Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Not Analyzing Data: Ignoring data is like stumbling around in the dark.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 132

SEO Content Marketing Marketing Software 132

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Are we data-driven? Having data is not the same as using data. Using data is not the same as relying on data.

Analytics 143

Analytics Google Data Technology 143

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. Before we measure anything, we must know that we have accurate data.

Advertising 60

Advertising Advertising Measurement Publicity 60

Shift Communications

NOVEMBER 29, 2022

Cross-channel integration at the forefront of cultural-driven marketing and PR. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Big PR Results Start Small, Scale with Technology. The takeaway for PR is twofold.

Trends 149

Trends Fashion Video YouTube 149

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water?

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 99

Media Relations Report Industry SEO 99

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. It’s a mash-up of all things PR and marketing, and it’s something our readers have responded to positively. This data can help shape your newsletter marketing strategy moving forward.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. 1) How long should a blog post be? hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute?

Pitching 89

Pitching Report Software Survey 89

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Shift Communications

SEPTEMBER 8, 2015

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. For marketers and PR professionals, alignment matters a great deal. Data-Driven. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. Who is influential?

Social Media 60

Social Media Media Data B2C 60

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

NOVEMBER 19, 2017

I’ve included data and links to third parties wherever appropriate. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 2 All of life is shifting to the internet.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

JUNE 28, 2016

Big influencers sometimes come with big egos, big price tags, but maybe not such big results. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach.

Infographics 61

Infographics Survey Consumer Study 61

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Measurement. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 2) The Prezly online newsroom.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

JULY 22, 2015

From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming. Establishing tracking pixels and tags will ensure that when the sales do start rolling in, your campaigns will get credit for the conversions.

Product Launch 60

Product Launch Report Resources Analysis 60

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. He is a senior director of Engineering and Head of Data Science for the company – and was the co-founder of Wrapidity , who Meltwater acquired in 2017.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 148

Employee Print Writing Survey 148

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. With a few exceptions, many reporters will say they prefer PR pros didn’t follow up , but then the same reporters will simply not respond. They can’t because if they did, they could spend all day politely declining PR pitches. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. So, instead of going to journalists with dull data, strengthen your piece with additional relevant statistics from a study. In the first use of an abbreviation in your pitch, write out the full organisation followed by the abbreviation in brackets e.g. International Energy Agency (IEA).

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. In my agency days, we stumbled along with Google Sheets until BuzzStream came along.

Construction 62

Construction How To Media Google 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant. I’ve encountered good, bad and outright awful attempts.

Writing 71

Writing Pitching Study Data 71