Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Media Relations and Outreach. Reputation Management. Crisis Management.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? In the PR world, press releases are our bread and butter.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives. Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. Get started today.

Google 78

Google Publicity Customer Service Web 78

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Barokas

JULY 6, 2020

Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself. Can you describe a typical engagement with a PR agency? How do companies determine if they are ready for a PR agency?”. What do you believe are the keys to success for a PR agency?

Consumer 131

Consumer Product Launch Agency Sports 131

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

JUNE 1, 2023

Unmatched Global Media Exposure: CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives. In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Wrong again.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. By the same token, there are some PR client-agency “rules of engagement” that can be chucked on occasion. Then be prepared to break some rules.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

Some date from the birth of the industry, just after World War II, while others are more recent media creations. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. For example, the product launch sits with let’s say brand Y. They have the case law.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. PRGN: 5 Reasons Your Media Pitches Are Getting No Response .

Product Launch 52

Product Launch Pitching Industry Social Media 52

Bianchi Biz Blog

AUGUST 17, 2023

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers – for some scope, last year’s CES hosted 3,200+ exhibitors (including 1,000 new exhibitors) and 4,800+ media across nearly 2.2 million square feet of exhibits. What worked for them?

Automotive 76

Automotive Mobile Technology Resources 76

5W PR

MARCH 11, 2020

Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. When it comes to creating a communications plan, this is the way to organize a brand’s actions that are then going to lead to a fulfilling result.

Communications 113

Communications How To Storytelling Product Launch 113

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Teams need to not only know the themes currently driving media, but also how your company or client fits into that landscape. This week we break down the more granular details. Situation Analysis. Strategies.

Company 60

Company Analysis Healthcare Product Launch 60

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Sword and the Script

SEPTEMBER 3, 2019

A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted. All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) The first step would be for us to reach out to those media outlets and get a list of their planned topics. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships. Shevaun Betzler.

Pitching 83

Pitching Product Launch Data Measurement 83

Communications Conversations

APRIL 8, 2015

It’s using different media (note the videos in both pieces). It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). One PR strategy that gets at those goals revolves around media relations. You have a big product launch coming up.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. Future of Social Media Marketing is a Path Paved in Payment.

B2B 60

B2B Facebook Marketing Social Media 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Chinese media are also more accustomed to group interviews. As long as media allowance constitutes an important part of journalists’ income, the grey area will stand still.

Pitching 36

Pitching Transportation Conference Report 36

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? The post Scoring with Business Press appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Give them something unique. Senior Account Executive. .

Print 60

Print Product Launch Fashion Report 60

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The story can then be released to other media after the exclusive runs. Why pitch an exclusive to tech media? So, why offer an exclusive?

Pitching 189

Pitching How To Media Interviews 189

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. These should detail how the company will liaise with all stakeholders, including clients, partners, investors, and the media. Communication strategy Set out foolproof communication procedures.

Crisis Management 78

Crisis Management B2B Crisis Company 78