6-months traveling the world with my husband and son. I always ask two questions, “Why?”

Consumer 226

Consumer Trends Agency Pitching 226

PR in High Definition

FEBRUARY 12, 2019

The pan-European technology PR agency, which also celebrated its 30 th year in operation last year, secured significant success in 2018, helping to shape the reputations of technology firms across the world. Firefly UK bolsters travel and retail experience. Client wins across all offices.

Groups 59

Groups Communications Retail Travel 59

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. What advice would you offer?

Pitching 60

Pitching Survey Report Interviews 60

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. It’s not a sales pitch or creative that feels like a traditional commercial. My hobbies outside of work include…traveling and exploring the world. What do you hope to accomplish in your new role as general manager of Citizen Relations?

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients. One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. For most of us, this is not a time to be newsjacking the outbreak with off-target or opportunistic media pitches. Manage expectations. But this is not the time to overpromise.

Employee 156

Employee Leadership Viral Small Business 156

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Regarding our boating rental site, we can argue that travel is a relevant industry (you might rent a boat to travel). The other day, I received a guest post request that pitched 25 article ideas.

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

Transportation 101

Transportation Meeting Newspapers Media 101

Bianchi Biz Blog

MARCH 21, 2022

What advice do you have for PR people that want to pitch you? Not doing any real (or enough) research of the people and publications that could best fit the information they are pitching. I enjoy baking, particularly old family recipes, and traveling anywhere I can. Is a PR Agency Trying to Get You Fired?

Meeting 73

Meeting Newspapers Agriculture Media 73

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. What is your secret to media relations success? I laugh most at… Portlandia.

Financial 180

Financial Television Leadership Travel 180

Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients. If I could go back in time, I would travel to….the There is never a dull moment with them.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Arik, thanks for the chance to reflect on my career and give some tips!

Publicity 174

Publicity Leadership Corporate Agency 174

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68